# Simple AI Brand Identity

A complete profile of **Simple AI**'s visual system — colors, typography, components, and personality — extracted from https://www.usesimple.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/simple-ai
- Machine-readable JSON: https://characterquilt.com/branding/simple-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/simple-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Switzer |
| Heading Font | Switzer |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0A0915
- link: #0000EE

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Switzer — https://fonts.google.com/specimen/Switzer

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2035.5%2045.031%22%20overflow%3D%22visible%22%20id%3D%22svg-758753483_3058%22%3E%3Cpath%20d%3D%22M%2035.5%2011.299%20C%2035.5%2010.074%2034.506%209.081%2033.281%209.081%20L%2030.426%209.081%20L%2030.266%209.078%20C%2029.472%209.044%2028.713%208.765%2028.162%208.5%20C%2027.575%208.219%2027.119%207.722%2026.888%207.113%20C%2026.653%206.495%2026.404%205.613%2026.404%204.641%20L%2026.398%204.647%20L%2026.398%202.218%20C%2026.398%200.993%2025.405%200%2024.18%200%20L%2011.32%200%20C%2010.095%200%209.102%200.993%209.102%202.218%20L%209.102%204.649%20L%209.095%204.641%20C%209.095%205.613%208.847%206.495%208.611%207.113%20C%208.38%207.722%207.924%208.219%207.337%208.501%20C%206.75%208.783%205.925%209.081%205.074%209.081%20L%202.218%209.081%20C%200.993%209.081%200%2010.075%200%2011.3%20L%200%2015.512%20C%200%2016.737%200.993%2017.731%202.218%2017.731%20L%205.153%2017.731%20L%205.329%2017.734%20C%206.198%2017.766%206.924%2018.032%207.43%2018.289%20C%207.98%2018.568%208.367%2019.069%208.578%2019.648%20C%208.818%2020.305%209.088%2021.251%209.088%2022.171%20L%209.102%2022.156%20L%209.102%2024.625%20C%209.102%2025.85%2010.095%2026.843%2011.32%2026.843%20L%2022.41%2026.843%20L%2022.583%2026.846%20C%2023.448%2026.877%2024.317%2027.129%2024.933%2027.353%20C%2025.512%2027.564%2026.013%2027.951%2026.292%2028.501%20C%2026.547%2029.004%2026.811%2029.724%2026.846%2030.586%20L%2026.846%2032.342%20L%2026.843%2032.502%20C%2026.809%2033.296%2026.529%2034.055%2026.265%2034.606%20C%2025.984%2035.193%2025.487%2035.649%2024.878%2035.88%20C%2024.26%2036.116%2023.377%2036.364%2022.406%2036.364%20L%2022.425%2036.382%20L%2013.078%2036.382%20L%2013.096%2036.364%20C%2012.125%2036.364%2011.242%2036.116%2010.624%2035.88%20C%2010.015%2035.65%209.519%2035.193%209.237%2034.607%20C%208.955%2034.019%208.656%2033.194%208.656%2032.343%20L%208.649%2032.351%20L%208.649%2029.487%20C%208.649%2028.262%207.656%2027.269%206.431%2027.269%20L%202.218%2027.269%20C%200.993%2027.269%200%2028.262%200%2029.487%20L%200%2033.7%20C%200%2034.925%200.993%2035.918%202.218%2035.918%20L%205.153%2035.918%20C%206.1%2035.918%206.89%2036.203%207.43%2036.476%20C%207.98%2036.755%208.367%2037.256%208.578%2037.835%20C%208.818%2038.492%209.088%2039.438%209.088%2040.358%20L%209.102%2040.343%20L%209.102%2042.812%20C%209.102%2044.037%2010.095%2045.031%2011.32%2045.031%20L%2024.18%2045.031%20C%2025.405%2045.031%2026.398%2044.038%2026.398%2042.812%20L%2026.398%2040.341%20L%2026.414%2040.358%20C%2026.414%2039.438%2026.684%2038.492%2026.924%2037.835%20C%2027.135%2037.256%2027.522%2036.755%2028.072%2036.476%20C%2028.612%2036.203%2029.402%2035.918%2030.35%2035.918%20L%2033.277%2035.918%20C%2034.502%2035.918%2035.495%2034.925%2035.495%2033.7%20L%2035.495%2029.487%20C%2035.495%2028.262%2034.502%2027.268%2033.277%2027.268%20L%2030.207%2027.268%20C%2029.434%2027.223%2028.699%2026.952%2028.162%2026.694%20C%2027.575%2026.413%2027.119%2025.916%2026.888%2025.307%20C%2026.653%2024.689%2026.404%2023.807%2026.404%2022.835%20L%2026.398%2022.842%20L%2026.398%2020.412%20C%2026.398%2019.187%2025.405%2018.194%2024.18%2018.194%20L%2013.078%2018.194%20L%2013.096%2018.177%20C%2012.124%2018.177%2011.242%2017.928%2010.624%2017.693%20C%2010.015%2017.462%209.518%2017.006%209.237%2016.419%20C%208.955%2015.831%208.656%2015.007%208.656%2014.155%20L%208.649%2014.163%20L%208.649%2012.584%20C%208.649%2011.637%208.933%2010.847%209.207%2010.307%20C%209.485%209.757%209.987%209.37%2010.565%209.159%20C%2011.222%208.92%2012.168%208.649%2013.089%208.649%20L%2022.41%208.649%20C%2023.33%208.649%2024.276%208.92%2024.933%209.159%20C%2025.512%209.37%2026.013%209.757%2026.292%2010.307%20C%2026.548%2010.813%2026.815%2011.539%2026.847%2012.409%20L%2026.85%2012.584%20L%2026.85%2015.512%20C%2026.85%2016.737%2027.843%2017.73%2029.068%2017.73%20L%2033.281%2017.73%20C%2034.506%2017.73%2035.499%2016.737%2035.499%2015.512%20L%2035.499%2011.299%20Z%22%20fill%3D%22var(--token-6cd7cd0a-4127-4951-9706-6b71be318910%2C%20rgb(255%2C%2091%2C%204))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BBrand%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/XGqVe3SzYFmYidJkIj0UPuBsYc.png
- Social card (og:image): https://framerusercontent.com/images/bpP5p85OEAHGTIqwkTaGbunqcRk.png

## UI Components

- buttonPrimary: background=#0A0915, textColor=#0000EE, borderRadius=32px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI phone solutions

## Simple AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Simple AI - AI phone agents made simple**
  - Image: https://framerusercontent.com/images/0jmd0QnmhYJ6oH4TWFvuYJsGI.png?width=6400&height=3600
  - Source: https://www.usesimple.ai/blog
- **Simple AI - AI phone agents made simple**
  - Image: https://framerusercontent.com/images/SCao1qxRJcpsGikchTOPO1ZicAA.png?width=3006&height=2560
  - Source: https://www.usesimple.ai/
- **Simple AI - AI phone agents made simple**
  - Image: https://framerusercontent.com/images/bpP5p85OEAHGTIqwkTaGbunqcRk.png
  - Source: https://www.usesimple.ai/
- **Introduction - Simple AI**
  - Image: https://simpleai.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGet%2BStarted%26title%3DIntroduction%26description%3DWelcome%2Bto%2Bthe%2BSimple%2BAI%2Bvoice%2Bplatform%2Bdocumentation%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fsimpleai%252FFe50vSWleQRFCSCD%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DFe50vSWleQRFCSCD%2526q%253D85%2526s%253D610e4b68789558e3e38c4a9b8f38826d%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fsimpleai%252FFe50vSWleQRFCSCD%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DFe50vSWleQRFCSCD%2526q%253D85%2526s%253De5cc3c106941b73cc3486c8021c2ce5a%26primaryColor%3D%25230B5E68%26lightColor%3D%25230B5E68%26darkColor%3D%25230B5E68%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%2523090b0d&w=1200&q=100
  - Source: https://docs.usesimple.ai/introduction
- **Simple AI - AI phone agents made simple**
  - Image: https://framerusercontent.com/images/6ePwVS0RLb2WchfMmhEVsrAV90.png?width=420&height=421
  - Source: https://www.usesimple.ai/
- **Simple AI - AI phone agents made simple**
  - Image: https://framerusercontent.com/images/M3gku6V6lqtV7Ih5GRe6kAIgvE0.png?width=1000&height=421
  - Source: https://www.usesimple.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0A0915",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "Switzer",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0915",
      "textColor": "#0000EE",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2035.5%2045.031%22%20overflow%3D%22visible%22%20id%3D%22svg-758753483_3058%22%3E%3Cpath%20d%3D%22M%2035.5%2011.299%20C%2035.5%2010.074%2034.506%209.081%2033.281%209.081%20L%2030.426%209.081%20L%2030.266%209.078%20C%2029.472%209.044%2028.713%208.765%2028.162%208.5%20C%2027.575%208.219%2027.119%207.722%2026.888%207.113%20C%2026.653%206.495%2026.404%205.613%2026.404%204.641%20L%2026.398%204.647%20L%2026.398%202.218%20C%2026.398%200.993%2025.405%200%2024.18%200%20L%2011.32%200%20C%2010.095%200%209.102%200.993%209.102%202.218%20L%209.102%204.649%20L%209.095%204.641%20C%209.095%205.613%208.847%206.495%208.611%207.113%20C%208.38%207.722%207.924%208.219%207.337%208.501%20C%206.75%208.783%205.925%209.081%205.074%209.081%20L%202.218%209.081%20C%200.993%209.081%200%2010.075%200%2011.3%20L%200%2015.512%20C%200%2016.737%200.993%2017.731%202.218%2017.731%20L%205.153%2017.731%20L%205.329%2017.734%20C%206.198%2017.766%206.924%2018.032%207.43%2018.289%20C%207.98%2018.568%208.367%2019.069%208.578%2019.648%20C%208.818%2020.305%209.088%2021.251%209.088%2022.171%20L%209.102%2022.156%20L%209.102%2024.625%20C%209.102%2025.85%2010.095%2026.843%2011.32%2026.843%20L%2022.41%2026.843%20L%2022.583%2026.846%20C%2023.448%2026.877%2024.317%2027.129%2024.933%2027.353%20C%2025.512%2027.564%2026.013%2027.951%2026.292%2028.501%20C%2026.547%2029.004%2026.811%2029.724%2026.846%2030.586%20L%2026.846%2032.342%20L%2026.843%2032.502%20C%2026.809%2033.296%2026.529%2034.055%2026.265%2034.606%20C%2025.984%2035.193%2025.487%2035.649%2024.878%2035.88%20C%2024.26%2036.116%2023.377%2036.364%2022.406%2036.364%20L%2022.425%2036.382%20L%2013.078%2036.382%20L%2013.096%2036.364%20C%2012.125%2036.364%2011.242%2036.116%2010.624%2035.88%20C%2010.015%2035.65%209.519%2035.193%209.237%2034.607%20C%208.955%2034.019%208.656%2033.194%208.656%2032.343%20L%208.649%2032.351%20L%208.649%2029.487%20C%208.649%2028.262%207.656%2027.269%206.431%2027.269%20L%202.218%2027.269%20C%200.993%2027.269%200%2028.262%200%2029.487%20L%200%2033.7%20C%200%2034.925%200.993%2035.918%202.218%2035.918%20L%205.153%2035.918%20C%206.1%2035.918%206.89%2036.203%207.43%2036.476%20C%207.98%2036.755%208.367%2037.256%208.578%2037.835%20C%208.818%2038.492%209.088%2039.438%209.088%2040.358%20L%209.102%2040.343%20L%209.102%2042.812%20C%209.102%2044.037%2010.095%2045.031%2011.32%2045.031%20L%2024.18%2045.031%20C%2025.405%2045.031%2026.398%2044.038%2026.398%2042.812%20L%2026.398%2040.341%20L%2026.414%2040.358%20C%2026.414%2039.438%2026.684%2038.492%2026.924%2037.835%20C%2027.135%2037.256%2027.522%2036.755%2028.072%2036.476%20C%2028.612%2036.203%2029.402%2035.918%2030.35%2035.918%20L%2033.277%2035.918%20C%2034.502%2035.918%2035.495%2034.925%2035.495%2033.7%20L%2035.495%2029.487%20C%2035.495%2028.262%2034.502%2027.268%2033.277%2027.268%20L%2030.207%2027.268%20C%2029.434%2027.223%2028.699%2026.952%2028.162%2026.694%20C%2027.575%2026.413%2027.119%2025.916%2026.888%2025.307%20C%2026.653%2024.689%2026.404%2023.807%2026.404%2022.835%20L%2026.398%2022.842%20L%2026.398%2020.412%20C%2026.398%2019.187%2025.405%2018.194%2024.18%2018.194%20L%2013.078%2018.194%20L%2013.096%2018.177%20C%2012.124%2018.177%2011.242%2017.928%2010.624%2017.693%20C%2010.015%2017.462%209.518%2017.006%209.237%2016.419%20C%208.955%2015.831%208.656%2015.007%208.656%2014.155%20L%208.649%2014.163%20L%208.649%2012.584%20C%208.649%2011.637%208.933%2010.847%209.207%2010.307%20C%209.485%209.757%209.987%209.37%2010.565%209.159%20C%2011.222%208.92%2012.168%208.649%2013.089%208.649%20L%2022.41%208.649%20C%2023.33%208.649%2024.276%208.92%2024.933%209.159%20C%2025.512%209.37%2026.013%209.757%2026.292%2010.307%20C%2026.548%2010.813%2026.815%2011.539%2026.847%2012.409%20L%2026.85%2012.584%20L%2026.85%2015.512%20C%2026.85%2016.737%2027.843%2017.73%2029.068%2017.73%20L%2033.281%2017.73%20C%2034.506%2017.73%2035.499%2016.737%2035.499%2015.512%20L%2035.499%2011.299%20Z%22%20fill%3D%22var(--token-6cd7cd0a-4127-4951-9706-6b71be318910%2C%20rgb(255%2C%2091%2C%204))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BBrand%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/XGqVe3SzYFmYidJkIj0UPuBsYc.png",
    "ogImage": "https://framerusercontent.com/images/bpP5p85OEAHGTIqwkTaGbunqcRk.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "The 'Contact Sales' button is likely the primary CTA due to its action-oriented text, which suggests a direct business engagement. Both buttons share the same color, but 'Contact Sales' is more aligned with a primary business action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same color and style, making it impossible to distinguish a secondary button based on color differentiation."
    },
    "confidence": 0.7
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for AI phone solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.7,
    "colors": 0.9,
    "overall": 0.8
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```