# Sitenna Brand Identity

A complete profile of **Sitenna**'s visual system — colors, typography, components, and personality — extracted from http://www.sitenna.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sitenna
- Machine-readable JSON: https://characterquilt.com/branding/sitenna.json
- Per-page llms.txt: https://characterquilt.com/branding/sitenna/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #666B8F |
| Accent | #EC5F72 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #666B8F
- secondary: #062735
- accent: #EC5F72
- background: #F3F3F7
- textPrimary: #EC5F72
- link: #EC5F72

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://sitenna.com/wp-content/uploads/2021/07/Asset-2@4x.avif
- Favicon: https://i0.wp.com/sitenna.com/wp-content/uploads/2021/07/favicon.png?fit=32%2C32&ssl=1
- Social card (og:image): https://sitenna.com/wp-content/uploads/2026/04/BAnner.avif

## UI Components

- buttonPrimary: background=#EC5F72, textColor=#F3F3F7, borderRadius=4px, shadow=none
- buttonSecondary: background=#062735, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology professionals

## Sitenna Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sitenna and Automation Exchange Partner to Accelerate High-Speed Broadband  and Fiber Network Deployment - Sitenna**
  - Image: https://sitenna.com/wp-content/uploads/2025/06/Banner-9-scaled.png
  - Source: https://sitenna.com/sitenna-and-automation-exchange-partner-to-accelerate-high-speed-broadband-and-fiber-network-deployment/
- **Contact Sitenna | Sales, Demos & Support - Sitenna**
  - Image: https://i0.wp.com/sitenna.com/wp-content/uploads/2021/08/Header-jpg.webp?fit=1721%2C1637&ssl=1
  - Source: https://sitenna.com/contact/
- **Digital Infrastructure Deployment at Connect(X) 2025 - Sitenna**
  - Image: https://sitenna.com/wp-content/uploads/2025/05/Post-ConnectX-Banner-scaled.png
  - Source: https://sitenna.com/accelerating-digital-infrastructure-deployment-sitenna-at-connectx-2025/
- **Digital Foundations for Sustainable Growth - Sitenna**
  - Image: https://i0.wp.com/sitenna.com/wp-content/uploads/2025/05/Website-Banner-3.png?fit=2002%2C1055&ssl=1
  - Source: https://sitenna.com/digital-foundations-for-sustainable-growth/
- **One Platform, Many Power Sources - Sitenna**
  - Image: https://i0.wp.com/sitenna.com/wp-content/uploads/2025/09/Banner-3.png?fit=1986%2C1061&ssl=1
  - Source: https://sitenna.com/one-platform-many-power-sources/
- **You Don't Need More Consultants - You Need Sitenna - Sitenna**
  - Image: https://i0.wp.com/sitenna.com/wp-content/uploads/2025/07/Banner-5.png?fit=1985%2C1061&ssl=1
  - Source: https://sitenna.com/you-dont-need-more-consultants-you-need-sitenna/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#666B8F",
    "secondary": "#062735",
    "accent": "#EC5F72",
    "background": "#F3F3F7",
    "textPrimary": "#EC5F72",
    "link": "#EC5F72"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "San Francisco",
        "Roboto",
        "Segoe UI",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "San Francisco",
        "Roboto",
        "Segoe UI",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "San Francisco",
        "Roboto",
        "Segoe UI",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EC5F72",
      "textColor": "#F3F3F7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#062735",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://sitenna.com/wp-content/uploads/2021/07/Asset-2@4x.avif",
    "favicon": "https://i0.wp.com/sitenna.com/wp-content/uploads/2021/07/favicon.png?fit=32%2C32&ssl=1",
    "ogImage": "https://sitenna.com/wp-content/uploads/2026/04/BAnner.avif",
    "logoHref": "https://sitenna.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Sitenna'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "Contact Sales",
      "reasoning": "Button #9 'Contact Sales' uses the vibrant brand color #EC5F72, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Book a demo",
      "reasoning": "Button #6 'Book a demo' uses a different vibrant color #062735, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Sitenna'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```