# Sixty Brand Identity

A complete profile of **Sixty**'s visual system — colors, typography, components, and personality — extracted from https://usesixty.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sixty
- Machine-readable JSON: https://characterquilt.com/branding/sixty.json
- Per-page llms.txt: https://characterquilt.com/branding/sixty/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | arial |
| Heading Font | arial |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #222222
- link: #0000EE

## Typography

- primary: arial — https://fonts.google.com/specimen/arial
- heading: arial — https://fonts.google.com/specimen/arial

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Sixty Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Miss Sixty Spring 2025 Ad Campaign | The Impression**
  - Image: https://theimpression.com/wp-content/uploads/2025/01/Miss-Sixty-Spring-2025-Ad-Campaign-The-Impression-005.jpg
  - Source: https://theimpression.com/miss-sixty-spring-2025-ad-campaign-review/
- **HOK 24 / SIXTY Report by About HOK - Issuu**
  - Image: https://image.isu.pub/151217150739-1fc2369cdc20dc4f6ad7bc43bc33b81a/jpg/page_1_thumb_large.jpg
  - Source: https://issuu.com/hoknetwork/docs/hok_24_sixty_report
- **SIXTY Landing Page - The Rolling Stones**
  - Image: https://therollingstonesshop.com/cdn/shop/products/RS_SIXTY_AMSTERDAM-OLDDONOTUSE.png?v=1658771196&width=1100
  - Source: https://therollingstonesshop.com/collections/sixty-landing-page?srsltid=AfmBOoq0jW68dm3vqy1l-T1_YO8bpDu2-gQ5808YdfmKbm9zMGzVw6kS
- **Miss Sixty Jeans 2000s Print Advertisement Ad 2003 Teen Against Wall**
  - Image: https://i.ebayimg.com/images/g/P38AAOSwgiplKBgu/s-l1200.jpg
  - Source: https://www.ebay.com/itm/325846226904
- **The Sixty Ninth Report of the British and Foreign Bible Society: With an  Appendix and a List of Subscribers and Benefactors (1873): British &  Foreign Bible Society: 9781167250927: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/71jpAPehlgL._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Sixty-Report-British-Foreign-Society/dp/1167250923
- **Discount or season sale website landing page template Stock Vector by  ©Sonulkaster 301314384**
  - Image: https://st.depositphotos.com/1028367/59311/v/450/depositphotos_593119370-stock-illustration-buy-products-online-deals-sixty.jpg
  - Source: https://depositphotos.com/vector/discount-or-season-sale-website-landing-page-template-301314384.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "arial",
      "count": 6
    },
    {
      "family": "sans-serif",
      "count": 6
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "arial",
      "heading": "arial"
    },
    "fontStacks": {
      "body": [
        "arial",
        "sans-serif"
      ],
      "heading": [
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "15px",
      "h2": "15px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```