# SmartHelio Brand Identity

A complete profile of **SmartHelio**'s visual system — colors, typography, components, and personality — extracted from https://www.smarthelio.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/smarthelio
- Machine-readable JSON: https://characterquilt.com/branding/smarthelio.json
- Per-page llms.txt: https://characterquilt.com/branding/smarthelio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF8800 |
| Accent | #28DE72 |
| Body Font | Roboto |
| Heading Font | Montserrat |

## Color Palette

- primary: #FF8800
- secondary: #FFC42E
- accent: #28DE72
- background: #000000
- textPrimary: #000000
- link: #28DE72

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://smarthelio.com/wp-content/uploads/Logo-Light-2-scaled.png
- Favicon: https://smarthelio.com/wp-content/uploads/cropped-Group-28-300x300.png
- Social card (og:image): https://smarthelio.com/wp-content/uploads/17490.jpg

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#EAEAEA, borderRadius=40px, shadow=rgba(0, 0, 0, 0.024) 0px 2px 1px 0px inset
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=130px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=130px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology and sustainability professionals

## SmartHelio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI-Powered Solar Management Software – SmartHelio's Autopilot**
  - Image: https://smarthelio.com/wp-content/uploads/Frame-772544073.png
  - Source: https://smarthelio.com/autopilot/
- **SmartHelio all set for the Y Combinator Demo Day - SmartHelio**
  - Image: https://smarthelio.com/wp-content/uploads/YC-blog-post-.png
  - Source: https://smarthelio.com/smarthelio-all-set-for-the-y-combinator-demo-day/
- **AI-Powered Solar Management Software – SmartHelio's Autopilot**
  - Image: https://smarthelio.com/wp-content/uploads/Frame-772541974-1.png
  - Source: https://smarthelio.com/autopilot/
- **Protecting PV plants against climate change with Autopilot - SmartHelio**
  - Image: https://smarthelio.com/wp-content/uploads/SmartHelio-Webinar-GAIA-scaled.png
  - Source: https://smarthelio.com/how-to-empower-pv-plants-against-climate-change/
- **AI-Powered Solar Management Software – SmartHelio's Autopilot**
  - Image: https://smarthelio.com/wp-content/uploads/Frame-772544074.png
  - Source: https://smarthelio.com/autopilot/
- **category_title%% | SmartHelio**
  - Image: https://smarthelio.com/wp-content/uploads/SS-leading-a-meeting2-scaled-uai-1600x1600.jpg
  - Source: https://smarthelio.com/category/news/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF8800",
    "secondary": "#FFC42E",
    "accent": "#28DE72",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#28DE72"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "23px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#EAEAEA",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0.024) 0px 2px 1px 0px inset"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "130px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "130px",
        "bottomRight": "130px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "130px",
      "borderRadiusCorners": {
        "topLeft": "130px",
        "topRight": "130px",
        "bottomRight": "130px",
        "bottomLeft": "130px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://smarthelio.com/wp-content/uploads/Logo-Light-2-scaled.png",
    "favicon": "https://smarthelio.com/wp-content/uploads/cropped-Group-28-300x300.png",
    "ogImage": "https://smarthelio.com/wp-content/uploads/17490.jpg",
    "logoHref": "https://smarthelio.com/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SmartHelio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign me up!",
      "reasoning": "Button #2 has a distinct background color (#FFFFFF) and action-oriented text ('Sign me up!'), making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Download GAIA Lens for free",
      "reasoning": "Button #0 is selected as secondary due to its transparent background and less direct call-to-action text ('Download GAIA Lens for free')."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology and sustainability professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'SmartHelio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```