{ "name": "SmartPath", "slug": "smartpath", "domain": "http://joinsmartpath.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Sofia Pro", "role": "body" } ], "colors": { "primary": "#FFC107", "secondary": "#C6EC32", "accent": "#FFC107", "background": "#FFFFFF", "textPrimary": "#213452", "link": "#213452" }, "typography": { "fontFamilies": { "primary": "Sofia Pro", "heading": "Sofia Pro" }, "fontStacks": { "heading": [ "Sofia Pro", "sans-serif" ], "body": [ "Sofia Pro", "sans-serif" ], "paragraph": [ "Sofia Pro", "sans-serif" ] }, "fontSizes": { "h1": "69.6px", "h2": "56px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#FFC107", "textColor": "#213452", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#6126DE", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/651b212262cb88823df6258b_smartpath-logo.svg", "favicon": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/64fb8c256f7b21fc591433c4_favicon-smartpath.svg", "ogImage": "https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/6500b318283ad6f18b0b8f6d_opengraph.webp", "logoHref": "/", "logoAlt": "SmartPath Logo" }, "__llm_logo_reasoning": { "selectedIndex": 9, "reasoning": "Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule A Demo", "reasoning": "Button #0 ('Schedule A Demo') uses a vibrant brand color (#FFC107) and has action-oriented text, making it a strong candidate for the primary CTA." }, "secondary": { "index": 5, "text": "Learn More", "reasoning": "Button #5 ('Learn More') uses a different vibrant color (#6126DE) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "individuals seeking financial education" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 9, "selectedLogoReasoning": "Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/44f6f7f27a.webp", "alt": "Interview with SmartPath COO, Stuart Lawder | SmartPath", "source_url": "https://www.joinsmartpath.com/blog/interview-with-stuart-smartpath-coo", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/651b233b3e6735de5123b21b_Blog_Image_FinancialWellness.jpg", "width": 5459, "height": 3639, "bytes": 1035236, "query": "site:joinsmartpath.com", "query_suffix": "site:joinsmartpath.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/d252571084.webp", "alt": "News & Press | SmartPath", "source_url": "https://www.joinsmartpath.com/news-press", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/65dfabc55218139c34abf771_Press%20Release_2024_Inc%20Regionals.png", "width": 3438, "height": 2266, "bytes": 287917, "query": "site:joinsmartpath.com", "query_suffix": "site:joinsmartpath.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/28448c273c.webp", "alt": "Blog | SmartPath", "source_url": "https://www.joinsmartpath.com/blog", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/679109f18d7af08a89d83721_Blog_FinancialTrend_2025_Resize_1.png", "width": 1625, "height": 1084, "bytes": 1760975, "query": "site:joinsmartpath.com blog", "query_suffix": "site:joinsmartpath.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/358f8e8954.webp", "alt": "Participant Education: Do-It-Yourself or Outsource It? | SmartPath Content", "source_url": "https://www.joinsmartpath.com/content/participant-education-do-it-yourself-or-outsource-it", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/655d197fe39216b007dd2d9c_Screenshot%202023-11-21%20at%2012.56.00%E2%80%AFPM.png", "width": 2688, "height": 1402, "bytes": 283171, "query": "site:joinsmartpath.com", "query_suffix": "site:joinsmartpath.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/ce7667f3da.webp", "alt": "5 Steps to Combat Wealth Inequality | SmartPath", "source_url": "https://www.joinsmartpath.com/blog/5-steps-to-combat-wealth-inequality", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/66e3293b0b59fb2e66d0a432_66e3292cff2becfac8edb3fe_Blog_Wealth%2520Gap_2.jpeg", "width": 1000, "height": 716, "bytes": 509792, "query": "site:joinsmartpath.com blog", "query_suffix": "site:joinsmartpath.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartpath/b270979e72.webp", "alt": "Budgeting with Broke Betty | SmartPath", "source_url": "https://www.joinsmartpath.com/blog/1-budgeting-with-broke-betty", "image_url": "https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/66e9a9c3e18aa9bfc3c11de4_66e9a9932d57a8046e316c86_Blog_BrokeBetty_2.jpeg", "width": 1000, "height": 563, "bytes": 310350, "query": "site:joinsmartpath.com blog", "query_suffix": "site:joinsmartpath.com blog" } ], "font_resources": [ { "family": "Sofia Pro", "google_fonts_url": "https://fonts.google.com/specimen/Sofia+Pro" }, { "family": "Sofia Pro", "google_fonts_url": "https://fonts.google.com/specimen/Sofia+Pro" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Sofia+Pro&family=Sofia+Pro&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/smartpath", "agent_instructions": "You are designing or implementing in SmartPath's brand identity.\n\n# Brand profile\n- Company: SmartPath\n- Source: http://joinsmartpath.com\n- Color scheme: light\n\n# Colors\n- primary: #FFC107\n- secondary: #C6EC32\n- accent: #FFC107\n- background: #FFFFFF\n- textPrimary: #213452\n- link: #213452\n\n# Typography\n- primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro\n- heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFC107, textColor=#213452, borderRadius=12px, shadow=none\n- buttonSecondary: background=#6126DE, textColor=#FFFFFF, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: individuals seeking financial education\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/smartpath.json", "page_markdown": "# SmartPath Brand Identity\n\nA complete profile of **SmartPath**'s visual system — colors, typography, components, and personality — extracted from http://joinsmartpath.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/smartpath\n- Machine-readable JSON: https://characterquilt.com/branding/smartpath.json\n- Per-page llms.txt: https://characterquilt.com/branding/smartpath/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFC107 |\n| Accent | #FFC107 |\n| Body Font | Sofia Pro |\n| Heading Font | Sofia Pro |\n\n## Color Palette\n\n- primary: #FFC107\n- secondary: #C6EC32\n- accent: #FFC107\n- background: #FFFFFF\n- textPrimary: #213452\n- link: #213452\n\n## Typography\n\n- primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro\n- heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/651b212262cb88823df6258b_smartpath-logo.svg\n- Favicon: https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/64fb8c256f7b21fc591433c4_favicon-smartpath.svg\n- Social card (og:image): https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/6500b318283ad6f18b0b8f6d_opengraph.webp\n\n## UI Components\n\n- buttonPrimary: background=#FFC107, textColor=#213452, borderRadius=12px, shadow=none\n- buttonSecondary: background=#6126DE, textColor=#FFFFFF, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: individuals seeking financial education\n\n## SmartPath Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Interview with SmartPath COO, Stuart Lawder | SmartPath**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/651b233b3e6735de5123b21b_Blog_Image_FinancialWellness.jpg\n - Source: https://www.joinsmartpath.com/blog/interview-with-stuart-smartpath-coo\n- **News & Press | SmartPath**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/65dfabc55218139c34abf771_Press%20Release_2024_Inc%20Regionals.png\n - Source: https://www.joinsmartpath.com/news-press\n- **Blog | SmartPath**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/679109f18d7af08a89d83721_Blog_FinancialTrend_2025_Resize_1.png\n - Source: https://www.joinsmartpath.com/blog\n- **Participant Education: Do-It-Yourself or Outsource It? | SmartPath Content**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/655d197fe39216b007dd2d9c_Screenshot%202023-11-21%20at%2012.56.00%E2%80%AFPM.png\n - Source: https://www.joinsmartpath.com/content/participant-education-do-it-yourself-or-outsource-it\n- **5 Steps to Combat Wealth Inequality | SmartPath**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/66e3293b0b59fb2e66d0a432_66e3292cff2becfac8edb3fe_Blog_Wealth%2520Gap_2.jpeg\n - Source: https://www.joinsmartpath.com/blog/5-steps-to-combat-wealth-inequality\n- **Budgeting with Broke Betty | SmartPath**\n - Image: https://cdn.prod.website-files.com/6500a96b633839e2c9f9f336/66e9a9c3e18aa9bfc3c11de4_66e9a9932d57a8046e316c86_Blog_BrokeBetty_2.jpeg\n - Source: https://www.joinsmartpath.com/blog/1-budgeting-with-broke-betty\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Sofia Pro\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FFC107\",\n \"secondary\": \"#C6EC32\",\n \"accent\": \"#FFC107\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#213452\",\n \"link\": \"#213452\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Sofia Pro\",\n \"heading\": \"Sofia Pro\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Sofia Pro\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Sofia Pro\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Sofia Pro\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"69.6px\",\n \"h2\": \"56px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFC107\",\n \"textColor\": \"#213452\",\n \"borderRadius\": \"12px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"12px\",\n \"topRight\": \"12px\",\n \"bottomRight\": \"12px\",\n \"bottomLeft\": \"12px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#6126DE\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"12px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"12px\",\n \"topRight\": \"12px\",\n \"bottomRight\": \"12px\",\n \"bottomLeft\": \"12px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/651b212262cb88823df6258b_smartpath-logo.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/64fb8c256f7b21fc591433c4_favicon-smartpath.svg\",\n \"ogImage\": \"https://cdn.prod.website-files.com/64f205445005fd88ad5ca350/6500b318283ad6f18b0b8f6d_opengraph.webp\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"SmartPath Logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 9,\n \"reasoning\": \"Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.\",\n \"confidence\": 0.85,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Schedule A Demo\",\n \"reasoning\": \"Button #0 ('Schedule A Demo') uses a vibrant brand color (#FFC107) and has action-oriented text, making it a strong candidate for the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"Learn More\",\n \"reasoning\": \"Button #5 ('Learn More') uses a different vibrant color (#6126DE) and serves as a secondary action, complementing the primary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"individuals seeking financial education\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 9,\n \"selectedLogoReasoning\": \"Selected #9 because it is visible, medium-sized, located in the body but links to the homepage, and has alt text matching the brand 'SmartPath'.\",\n \"confidence\": 0.85\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }