{ "name": "Smartsheet", "slug": "smartsheet", "domain": "https://smartsheet.com", "sources": [ "apollo_us_mid", "forbes_cloud_100", "vendr_saas_trends_report" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "TT Norms", "role": "body" } ], "colors": { "primary": "#404B66", "secondary": "#184BC3", "accent": "#10826A", "background": "#FFFFFF", "textPrimary": "#000F33", "link": "#000F33" }, "typography": { "fontFamilies": { "primary": "TT Norms", "heading": "TT Norms" }, "fontStacks": { "heading": [ "TT Norms", "Helvetica", "Arial", "sans-serif" ], "body": [ "TT Norms", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "TT Norms", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#10826A", "textColor": "#FFFFFF", "borderColor": "#10826A", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#3A6FE9", "textColor": "#FFFFFF", "borderColor": "#3A6FE9", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "https://www.smartsheet.com/sites/default/files/smartsheet-logo-blue-new.svg", "favicon": "https://www.smartsheet.com/sites/default/files/favicons/apple-touch-icon.png", "ogImage": "https://www.smartsheet.com/sites/default/files/2024-10/smartsheet-og-teaser-image-dusk-on-light.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smartsheet'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try Smartsheet for free", "reasoning": "The button 'Try Smartsheet for free' is the primary CTA due to its action-oriented text and vibrant green color, which is typically used for primary actions." }, "secondary": { "index": 1, "text": "Watch a demo", "reasoning": "The button 'Watch a demo' serves as a secondary action with a different vibrant blue color, providing an alternative action to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smartsheet'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/1841be7831.webp", "alt": "Free Excel Budget Templates", "source_url": "https://www.smartsheet.com/top-excel-budget-templates?srsltid=AfmBOop38Vx61wFVp1WFqefjwDZJvlclxFwcod9IeoeyrQ2YkGoCWKdS", "image_url": "https://www.smartsheet.com/sites/default/files/2025-07/IC-Personal-Budget-Template-Monthly-Income-c.png", "width": 4292, "height": 3217, "bytes": 200705, "query": "site:smartsheet.com", "query_suffix": "site:smartsheet.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/9e12071d23.webp", "alt": "Create Effective Blog Content Strategy | Smartsheet", "source_url": "https://www.smartsheet.com/content/blog-content-strategy-plan?srsltid=AfmBOop4NwbJjqqqgS2QFrNqICeiC5oHSWDm8JU8eKsJ-zdNFxf7aF_i", "image_url": "https://www.smartsheet.com/sites/default/files/2020-10/IC-Content-Blog-Relationship.png", "width": 1618, "height": 1608, "bytes": 96292, "query": "site:smartsheet.com blog", "query_suffix": "site:smartsheet.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/7e2e24f2e1.webp", "alt": "Fast-moving creative studio uses Smartsheet to power competitive advantage and growth | Smartsheet", "source_url": "https://www.smartsheet.com/customers/hotopp?srsltid=AfmBOor5nxK7n52y9EzHyDwkUaVl73a8EpkK3dPIL2PjTfQW98eQJTFm", "image_url": "https://www.smartsheet.com/sites/default/files/2024-03/hotopp_photo_3.jpg", "width": 6048, "height": 4024, "bytes": 2137004, "query": "site:smartsheet.com", "query_suffix": "site:smartsheet.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/ee15e5e0e6.webp", "alt": "Create Effective Blog Content Strategy | Smartsheet", "source_url": "https://www.smartsheet.com/content/blog-content-strategy-plan?srsltid=AfmBOord7rqWMLamD0VdksP8y8wagtJg82gFbIR4ppNhWiICcL3NZmUG", "image_url": "https://www.smartsheet.com/sites/default/files/2020-10/ic-og-BlogContentStrategy-FacebookLinkedIn.jpg", "width": 1200, "height": 627, "bytes": 154478, "query": "site:smartsheet.com blog", "query_suffix": "site:smartsheet.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/18d621a650.webp", "alt": "Strumenti di project management per le piccole e medie imprese | Smartsheet", "source_url": "https://it.smartsheet.com/solutions/small-to-medium-business", "image_url": "https://it.smartsheet.com/sites/default/files/smb-image-1edited.jpg", "width": 4999, "height": 2813, "bytes": 278935, "query": "site:smartsheet.com", "query_suffix": "site:smartsheet.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/smartsheet/9cea8fdabe.webp", "alt": "Free Blog Calendar Templates and Samples | Smartsheet", "source_url": "https://www.smartsheet.com/content/blog-content-calendar-template?srsltid=AfmBOoo-OGH14utCU_Iqqn5K2RIh2FYsOo4tK0z7evf59ivAoQyxZI63", "image_url": "https://www.smartsheet.com/sites/default/files/2021-04/IC-Food-Blog-Editorial-Calendar-Template.png", "width": 2176, "height": 1280, "bytes": 55183, "query": "site:smartsheet.com blog", "query_suffix": "site:smartsheet.com blog" } ], "font_resources": [ { "family": "TT Norms", "google_fonts_url": "https://fonts.google.com/specimen/TT+Norms" }, { "family": "TT Norms", "google_fonts_url": "https://fonts.google.com/specimen/TT+Norms" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=TT+Norms&family=TT+Norms&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/smartsheet", "agent_instructions": "You are designing or implementing in Smartsheet's brand identity.\n\n# Brand profile\n- Company: Smartsheet\n- Source: https://smartsheet.com\n- Color scheme: light\n\n# Colors\n- primary: #404B66\n- secondary: #184BC3\n- accent: #10826A\n- background: #FFFFFF\n- textPrimary: #000F33\n- link: #000F33\n\n# Typography\n- primary: TT Norms — https://fonts.google.com/specimen/TT+Norms\n- heading: TT Norms — https://fonts.google.com/specimen/TT+Norms\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=10px, shadow=none\n- buttonPrimary: background=#10826A, textColor=#FFFFFF, borderColor=#10826A, borderRadius=10px, shadow=none\n- buttonSecondary: background=#3A6FE9, textColor=#FFFFFF, borderColor=#3A6FE9, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/smartsheet.json", "page_markdown": "# Smartsheet Brand Identity\n\nA complete profile of **Smartsheet**'s visual system — colors, typography, components, and personality — extracted from https://smartsheet.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/smartsheet\n- Machine-readable JSON: https://characterquilt.com/branding/smartsheet.json\n- Per-page llms.txt: https://characterquilt.com/branding/smartsheet/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #404B66 |\n| Accent | #10826A |\n| Body Font | TT Norms |\n| Heading Font | TT Norms |\n\n## Color Palette\n\n- primary: #404B66\n- secondary: #184BC3\n- accent: #10826A\n- background: #FFFFFF\n- textPrimary: #000F33\n- link: #000F33\n\n## Typography\n\n- primary: TT Norms — https://fonts.google.com/specimen/TT+Norms\n- heading: TT Norms — https://fonts.google.com/specimen/TT+Norms\n\n## Visual Assets\n\n- Logo: https://www.smartsheet.com/sites/default/files/smartsheet-logo-blue-new.svg\n- Favicon: https://www.smartsheet.com/sites/default/files/favicons/apple-touch-icon.png\n- Social card (og:image): https://www.smartsheet.com/sites/default/files/2024-10/smartsheet-og-teaser-image-dusk-on-light.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=10px, shadow=none\n- buttonPrimary: background=#10826A, textColor=#FFFFFF, borderColor=#10826A, borderRadius=10px, shadow=none\n- buttonSecondary: background=#3A6FE9, textColor=#FFFFFF, borderColor=#3A6FE9, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Smartsheet Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Free Excel Budget Templates**\n - Image: https://www.smartsheet.com/sites/default/files/2025-07/IC-Personal-Budget-Template-Monthly-Income-c.png\n - Source: https://www.smartsheet.com/top-excel-budget-templates?srsltid=AfmBOop38Vx61wFVp1WFqefjwDZJvlclxFwcod9IeoeyrQ2YkGoCWKdS\n- **Create Effective Blog Content Strategy | Smartsheet**\n - Image: https://www.smartsheet.com/sites/default/files/2020-10/IC-Content-Blog-Relationship.png\n - Source: https://www.smartsheet.com/content/blog-content-strategy-plan?srsltid=AfmBOop4NwbJjqqqgS2QFrNqICeiC5oHSWDm8JU8eKsJ-zdNFxf7aF_i\n- **Fast-moving creative studio uses Smartsheet to power competitive advantage and growth | Smartsheet**\n - Image: https://www.smartsheet.com/sites/default/files/2024-03/hotopp_photo_3.jpg\n - Source: https://www.smartsheet.com/customers/hotopp?srsltid=AfmBOor5nxK7n52y9EzHyDwkUaVl73a8EpkK3dPIL2PjTfQW98eQJTFm\n- **Create Effective Blog Content Strategy | Smartsheet**\n - Image: https://www.smartsheet.com/sites/default/files/2020-10/ic-og-BlogContentStrategy-FacebookLinkedIn.jpg\n - Source: https://www.smartsheet.com/content/blog-content-strategy-plan?srsltid=AfmBOord7rqWMLamD0VdksP8y8wagtJg82gFbIR4ppNhWiICcL3NZmUG\n- **Strumenti di project management per le piccole e medie imprese | Smartsheet**\n - Image: https://it.smartsheet.com/sites/default/files/smb-image-1edited.jpg\n - Source: https://it.smartsheet.com/solutions/small-to-medium-business\n- **Free Blog Calendar Templates and Samples | Smartsheet**\n - Image: https://www.smartsheet.com/sites/default/files/2021-04/IC-Food-Blog-Editorial-Calendar-Template.png\n - Source: https://www.smartsheet.com/content/blog-content-calendar-template?srsltid=AfmBOoo-OGH14utCU_Iqqn5K2RIh2FYsOo4tK0z7evf59ivAoQyxZI63\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"TT Norms\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#404B66\",\n \"secondary\": \"#184BC3\",\n \"accent\": \"#10826A\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000F33\",\n \"link\": \"#000F33\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"TT Norms\",\n \"heading\": \"TT Norms\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"TT Norms\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"TT Norms\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"TT Norms\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"48px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"10px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": null,\n \"borderRadius\": \"10px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"10px\",\n \"topRight\": \"10px\",\n \"bottomRight\": \"10px\",\n \"bottomLeft\": \"10px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#10826A\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#10826A\",\n \"borderRadius\": \"10px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"10px\",\n \"topRight\": \"10px\",\n \"bottomRight\": \"10px\",\n \"bottomLeft\": \"10px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#3A6FE9\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#3A6FE9\",\n \"borderRadius\": \"10px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"10px\",\n \"topRight\": \"10px\",\n \"bottomRight\": \"10px\",\n \"bottomLeft\": \"10px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.smartsheet.com/sites/default/files/smartsheet-logo-blue-new.svg\",\n \"favicon\": \"https://www.smartsheet.com/sites/default/files/favicons/apple-touch-icon.png\",\n \"ogImage\": \"https://www.smartsheet.com/sites/default/files/2024-10/smartsheet-og-teaser-image-dusk-on-light.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smartsheet'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Try Smartsheet for free\",\n \"reasoning\": \"The button 'Try Smartsheet for free' is the primary CTA due to its action-oriented text and vibrant green color, which is typically used for primary actions.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Watch a demo\",\n \"reasoning\": \"The button 'Watch a demo' serves as a secondary action with a different vibrant blue color, providing an alternative action to the primary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smartsheet'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }