# Smooth Brand Identity A complete profile of **Smooth**'s visual system — colors, typography, components, and personality — extracted from https://smooth.sh. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/smooth - Machine-readable JSON: https://characterquilt.com/branding/smooth.json - Per-page llms.txt: https://characterquilt.com/branding/smooth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0081FF | | Accent | #0081FF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #0081FF - secondary: #D6EBFF - accent: #0081FF - background: #FFFFFF - textPrimary: #363E48 - link: #363E48 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.smooth.sh/_next/static/media/smooth.02e1b725.svg - Favicon: https://www.smooth.sh/images/favicon/favicon.ico - Social card (og:image): social-image.png ## UI Components - buttonPrimary: background=#0081FF, textColor=#FFFFFF, borderRadius=12px, shadow=none - buttonSecondary: background=#D6EBFF, textColor=#0081FF, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: developers and tech companies ## Smooth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Introduction - Smooth** - Image: https://i.ytimg.com/vi/fvf7oLcSxWg/maxresdefault.jpg - Source: https://docs.smooth.sh/ - **Introduction - Smooth** - Image: https://circlemind.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGetting%2Bstarted%26title%3DIntroduction%26description%3DWelcome%2Bto%2BSmooth%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fcirclemind%252FMu7wQpBuZpaA5aGS%252Flogo%252Flight.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DMu7wQpBuZpaA5aGS%2526q%253D85%2526s%253D3ef2856d16446bbb39913daec1ee01ea%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fcirclemind%252FMu7wQpBuZpaA5aGS%252Flogo%252Fdark.svg%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DMu7wQpBuZpaA5aGS%2526q%253D85%2526s%253D04b4f3599eac0bf914ed1e5f0b55fac1%26primaryColor%3D%25230081ff%26lightColor%3D%25230081ff%26darkColor%3D%25230081ff%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%2523090b10&w=1200&q=100 - Source: https://docs.smooth.sh/ - **Smooth — Reliable, blazing fast browser agent API** - Image: https://www.smooth.sh/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F5x.5437ea58.png&w=640&q=75&dpl=dpl_Gare9qE9wpGbcmQyzN1hbFk6BdXw - Source: https://smooth.sh/ - **Smooth — Reliable, blazing fast browser agent API** - Image: https://www.smooth.sh/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fprod.e6ef47c3.png&w=640&q=75&dpl=dpl_Gare9qE9wpGbcmQyzN1hbFk6BdXw - Source: https://smooth.sh/ - **Smooth — Reliable, blazing fast browser agent API** - Image: https://www.smooth.sh/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fscalable.b84ddc1c.png&w=640&q=75&dpl=dpl_Gare9qE9wpGbcmQyzN1hbFk6BdXw - Source: https://smooth.sh/ - **Smooth — Reliable, blazing fast browser agent API** - Image: https://www.smooth.sh/_next/image?url=%2F_next%2Fstatic%2Fmedia%2F7x.0cb001bf.png&w=640&q=75&dpl=dpl_Gare9qE9wpGbcmQyzN1hbFk6BdXw - Source: https://smooth.sh/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0081FF", "secondary": "#D6EBFF", "accent": "#0081FF", "background": "#FFFFFF", "textPrimary": "#363E48", "link": "#363E48" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "Arial", "sans-serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "66px", "h2": "44px", "body": "16.5px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0081FF", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#D6EBFF", "textColor": "#0081FF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://www.smooth.sh/_next/static/media/smooth.02e1b725.svg", "favicon": "https://www.smooth.sh/images/favicon/favicon.ico", "ogImage": "social-image.png", "logoHref": "/", "logoAlt": "Logo Template" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smooth'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start for free", "reasoning": "Button #0 has a vibrant brand color (#0081FF) and action-oriented text ('Start for free'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Start for free", "reasoning": "Button #1 has a different background color (#D6EBFF) and similar action-oriented text, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "developers and tech companies" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Smooth'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```