# SnapTrade Brand Identity

A complete profile of **SnapTrade**'s visual system — colors, typography, components, and personality — extracted from https://snaptrade.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/snaptrade
- Machine-readable JSON: https://characterquilt.com/branding/snaptrade.json
- Per-page llms.txt: https://characterquilt.com/branding/snaptrade/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1677FF |
| Accent | #1677FF |
| Body Font | PPNeueMontreal |
| Heading Font | PPFormula |

## Color Palette

- primary: #1677FF
- secondary: #0958D9
- accent: #1677FF
- background: #EEF9F9
- textPrimary: #000000
- link: #69B1FF

## Typography

- primary: PPNeueMontreal — https://fonts.google.com/specimen/PPNeueMontreal
- heading: PPFormula — https://fonts.google.com/specimen/PPFormula

## Visual Assets

- Logo: https://snaptrade-v3.cdn.prismic.io/snaptrade-v3/Zn2OCx5LeNNTwmok_SnapTrade.svg

## UI Components

- buttonPrimary: background=#0E0E0E, textColor=#FFFFFF, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy investors and traders

## SnapTrade Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Delete user / SnapTrade**
  - Image: https://passiv-brokerage-logos.s3.ca-central-1.amazonaws.com/robinhood-logo.png
  - Source: https://docs.snaptrade.com/reference/Authentication/Authentication_deleteSnapTradeUser
- **Blog | SnapTrade**
  - Image: https://images.prismic.io/snaptrade-v3/ZuyEHbVsGrYSvmiP_65b3f5ee615e73009ec3f947_SnapTrade-UrvinFinance-LinkedInpost--01.png?auto=format,compress
  - Source: https://snaptrade.com/blogs
- **Connect to brokerage accounts for data and trading | SnapTrade**
  - Image: https://images.prismic.io/snaptrade-v3/ZqfyZR5LeNNTxk3K_Typescript_logo_2020.svg.png?auto=format,compress
  - Source: https://snaptrade.com/
- **Yodlee Review 2025: Is This Financial Data Platform Right for You Or Choose  SnapTrade?**
  - Image: https://images.prismic.io/snaptrade-v3/aMFyo2GNHVfTO_Uu_Screenshot2025-09-10at9.44.08AM.png?auto=format,compress
  - Source: https://snaptrade.com/blogs/yodlee-review
- **SnapTrade | Binance Integration**
  - Image: https://images.prismic.io/snaptrade-v3/ZthQVLzzk9ZrW-lf_Binance_Logo.png?auto=format,compress
  - Source: https://snaptrade.com/brokerage-integrations/binance-api
- **Flinks vs Plaid (vs SnapTrade): Which Financial Data API Powers Your  Fintech Vision in 2025?**
  - Image: https://images.prismic.io/snaptrade-v3/aMgDj2GNHVfTPPMQ_ChatGPTImageSep15%2C2025%2C09_15_39AM.png
  - Source: https://snaptrade.com/blogs/flinks-vs-plaid

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PPFormula",
      "role": "heading"
    },
    {
      "family": "PPNeueMontreal",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1677FF",
    "secondary": "#0958D9",
    "accent": "#1677FF",
    "background": "#EEF9F9",
    "textPrimary": "#000000",
    "link": "#69B1FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PPNeueMontreal",
      "heading": "PPFormula"
    },
    "fontStacks": {
      "heading": [
        "PPFormula",
        "sans-serif"
      ],
      "body": [
        "PPFormula",
        "sans-serif"
      ],
      "paragraph": [
        "PPNeueMontreal",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "55px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0E0E0E",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://snaptrade-v3.cdn.prismic.io/snaptrade-v3/Zn2OCx5LeNNTwmok_SnapTrade.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "SnapTrade-Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SnapTrade'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "The 'Sign up' button is typically a strong call-to-action, encouraging users to engage with the platform. It is likely the primary CTA due to its action-oriented text."
    },
    "secondary": {
      "index": 1,
      "text": "Try it",
      "reasoning": "The 'Try it' button suggests a secondary action, allowing users to explore the platform without full commitment. However, it shares the same color group, so it is the next logical choice given the context."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy investors and traders"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SnapTrade'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```