# Snowpilot Brand Identity

A complete profile of **Snowpilot**'s visual system — colors, typography, components, and personality — extracted from https://www.snowpilot.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/snowpilot
- Machine-readable JSON: https://characterquilt.com/branding/snowpilot.json
- Per-page llms.txt: https://characterquilt.com/branding/snowpilot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2F7BBF |
| Accent | #0051C3 |
| Body Font | system-ui |
| Heading Font | system-ui |

## Color Palette

- primary: #2F7BBF
- secondary: #0045A6
- accent: #0051C3
- background: #FFFFFF
- textPrimary: #404040
- link: #0051C3

## Typography

- primary: system-ui — https://fonts.google.com/specimen/system-ui
- heading: system-ui — https://fonts.google.com/specimen/system-ui

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Snowpilot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Point Brewery Goes Nuts with New Winter Ale - Brewer Magazine**
  - Image: http://thebrewermagazine.com/wp-content/uploads/2016/11/SnowPilot-copy.jpg
  - Source: https://thebrewermagazine.com/point-brewery-goes-nuts-new-winter-ale/
- **CSO | SnowPilot: An easy way to plot and share snowpit data**
  - Image: https://i0.wp.com/communitysnowobs.org/wp-content/uploads/2021/03/The-Fin-Avalanche-09-Jan_0.png?resize=994%2C840&ssl=1
  - Source: https://communitysnowobs.org/2021/01/21/snowpilot-an-easy-way-to-plot-and-share-snowpit-data/
- **SnowPilot.org Tutorial - YouTube**
  - Image: https://i.ytimg.com/vi/ARNLZdnCCI8/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CIAC0AWKAgwIABABGH8gTSgiMA8=&rs=AOn4CLCGcLViEMRcIlf19fM4hb4Mp3Mtpw
  - Source: https://www.youtube.com/watch?v=ARNLZdnCCI8
- **SnowPilot.org Tutorial - YouTube**
  - Image: https://i.ytimg.com/vi/ARNLZdnCCI8/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=ARNLZdnCCI8
- **Snowpilot - 2026 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: https://cdn.tracxn.com/images/seo/social/companies/snowpilot-overview-1756976367554.webp
  - Source: https://tracxn.com/d/companies/snowpilot/__Q2CLHh4Xzbirj-NXnKhCr0tqzS0b07jWxf0EYLzd42s

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 21
    },
    {
      "family": "-apple-system",
      "count": 21
    },
    {
      "family": "BlinkMacSystemFont",
      "count": 21
    },
    {
      "family": "Segoe UI",
      "count": 21
    },
    {
      "family": "Roboto",
      "count": 21
    },
    {
      "family": "Helvetica Neue",
      "count": 21
    },
    {
      "family": "Arial",
      "count": 21
    },
    {
      "family": "Noto Sans",
      "count": 21
    },
    {
      "family": "sans-serif",
      "count": 21
    },
    {
      "family": "Apple Color Emoji",
      "count": 21
    }
  ],
  "colors": {
    "primary": "#2F7BBF",
    "secondary": "#0045A6",
    "accent": "#0051C3",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#0051C3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "system-ui",
      "heading": "system-ui"
    },
    "fontStacks": {
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```