# Snyk Brand Identity

A complete profile of **Snyk**'s visual system — colors, typography, components, and personality — extracted from https://snyk.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/snyk
- Machine-readable JSON: https://characterquilt.com/branding/snyk.json
- Per-page llms.txt: https://characterquilt.com/branding/snyk/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C481F3 |
| Accent | #C481F3 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #C481F3
- secondary: #9043C6
- accent: #C481F3
- background: #000000
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Social card (og:image): https://snyk.io/_next/static/media/default-social.8953a9bd.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=transparent, textColor=#C481F3, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: developers and tech companies

## Snyk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Exposing The SourMint Scandal With Danny Grander | The Secure Developer -  Episode 81 | Snyk**
  - Image: https://image.simplecastcdn.com/images/f9c67f82-7fdd-4cdc-acf4-6d4a17097837/a9f854eb-14c5-4456-95e5-45171a352108/episode-image.jpg
  - Source: https://snyk.io/podcasts/the-secure-developer/exposing-the-sourmint-scandal-with-danny-grander/
- **Weaponizing AI Coding Agents for Malware in the Nx Malicious Package  Security Incident | Snyk**
  - Image: http://res.cloudinary.com/snyk/image/upload/c_crop,ar_16:9/v1620238251/wordpress-sync/blog-banner-malicious-npm-packages.png
  - Source: https://snyk.io/blog/weaponizing-ai-coding-agents-for-malware-in-the-nx-malicious-package/
- **Announcing Social Trends: Use social media for security intelligence | Snyk**
  - Image: http://res.cloudinary.com/snyk/image/upload/f_auto/q_auto/v1627416742/wordpress-sync/blog-feature-social-trends.png
  - Source: https://snyk.io/blog/social-media-for-security-intelligence/
- **The AI Security Report | The Secure Developer - Episode 142 | Snyk**
  - Image: https://image.simplecastcdn.com/images/f9c67f82-7fdd-4cdc-acf4-6d4a17097837/640ed29c-ba89-4bad-a9cd-4479d7e52b9c/episode-image.jpg
  - Source: https://snyk.io/podcasts/the-secure-developer/the-ai-security-report/
- **JavaScript type confusion: Bypassed input validation (and how to remediate)  | Snyk**
  - Image: http://res.cloudinary.com/snyk/image/upload/v1630407317/wordpress-sync/blog-feature-snyk-open-source-blue.png
  - Source: https://snyk.io/blog/remediate-javascript-type-confusion-bypassed-input-validation/
- **Measuring Security With Allison Miller | The Secure Developer - Episode 19  | Snyk**
  - Image: https://image.simplecastcdn.com/images/f9c67f82-7fdd-4cdc-acf4-6d4a17097837/20dc2e0a-fa99-457c-ab43-1e02515c1061/episode-image.jpg
  - Source: https://snyk.io/podcasts/the-secure-developer/measuring-security-with-allison-miller/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#C481F3",
    "secondary": "#9043C6",
    "accent": "#C481F3",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#C481F3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": "https://snyk.io/_next/static/media/default-social.8953a9bd.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No visible logo in the header matches the brand 'Snyk'. All visible logos are customer logos, not the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is a strong call-to-action, typically used as a primary CTA. It has a distinct white background, making it stand out against the dark theme."
    },
    "secondary": {
      "index": 10,
      "text": "Download Now",
      "reasoning": "Button #2 with text 'Download Now' has a transparent background and uses the brand's primary color for text, making it a suitable secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No visible logo in the header matches the brand 'Snyk'. All visible logos are customer logos, not the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```