{ "name": "Social Construct", "slug": "social-construct", "domain": "http://socialconstructco.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Montserrat", "role": "heading" } ], "colors": { "primary": "#4D3BFE", "secondary": "#FDFF86", "accent": "#3B82F6", "background": "#FFFFFF", "textPrimary": "#050505", "link": "#3B82F6" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "sans-serif" ], "body": [ "Montserrat", "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "40px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#111111", "borderColor": "#E5E5E5", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": null, "favicon": null, "ogImage": null }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals, organizational leaders, and researchers" }, "designSystem": { "framework": "unknown", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/4ae044c38f.webp", "alt": "The Systems Design Lab - socialconstructco.com", "source_url": "https://socialconstructco.com/", "image_url": "http://socialconstructco.com/wp-content/uploads/2026/02/Social-Capital.jpg", "width": 1600, "height": 983, "bytes": 229540, "query": "site:socialconstructco.com", "query_suffix": "site:socialconstructco.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/7fb7769224.webp", "alt": "Social Construct: Definition, Examples, and Why They Happen", "source_url": "https://www.verywellmind.com/definition-of-social-construct-1448922", "image_url": "https://www.verywellmind.com/thmb/TY2Jt0W13ZhPJkmwKzcvMsfUzjY=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/definition-of-social-construct-1448922_final1-6fe378481ec5483ea8d61e1ca1d20234.png", "width": 1500, "height": 1000, "bytes": 69835, "query": "\"Social Construct\" ad", "query_suffix": "\"Social Construct\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/337783ffbf.webp", "alt": "Landing Page | The Social Construct", "source_url": "https://www.thesocialconstruct.co.uk/find-out-more", "image_url": "https://static.wixstatic.com/media/ff2a64_4663490e3cb14f23b926d2ae093d656b~mv2.png/v1/fill/w_980,h_396,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/TSC%20Website%20Decor%20(3)_edited.png", "width": 980, "height": 396, "bytes": 240716, "query": "\"Social Construct\" landing page", "query_suffix": "\"Social Construct\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/913bc63647.webp", "alt": "Race isn't a social construct. It's an ad campaign - Fast Company", "source_url": "https://www.fastcompany.com/90518027/race-isnt-a-social-construct-its-an-ad-campaign", "image_url": "https://images.fastcompany.com/image/upload/f_auto,q_auto,c_fit/wp-cms/uploads/2020/06/p-2-race-isnand8217t-a-social-construct-itand8217s-an-ad-campaign.jpg", "width": 1920, "height": 1080, "bytes": 554517, "query": "\"Social Construct\" ad", "query_suffix": "\"Social Construct\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/82425a7b97.webp", "alt": "28 Social Construct Examples (2026)", "source_url": "https://helpfulprofessor.com/social-construct-examples/", "image_url": "https://helpfulprofessor.com/wp-content/uploads/2022/06/social-construct-examples-definition.jpg", "width": 1280, "height": 905, "bytes": 103466, "query": "\"Social Construct\" report", "query_suffix": "\"Social Construct\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/social-construct/97ffbb4399.webp", "alt": "What Is a Social Construct? Common Examples Explained | YourDictionary", "source_url": "https://www.yourdictionary.com/articles/social-construct-examples", "image_url": "https://assets.ltkcontent.com/images/93075/social-construct-society-example_54af4a478b.jpg", "width": 1200, "height": 675, "bytes": 141211, "query": "\"Social Construct\" ad", "query_suffix": "\"Social Construct\" ad" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Montserrat", "google_fonts_url": "https://fonts.google.com/specimen/Montserrat" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Montserrat&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/social-construct", "agent_instructions": "You are designing or implementing in Social Construct's brand identity.\n\n# Brand profile\n- Company: Social Construct\n- Source: http://socialconstructco.com\n- Color scheme: light\n\n# Colors\n- primary: #4D3BFE\n- secondary: #FDFF86\n- accent: #3B82F6\n- background: #FFFFFF\n- textPrimary: #050505\n- link: #3B82F6\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#111111, borderColor=#E5E5E5, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals, organizational leaders, and researchers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/social-construct.json", "page_markdown": "# Social Construct Brand Identity\n\nA complete profile of **Social Construct**'s visual system — colors, typography, components, and personality — extracted from http://socialconstructco.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/social-construct\n- Machine-readable JSON: https://characterquilt.com/branding/social-construct.json\n- Per-page llms.txt: https://characterquilt.com/branding/social-construct/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4D3BFE |\n| Accent | #3B82F6 |\n| Body Font | Inter |\n| Heading Font | Montserrat |\n\n## Color Palette\n\n- primary: #4D3BFE\n- secondary: #FDFF86\n- accent: #3B82F6\n- background: #FFFFFF\n- textPrimary: #050505\n- link: #3B82F6\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#111111, borderColor=#E5E5E5, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals, organizational leaders, and researchers\n\n## Social Construct Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Systems Design Lab - socialconstructco.com**\n - Image: http://socialconstructco.com/wp-content/uploads/2026/02/Social-Capital.jpg\n - Source: https://socialconstructco.com/\n- **Social Construct: Definition, Examples, and Why They Happen**\n - Image: https://www.verywellmind.com/thmb/TY2Jt0W13ZhPJkmwKzcvMsfUzjY=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/definition-of-social-construct-1448922_final1-6fe378481ec5483ea8d61e1ca1d20234.png\n - Source: https://www.verywellmind.com/definition-of-social-construct-1448922\n- **Landing Page | The Social Construct**\n - Image: https://static.wixstatic.com/media/ff2a64_4663490e3cb14f23b926d2ae093d656b~mv2.png/v1/fill/w_980,h_396,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/TSC%20Website%20Decor%20(3)_edited.png\n - Source: https://www.thesocialconstruct.co.uk/find-out-more\n- **Race isn't a social construct. It's an ad campaign - Fast Company**\n - Image: https://images.fastcompany.com/image/upload/f_auto,q_auto,c_fit/wp-cms/uploads/2020/06/p-2-race-isnand8217t-a-social-construct-itand8217s-an-ad-campaign.jpg\n - Source: https://www.fastcompany.com/90518027/race-isnt-a-social-construct-its-an-ad-campaign\n- **28 Social Construct Examples (2026)**\n - Image: https://helpfulprofessor.com/wp-content/uploads/2022/06/social-construct-examples-definition.jpg\n - Source: https://helpfulprofessor.com/social-construct-examples/\n- **What Is a Social Construct? Common Examples Explained | YourDictionary**\n - Image: https://assets.ltkcontent.com/images/93075/social-construct-society-example_54af4a478b.jpg\n - Source: https://www.yourdictionary.com/articles/social-construct-examples\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Montserrat\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#4D3BFE\",\n \"secondary\": \"#FDFF86\",\n \"accent\": \"#3B82F6\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#050505\",\n \"link\": \"#3B82F6\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Montserrat\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"-apple-system\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Montserrat\",\n \"Arial\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"-apple-system\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"40px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#111111\",\n \"borderColor\": \"#E5E5E5\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": null,\n \"favicon\": null,\n \"ogImage\": null\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals, organizational leaders, and researchers\"\n },\n \"designSystem\": {\n \"framework\": \"unknown\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0,\n \"colors\": 0.9,\n \"overall\": 0.45\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false,\n \"finalSource\": \"none\"\n },\n \"buttonClassification\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false\n }\n }\n}\n```\n" }