# Social Construct Brand Identity

A complete profile of **Social Construct**'s visual system — colors, typography, components, and personality — extracted from http://socialconstructco.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/social-construct
- Machine-readable JSON: https://characterquilt.com/branding/social-construct.json
- Per-page llms.txt: https://characterquilt.com/branding/social-construct/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4D3BFE |
| Accent | #3B82F6 |
| Body Font | Inter |
| Heading Font | Montserrat |

## Color Palette

- primary: #4D3BFE
- secondary: #FDFF86
- accent: #3B82F6
- background: #FFFFFF
- textPrimary: #050505
- link: #3B82F6

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## UI Components

- input: background=#FFFFFF, textColor=#111111, borderColor=#E5E5E5, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals, organizational leaders, and researchers

## Social Construct Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Systems Design Lab - socialconstructco.com**
  - Image: http://socialconstructco.com/wp-content/uploads/2026/02/Social-Capital.jpg
  - Source: https://socialconstructco.com/
- **Social Construct: Definition, Examples, and Why They Happen**
  - Image: https://www.verywellmind.com/thmb/TY2Jt0W13ZhPJkmwKzcvMsfUzjY=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/definition-of-social-construct-1448922_final1-6fe378481ec5483ea8d61e1ca1d20234.png
  - Source: https://www.verywellmind.com/definition-of-social-construct-1448922
- **Landing Page | The Social Construct**
  - Image: https://static.wixstatic.com/media/ff2a64_4663490e3cb14f23b926d2ae093d656b~mv2.png/v1/fill/w_980,h_396,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/TSC%20Website%20Decor%20(3)_edited.png
  - Source: https://www.thesocialconstruct.co.uk/find-out-more
- **Race isn't a social construct. It's an ad campaign - Fast Company**
  - Image: https://images.fastcompany.com/image/upload/f_auto,q_auto,c_fit/wp-cms/uploads/2020/06/p-2-race-isnand8217t-a-social-construct-itand8217s-an-ad-campaign.jpg
  - Source: https://www.fastcompany.com/90518027/race-isnt-a-social-construct-its-an-ad-campaign
- **28 Social Construct Examples (2026)**
  - Image: https://helpfulprofessor.com/wp-content/uploads/2022/06/social-construct-examples-definition.jpg
  - Source: https://helpfulprofessor.com/social-construct-examples/
- **What Is a Social Construct? Common Examples Explained | YourDictionary**
  - Image: https://assets.ltkcontent.com/images/93075/social-construct-society-example_54af4a478b.jpg
  - Source: https://www.yourdictionary.com/articles/social-construct-examples

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4D3BFE",
    "secondary": "#FDFF86",
    "accent": "#3B82F6",
    "background": "#FFFFFF",
    "textPrimary": "#050505",
    "link": "#3B82F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderColor": "#E5E5E5",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals, organizational leaders, and researchers"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```