{
  "name": "SockSoho",
  "slug": "socksoho",
  "domain": "https://socksoho.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lato",
        "role": "body"
      },
      {
        "family": "Chivo",
        "role": "heading"
      },
      {
        "family": "Cabin",
        "role": "unknown"
      },
      {
        "family": "Raleway",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#242833",
      "secondary": "#F5C2C7",
      "accent": "#313131",
      "background": "#FFFFFF",
      "textPrimary": "#313131",
      "link": "#FCEBEC"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lato",
        "heading": "Chivo"
      },
      "fontStacks": {
        "heading": [
          "Chivo",
          "sans-serif"
        ],
        "body": [
          "Lato",
          "sans-serif"
        ],
        "paragraph": [
          "Chivo",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "38px",
        "h2": "14.4px",
        "body": "22.8px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "5px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#8F8F8F",
        "borderRadius": "30px",
        "borderRadiusCorners": {
          "topLeft": "30px",
          "topRight": "30px",
          "bottomRight": "30px",
          "bottomLeft": "30px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#313131",
        "textColor": "#FFFFFF",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "50px",
        "borderRadiusCorners": {
          "topLeft": "50px",
          "topRight": "50px",
          "bottomRight": "50px",
          "bottomLeft": "50px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://socksoho.com/cdn/shop/files/SockSoho_logo_1_a939a9e8-3c72-4874-bbc3-adab19e0763b_160x.jpg?v=1627901596",
      "favicon": "https://socksoho.com/cdn/shop/files/logo-symbol-black.png?crop=center&height=32&v=1613576557&width=32",
      "ogImage": "http://socksoho.com/cdn/shop/files/Untitled_design_4_7ddf81cc-5acb-45c4-a8b7-1e8719ecbdef.jpg?v=1757543922",
      "logoHref": "/",
      "logoAlt": "SockSoho"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 2,
      "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "ADD TO CART",
        "reasoning": "Button #0 ('ADD TO CART') is the primary CTA due to its action-oriented text and distinct dark background color (#313131), which stands out against the page's light theme."
      },
      "secondary": {
        "index": 3,
        "text": "SHOP GIFT BOXES",
        "reasoning": "Button #3 ('SHOP GIFT BOXES') is selected as secondary because it has a transparent background with a border, making it less prominent than the primary button but still noticeable."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "fashion-conscious men"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 2,
          "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/0ac34c12ab.webp",
      "alt": "SockSoho Men Socks Collection – Page 3",
      "source_url": "https://socksoho.com/collections/all-products?page=3&srsltid=AfmBOooGw3QqFeQMbt7sDOAtHDh_z70p9K2ml4jF8u2XiQgBMfuEc1ew",
      "image_url": "http://socksoho.com/cdn/shop/collections/IMG_8635_1.jpg?v=1606564003",
      "width": 3011,
      "height": 4015,
      "bytes": 1039968,
      "query": "site:socksoho.com",
      "query_suffix": "site:socksoho.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/a1f08d3b61.webp",
      "alt": "News – SockSoho",
      "source_url": "https://socksoho.com/blogs/news?srsltid=AfmBOooag-BnSxi79mo4tG6RvKOBgaVlVFie8p3ZI7D33nNqEUK2-quP",
      "image_url": "https://socksoho.com/cdn/shop/articles/Untitled_design_2_533x.jpg?v=1668679611",
      "width": 533,
      "height": 267,
      "bytes": 45164,
      "query": "site:socksoho.com blog",
      "query_suffix": "site:socksoho.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/af40097186.webp",
      "alt": "What Are Diabetic Socks? | SockSoho",
      "source_url": "https://socksoho.com/blogs/news/what-are-diabetic-socks?srsltid=AfmBOorFZ9_DUuaaWhW_evAzlpgGVodXg4cx6Ys-PyefJTVmtqjo8H58",
      "image_url": "http://socksoho.com/cdn/shop/articles/What_Are_Diabetic_Socks.png?v=1602604058",
      "width": 2734,
      "height": 1934,
      "bytes": 3354192,
      "query": "site:socksoho.com",
      "query_suffix": "site:socksoho.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/698b863869.webp",
      "alt": "How we created Revolutionary No-Show Socks? Hear from Pritika Mehta, f –  SockSoho",
      "source_url": "https://socksoho.com/blogs/news/how-we-created-revolutionary-no-show-socks-hear-from-pritika-mehta-founder-of-socksoho?srsltid=AfmBOopIEttQIBXnpP1SyxgYfWlg5_RtNqSDxI0kNE4AUvkVKxx5PZSZ",
      "image_url": "http://socksoho.com/cdn/shop/articles/no_show.jpg?v=1638956956",
      "width": 2146,
      "height": 2142,
      "bytes": 359578,
      "query": "site:socksoho.com",
      "query_suffix": "site:socksoho.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/f6ab6b55f1.webp",
      "alt": "News – Page 3 – SockSoho",
      "source_url": "https://socksoho.com/blogs/news?page=3&srsltid=AfmBOopqH3RZciiv_biRUINxF_n-CLdAtPK-6GCAxS3BtaCebeBQWGtS",
      "image_url": "https://socksoho.com/cdn/shop/articles/IMG_9997-01_2_533x.jpg?v=1614085831",
      "width": 533,
      "height": 711,
      "bytes": 76946,
      "query": "site:socksoho.com blog",
      "query_suffix": "site:socksoho.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/socksoho/7aa95a2caf.webp",
      "alt": "Husbands Have Gone Crazy During Quarantine And We Can't Stop Laughing –  SockSoho",
      "source_url": "https://socksoho.com/blogs/news/husbands-have-gone-crazy-during-quarantine-and-we-cant-stop-laughing?srsltid=AfmBOoo6RxYt3sR4IYSeeXP7OgtZTHJfm6FTh0sdU5T5nb0e8lp1kMOz",
      "image_url": "https://i.redd.it/iix21ghsejk01.jpg",
      "width": 1639,
      "height": 2048,
      "bytes": 382962,
      "query": "site:socksoho.com",
      "query_suffix": "site:socksoho.com"
    }
  ],
  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Chivo",
      "google_fonts_url": "https://fonts.google.com/specimen/Chivo"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Chivo&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/socksoho",
  "agent_instructions": "You are designing or implementing in SockSoho's brand identity.\n\n# Brand profile\n- Company: SockSoho\n- Source: https://socksoho.com\n- Color scheme: light\n\n# Colors\n- primary: #242833\n- secondary: #F5C2C7\n- accent: #313131\n- background: #FFFFFF\n- textPrimary: #313131\n- link: #FCEBEC\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Chivo — https://fonts.google.com/specimen/Chivo\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Chivo&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#8F8F8F, borderRadius=30px, shadow=none\n- buttonPrimary: background=#313131, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: fashion-conscious men\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/socksoho.json",
  "page_markdown": "# SockSoho Brand Identity\n\nA complete profile of **SockSoho**'s visual system — colors, typography, components, and personality — extracted from https://socksoho.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/socksoho\n- Machine-readable JSON: https://characterquilt.com/branding/socksoho.json\n- Per-page llms.txt: https://characterquilt.com/branding/socksoho/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #242833 |\n| Accent | #313131 |\n| Body Font | Lato |\n| Heading Font | Chivo |\n\n## Color Palette\n\n- primary: #242833\n- secondary: #F5C2C7\n- accent: #313131\n- background: #FFFFFF\n- textPrimary: #313131\n- link: #FCEBEC\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Chivo — https://fonts.google.com/specimen/Chivo\n\n## Visual Assets\n\n- Logo: https://socksoho.com/cdn/shop/files/SockSoho_logo_1_a939a9e8-3c72-4874-bbc3-adab19e0763b_160x.jpg?v=1627901596\n- Favicon: https://socksoho.com/cdn/shop/files/logo-symbol-black.png?crop=center&height=32&v=1613576557&width=32\n- Social card (og:image): http://socksoho.com/cdn/shop/files/Untitled_design_4_7ddf81cc-5acb-45c4-a8b7-1e8719ecbdef.jpg?v=1757543922\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#8F8F8F, borderRadius=30px, shadow=none\n- buttonPrimary: background=#313131, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: fashion-conscious men\n\n## SockSoho Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **SockSoho Men Socks Collection – Page 3**\n  - Image: http://socksoho.com/cdn/shop/collections/IMG_8635_1.jpg?v=1606564003\n  - Source: https://socksoho.com/collections/all-products?page=3&srsltid=AfmBOooGw3QqFeQMbt7sDOAtHDh_z70p9K2ml4jF8u2XiQgBMfuEc1ew\n- **News – SockSoho**\n  - Image: https://socksoho.com/cdn/shop/articles/Untitled_design_2_533x.jpg?v=1668679611\n  - Source: https://socksoho.com/blogs/news?srsltid=AfmBOooag-BnSxi79mo4tG6RvKOBgaVlVFie8p3ZI7D33nNqEUK2-quP\n- **What Are Diabetic Socks? | SockSoho**\n  - Image: http://socksoho.com/cdn/shop/articles/What_Are_Diabetic_Socks.png?v=1602604058\n  - Source: https://socksoho.com/blogs/news/what-are-diabetic-socks?srsltid=AfmBOorFZ9_DUuaaWhW_evAzlpgGVodXg4cx6Ys-PyefJTVmtqjo8H58\n- **How we created Revolutionary No-Show Socks? Hear from Pritika Mehta, f –  SockSoho**\n  - Image: http://socksoho.com/cdn/shop/articles/no_show.jpg?v=1638956956\n  - Source: https://socksoho.com/blogs/news/how-we-created-revolutionary-no-show-socks-hear-from-pritika-mehta-founder-of-socksoho?srsltid=AfmBOopIEttQIBXnpP1SyxgYfWlg5_RtNqSDxI0kNE4AUvkVKxx5PZSZ\n- **News – Page 3 – SockSoho**\n  - Image: https://socksoho.com/cdn/shop/articles/IMG_9997-01_2_533x.jpg?v=1614085831\n  - Source: https://socksoho.com/blogs/news?page=3&srsltid=AfmBOopqH3RZciiv_biRUINxF_n-CLdAtPK-6GCAxS3BtaCebeBQWGtS\n- **Husbands Have Gone Crazy During Quarantine And We Can't Stop Laughing –  SockSoho**\n  - Image: https://i.redd.it/iix21ghsejk01.jpg\n  - Source: https://socksoho.com/blogs/news/husbands-have-gone-crazy-during-quarantine-and-we-cant-stop-laughing?srsltid=AfmBOoo6RxYt3sR4IYSeeXP7OgtZTHJfm6FTh0sdU5T5nb0e8lp1kMOz\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Chivo\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Cabin\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Raleway\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#242833\",\n    \"secondary\": \"#F5C2C7\",\n    \"accent\": \"#313131\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#313131\",\n    \"link\": \"#FCEBEC\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Chivo\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Chivo\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Lato\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Chivo\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"38px\",\n      \"h2\": \"14.4px\",\n      \"body\": \"22.8px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"5px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#8F8F8F\",\n      \"borderRadius\": \"30px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"30px\",\n        \"topRight\": \"30px\",\n        \"bottomRight\": \"30px\",\n        \"bottomLeft\": \"30px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#313131\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"50px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"50px\",\n        \"topRight\": \"50px\",\n        \"bottomRight\": \"50px\",\n        \"bottomLeft\": \"50px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://socksoho.com/cdn/shop/files/SockSoho_logo_1_a939a9e8-3c72-4874-bbc3-adab19e0763b_160x.jpg?v=1627901596\",\n    \"favicon\": \"https://socksoho.com/cdn/shop/files/logo-symbol-black.png?crop=center&height=32&v=1613576557&width=32\",\n    \"ogImage\": \"http://socksoho.com/cdn/shop/files/Untitled_design_4_7ddf81cc-5acb-45c4-a8b7-1e8719ecbdef.jpg?v=1757543922\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"SockSoho\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 2,\n    \"reasoning\": \"Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"ADD TO CART\",\n      \"reasoning\": \"Button #0 ('ADD TO CART') is the primary CTA due to its action-oriented text and distinct dark background color (#313131), which stands out against the page's light theme.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"SHOP GIFT BOXES\",\n      \"reasoning\": \"Button #3 ('SHOP GIFT BOXES') is selected as secondary because it has a transparent background with a border, making it less prominent than the primary button but still noticeable.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"fashion-conscious men\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 2,\n        \"selectedLogoReasoning\": \"Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}