# SockSoho Brand Identity A complete profile of **SockSoho**'s visual system — colors, typography, components, and personality — extracted from https://socksoho.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/socksoho - Machine-readable JSON: https://characterquilt.com/branding/socksoho.json - Per-page llms.txt: https://characterquilt.com/branding/socksoho/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #242833 | | Accent | #313131 | | Body Font | Lato | | Heading Font | Chivo | ## Color Palette - primary: #242833 - secondary: #F5C2C7 - accent: #313131 - background: #FFFFFF - textPrimary: #313131 - link: #FCEBEC ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Chivo — https://fonts.google.com/specimen/Chivo ## Visual Assets - Logo: https://socksoho.com/cdn/shop/files/SockSoho_logo_1_a939a9e8-3c72-4874-bbc3-adab19e0763b_160x.jpg?v=1627901596 - Favicon: https://socksoho.com/cdn/shop/files/logo-symbol-black.png?crop=center&height=32&v=1613576557&width=32 - Social card (og:image): http://socksoho.com/cdn/shop/files/Untitled_design_4_7ddf81cc-5acb-45c4-a8b7-1e8719ecbdef.jpg?v=1757543922 ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#8F8F8F, borderRadius=30px, shadow=none - buttonPrimary: background=#313131, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: fashion-conscious men ## SockSoho Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **SockSoho Men Socks Collection – Page 3** - Image: http://socksoho.com/cdn/shop/collections/IMG_8635_1.jpg?v=1606564003 - Source: https://socksoho.com/collections/all-products?page=3&srsltid=AfmBOooGw3QqFeQMbt7sDOAtHDh_z70p9K2ml4jF8u2XiQgBMfuEc1ew - **News – SockSoho** - Image: https://socksoho.com/cdn/shop/articles/Untitled_design_2_533x.jpg?v=1668679611 - Source: https://socksoho.com/blogs/news?srsltid=AfmBOooag-BnSxi79mo4tG6RvKOBgaVlVFie8p3ZI7D33nNqEUK2-quP - **What Are Diabetic Socks? | SockSoho** - Image: http://socksoho.com/cdn/shop/articles/What_Are_Diabetic_Socks.png?v=1602604058 - Source: https://socksoho.com/blogs/news/what-are-diabetic-socks?srsltid=AfmBOorFZ9_DUuaaWhW_evAzlpgGVodXg4cx6Ys-PyefJTVmtqjo8H58 - **How we created Revolutionary No-Show Socks? Hear from Pritika Mehta, f – SockSoho** - Image: http://socksoho.com/cdn/shop/articles/no_show.jpg?v=1638956956 - Source: https://socksoho.com/blogs/news/how-we-created-revolutionary-no-show-socks-hear-from-pritika-mehta-founder-of-socksoho?srsltid=AfmBOopIEttQIBXnpP1SyxgYfWlg5_RtNqSDxI0kNE4AUvkVKxx5PZSZ - **News – Page 3 – SockSoho** - Image: https://socksoho.com/cdn/shop/articles/IMG_9997-01_2_533x.jpg?v=1614085831 - Source: https://socksoho.com/blogs/news?page=3&srsltid=AfmBOopqH3RZciiv_biRUINxF_n-CLdAtPK-6GCAxS3BtaCebeBQWGtS - **Husbands Have Gone Crazy During Quarantine And We Can't Stop Laughing – SockSoho** - Image: https://i.redd.it/iix21ghsejk01.jpg - Source: https://socksoho.com/blogs/news/husbands-have-gone-crazy-during-quarantine-and-we-cant-stop-laughing?srsltid=AfmBOoo6RxYt3sR4IYSeeXP7OgtZTHJfm6FTh0sdU5T5nb0e8lp1kMOz ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Chivo", "role": "heading" }, { "family": "Cabin", "role": "unknown" }, { "family": "Raleway", "role": "unknown" } ], "colors": { "primary": "#242833", "secondary": "#F5C2C7", "accent": "#313131", "background": "#FFFFFF", "textPrimary": "#313131", "link": "#FCEBEC" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Chivo" }, "fontStacks": { "heading": [ "Chivo", "sans-serif" ], "body": [ "Lato", "sans-serif" ], "paragraph": [ "Chivo", "sans-serif" ] }, "fontSizes": { "h1": "38px", "h2": "14.4px", "body": "22.8px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#8F8F8F", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "none" }, "buttonPrimary": { "background": "#313131", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "https://socksoho.com/cdn/shop/files/SockSoho_logo_1_a939a9e8-3c72-4874-bbc3-adab19e0763b_160x.jpg?v=1627901596", "favicon": "https://socksoho.com/cdn/shop/files/logo-symbol-black.png?crop=center&height=32&v=1613576557&width=32", "ogImage": "http://socksoho.com/cdn/shop/files/Untitled_design_4_7ddf81cc-5acb-45c4-a8b7-1e8719ecbdef.jpg?v=1757543922", "logoHref": "/", "logoAlt": "SockSoho" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "ADD TO CART", "reasoning": "Button #0 ('ADD TO CART') is the primary CTA due to its action-oriented text and distinct dark background color (#313131), which stands out against the page's light theme." }, "secondary": { "index": 3, "text": "SHOP GIFT BOXES", "reasoning": "Button #3 ('SHOP GIFT BOXES') is selected as secondary because it has a transparent background with a border, making it less prominent than the primary button but still noticeable." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "fashion-conscious men" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'SockSoho'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```