# Solve Brand Identity

A complete profile of **Solve**'s visual system — colors, typography, components, and personality — extracted from https://www.solve.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/solve
- Machine-readable JSON: https://characterquilt.com/branding/solve.json
- Per-page llms.txt: https://characterquilt.com/branding/solve/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Solve Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Solve - Free access to medical and scientific knowledge**
  - Image: https://solve.com/assets/4.0.a%20Mouse%20hover%20action%20button.png
  - Source: https://solve.com/
- **Solve - Free access to medical and scientific knowledge**
  - Image: https://solve.com/assets/illu%201.png
  - Source: https://solve.com/
- **This Agency Turned a Lousy View Into a Problem-Solving Ad**
  - Image: https://static-www.adweek.com/wp-content/uploads/2022/07/Solve-Billboard-Final.jpg?w=1200
  - Source: https://www.adweek.com/creativity/this-agency-turned-an-obstructed-view-into-a-clever-ad-for-its-problem-solving-skills/
- **How To Build A Landing Page That Converts**
  - Image: https://cdn.craft.cloud/7e471ee7-ef55-4a4a-a24b-d08b64c22707/assets/images/Imported/general/Step_by_step_approach_to_building_a_winning_landing_page_that_converts.jpg
  - Source: https://www.wolfgangdigital.com/blog/how-to-build-a-landing-page-that-converts/
- **Solve the problem flat landing page website template failure opportunities  financial adviser web | Premium Vector**
  - Image: https://img.freepik.com/premium-vector/solve-problem-flat-landing-page-website-template-failure-opportunities-financial-adviser-web_676904-3857.jpg
  - Source: https://www.freepik.com/premium-vector/solve-problem-flat-landing-page-website-template-failure-opportunities-financial-adviser-web_39681595.htm
- **Solving for Banner Blindness. Solve Media. | by Mark Suster | Both Sides of  the Table**
  - Image: https://miro.medium.com/0*PTZ_gpzGAH1p1a2U.jpg
  - Source: https://bothsidesofthetable.com/solving-for-banner-blindness-solve-media-264b6f418c55

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```