# SOMATIC Brand Identity

A complete profile of **SOMATIC**'s visual system — colors, typography, components, and personality — extracted from http://getsomatic.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/somatic
- Machine-readable JSON: https://characterquilt.com/branding/somatic.json
- Per-page llms.txt: https://characterquilt.com/branding/somatic/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F97269 |
| Accent | #F97269 |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #F97269
- accent: #F97269
- background: #F7F7F7
- textPrimary: #090909
- link: #F97269

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: http://getsomatic.com/images/logo_white.svg
- Favicon: http://getsomatic.com/favicon.ico?favicon.0csa34e83s7om.ico

## UI Components

- buttonPrimary: background=#F97269, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(249, 114, 105, 0.4) 0px 0px 15px 0px
- buttonSecondary: background=#090909, textColor=#F97269, borderColor=#F97269, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(249, 114, 105, 0.5) 0px 0px 15px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for cleaning automation solutions

## SOMATIC Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BCR - Bathroom Cleaning Robot – My Store**
  - Image: https://shop.getsomatic.com/cdn/shop/files/Arm_Neutral_P02.png?v=1730857873
  - Source: https://shop.getsomatic.com/products/bcr-bathroom-cleaning-robot
- **Somatic - Autonomous Bathroom Cleaning Robots**
  - Image: https://getsomatic.com/images/arm_p08_1.png
  - Source: https://getsomatic.com/
- **BCR - Bathroom Cleaning Robot – My Store**
  - Image: http://shop.getsomatic.com/cdn/shop/files/Arm_Neutral_P01.png?v=1730857699
  - Source: https://shop.getsomatic.com/products/bcr-bathroom-cleaning-robot
- **November update – SOMATIC**
  - Image: https://i.ytimg.com/vi/z96Qe8xTCZQ/maxresdefault.jpg
  - Source: https://getsomatic.com/2021/12/01/nov-update/
- **BCR - Bathroom Cleaning Robot – My Store**
  - Image: https://shop.getsomatic.com/cdn/shop/files/Arm_Neutral_P03.png?v=1730857873
  - Source: https://shop.getsomatic.com/products/bcr-bathroom-cleaning-robot
- **August update – SOMATIC**
  - Image: https://i.ytimg.com/vi/xY5zqKRy8A8/maxresdefault.jpg
  - Source: https://getsomatic.com/2023/08/13/august-update/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F97269",
    "accent": "#F97269",
    "background": "#F7F7F7",
    "textPrimary": "#090909",
    "link": "#F97269"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Nunito Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F97269",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(249, 114, 105, 0.4) 0px 0px 15px 0px"
    },
    "buttonSecondary": {
      "background": "#090909",
      "textColor": "#F97269",
      "borderColor": "#F97269",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(249, 114, 105, 0.5) 0px 0px 15px 0px"
    }
  },
  "images": {
    "logo": "http://getsomatic.com/images/logo_white.svg",
    "favicon": "http://getsomatic.com/favicon.ico?favicon.0csa34e83s7om.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Somatic"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Somatic'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request availability",
      "reasoning": "Button #1 ('Request availability') uses the vibrant brand color #F97269, making it the most prominent and action-oriented CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Talk to our team",
      "reasoning": "Button #4 ('Talk to our team') has a different background color (#090909) and serves as a secondary action with a contrasting style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for cleaning automation solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Somatic'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```