# Sonder Brand Identity

A complete profile of **Sonder**'s visual system — colors, typography, components, and personality — extracted from https://sonder.inc/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sonder
- Machine-readable JSON: https://characterquilt.com/branding/sonder.json
- Per-page llms.txt: https://characterquilt.com/branding/sonder/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | diatype |
| Heading Font | diatype |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FAFAFA
- textPrimary: #7D7D7D
- link: #000000

## Typography

- primary: diatype — https://fonts.google.com/specimen/diatype
- heading: diatype — https://fonts.google.com/specimen/diatype

## Visual Assets

- Favicon: https://sonder.inc/images/logo-black.png?v=2
- Social card (og:image): http://localhost:3000/og-image.jpg?v=2

## UI Components

- buttonPrimary: background=#FBFBFB, textColor=#FFFFFF, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Sonder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sonder | Your story connected**
  - Image: https://sonder.inc/videos/blueearth-still.jpg
  - Source: https://sonder.inc/
- **Sonder | Your story connected**
  - Image: https://sonder.inc/images/logo-grey.png?v=2
  - Source: https://sonder.inc/
- **Sonder celebrates the rich complexity of humanity with its multifaceted,  modular rebrand by OHMY — The Brand Identity – Home of the Greatest in  Brand & Design**
  - Image: https://the-brandidentity.com/uploads/articles/2024/10/sonder-celebrates-the-rich-complexity-of-humanity-with-its-multifaceted-modular-rebrand-by-ohmy/Sonder-OHMY-1.jpg
  - Source: https://the-brandidentity.com/project/sonder-celebrates-the-rich-complexity-of-humanity-with-its-multifaceted-modular-rebrand-by-ohmy
- **Employee Fatigue Affects 94% of Workers, Report Finds | Sonder posted on  the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQFrVXlkD9EDqw/feedshare-shrink_800/B56Zv8m25wJIAg-/0/1769469603817?e=2147483647&v=beta&t=w6PKCXnKbj-TLW-e2b8UXbGDKgPykWu_5s5nzAwg2zg
  - Source: https://www.linkedin.com/posts/sondersafe_when-your-team-is-running-on-empty-everyone-activity-7421693443346919426-dfQf
- **Sonder – Andrea Besnard**
  - Image: https://andreabesnard.com/wp-content/uploads/2025/04/LP2.jpg
  - Source: https://andreabesnard.com/portfolio/sonder/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "diatype",
      "role": "body"
    },
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FAFAFA",
    "textPrimary": "#7D7D7D",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "diatype",
      "heading": "diatype"
    },
    "fontStacks": {
      "heading": [
        "immortel",
        "immortel Fallback",
        "serif"
      ],
      "body": [
        "Geist",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji",
        "Segoe UI Emoji"
      ],
      "paragraph": [
        "Geist",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji",
        "Segoe UI Emoji"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FBFBFB",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://sonder.inc/images/logo-black.png?v=2",
    "ogImage": "http://localhost:3000/og-image.jpg?v=2"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Build my world→",
      "reasoning": "Button #0 with the text 'Build my world→' is the primary CTA due to its action-oriented text and central placement, suggesting it is the main call-to-action for engaging users."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color as required."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```