# Soylent Brand Identity

A complete profile of **Soylent**'s visual system — colors, typography, components, and personality — extracted from http://soylent.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/soylent
- Machine-readable JSON: https://characterquilt.com/branding/soylent.json
- Per-page llms.txt: https://characterquilt.com/branding/soylent/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #47AF19 |
| Accent | #47AF19 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #47AF19
- secondary: #E7B197
- accent: #47AF19
- background: #FFFFFF
- textPrimary: #212322
- link: #FE4A5C

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%20role%3D%22presentation%22%20class%3D%22icon%20icon--wide%20icon--full-color%20icon-soylent-full-color%22%20viewBox%3D%220%200%20117%2054%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M16.18%2035.548h.344c2.993%200%206.49-1.222%206.49-4.656%200-3.74-3.668-4.363-6.625-4.876-1.766-.317-4.735-1.087-4.735-2.688v-.293c0-2.2%202.822-2.787%204.49-2.787h.233c2.098%200%203.533.868%204.428%201.516.405.305%201.031.122%201.178-.306.086-.256-.012-.537-.257-.72-1.068-.77-2.773-1.81-5.349-1.81h-.233c-2.846%200-5.913%201.284-5.913%204.107v.293c0%202.982%204.465%203.703%205.937%203.935%202.724.44%205.386%201.075%205.386%203.63%200%202.455-2.6%203.323-5.03%203.323h-.343c-1.78%200-4.343-1.075-5.19-2.615-.122-.232-.38-.367-.662-.367-.294%200-.576.147-.7.379a.557.557%200%2000.025.599c1.104%202.065%204.257%203.336%206.527%203.336zM32.128%2035.548h.43c3.361%200%206.097-2.322%206.097-5.17V24.11c0-2.847-2.736-5.17-6.097-5.17h-.43c-3.36%200-6.096%202.323-6.096%205.17v6.269c0%202.86%202.735%205.169%206.096%205.169zm-4.637-5.17V24.11c0-2.126%202.086-3.85%204.65-3.85h.429c2.564%200%204.65%201.724%204.65%203.85v6.269c0%202.126-2.086%203.85-4.65%203.85h-.43c-2.55%200-4.624-1.712-4.649-3.826v-.024zM48.591%2042.342h.43c3.36%200%206.096-2.322%206.096-5.169v-17.56c0-.415-.392-.672-.748-.672-.392%200-.711.293-.711.672v11.426c-.246%201.784-2.294%203.19-4.662%203.19h-.417c-2.564%200-4.65-1.736-4.65-3.875V19.625c0-.39-.318-.672-.748-.672-.392%200-.711.293-.711.672v10.73c0%202.871%202.736%205.205%206.097%205.205h.43c1.815%200%203.606-.684%204.648-1.699v3.312c0%202.126-2.085%203.85-4.649%203.85h-.43c-2.38%200-4.501-1.076-5.053-2.579a.705.705%200%2000-.687-.464c-.356%200-.749.256-.749.647%200%20.074%200%20.184.074.294.87%202.248%203.876%203.421%206.44%203.421zM64.453%2035.548c.49%200%20.748-.33.748-.648%200-.39-.319-.684-.748-.684-1.84%200-3.337-1.247-3.337-2.786V12.868c0-.404-.294-.672-.748-.672-.393%200-.712.293-.712.672v18.586c0%202.298%202.11%204.094%204.797%204.094zM73.102%2035.548h.429c2.6%200%204.92-1.406%205.766-3.495l.024-.073c.012-.037.037-.098.037-.172%200-.366-.344-.647-.785-.647-.331%200-.589.183-.65.428-.663%201.588-2.43%202.651-4.404%202.651h-.43c-2.564%200-4.65-1.723-4.65-3.849v-2.53h10.44c.418%200%20.749-.305.749-.672v-3.067c0-2.945-2.662-5.169-6.183-5.169h-.307c-3.386%200-6.133%202.322-6.133%205.17v6.268c0%202.847%202.735%205.157%206.097%205.157zm-4.638-9.019v-2.42c0-2.125%202.098-3.848%204.687-3.848h.38c2.564%200%204.65%201.723%204.65%203.849v2.42h-9.716zM83.762%2035.548c.43%200%20.748-.281.748-.672V23.829c0-1.93%202.147-3.556%204.686-3.556h.38c2.577%200%204.687%201.735%204.687%203.874v10.729c0%20.379.307.672.711.672.356%200%20.749-.257.749-.672v-10.73c0-2.871-2.748-5.205-6.134-5.205h-.38c-1.84%200-3.644.684-4.687%201.723v-1.039c0-.39-.294-.647-.748-.647-.417%200-.711.268-.711.647v15.25c-.013.38.306.673.699.673zM99.158%2020.334h1.754v11.12c0%202.298%202.11%204.106%204.796%204.106.479%200%20.724-.342.724-.66%200-.317-.257-.66-.724-.66-1.864%200-3.336-1.222-3.336-2.786v-11.12h3.103c.479%200%20.724-.342.724-.66%200-.317-.257-.66-.724-.66h-3.103v-6.183c0-.379-.319-.66-.724-.66-.417%200-.724.281-.724.66v6.171H99.17c-.49%200-.76.342-.76.66-.013.33.257.672.748.672z%22%20fill%3D%22%23221F20%22%20style%3D%22fill%3A%20rgb(34%2C%2031%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%200v54h116.111V0H0zm114.492%2052.387H1.619V1.613h112.873v50.774z%22%20fill%3D%22%23221F20%22%20style%3D%22fill%3A%20rgb(34%2C%2031%2C%2032)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://soylent.com/cdn/shop/files/apple-icon-114x114_180x180.png?v=1613538174
- Social card (og:image): https://soylent.com/cdn/shop/files/soylent_logo-01.png?v=1613688881

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonPrimary: background=#47AF19, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

## Soylent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Soylent has a low Glycemic Index! - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/LOW_GI_Blog_Hero.png?v=1605217222
  - Source: https://soylent.com/blogs/news/soylent-has-a-low-glycemic-index
- **7 Daily Habits That Will Make You Smarter | Soylent Blog - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/7-Daily-Habits-That-Will-Make-You-Smarter.jpg?v=1580343774
  - Source: https://soylent.com/blogs/news/7-daily-habits-that-will-make-you-smarter
- **Micro vs. Macro Nutrients - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/07_MicroVSMacroEducation_Email1.jpg?v=1600127323
  - Source: https://soylent.com/blogs/news/micros-vs-macros
- **We Like Nutrition & We Like Talking About It | Soylent Blog - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/soylent-fuel-your-mind.jpg?v=1724715767
  - Source: https://soylent.com/blogs/news
- **How to Read a (Soylent) Nutrition Label - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/09_HowToReadNutritionLabele_Email.jpg?v=1601650229
  - Source: https://soylent.com/blogs/news/how-to-read-a-soylent-nutrition-label
- **We Like Nutrition & We Like Talking About It | Soylent Blog Page 2 - Soylent**
  - Image: https://soylent.com/cdn/shop/articles/Soy_Science_Blog_Header_Image.jpg?v=1696174856
  - Source: https://soylent.com/blogs/news?page=2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#47AF19",
    "secondary": "#E7B197",
    "accent": "#47AF19",
    "background": "#FFFFFF",
    "textPrimary": "#212322",
    "link": "#FE4A5C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "body": [
        "Lato",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "Lato",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#47AF19",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%20role%3D%22presentation%22%20class%3D%22icon%20icon--wide%20icon--full-color%20icon-soylent-full-color%22%20viewBox%3D%220%200%20117%2054%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M16.18%2035.548h.344c2.993%200%206.49-1.222%206.49-4.656%200-3.74-3.668-4.363-6.625-4.876-1.766-.317-4.735-1.087-4.735-2.688v-.293c0-2.2%202.822-2.787%204.49-2.787h.233c2.098%200%203.533.868%204.428%201.516.405.305%201.031.122%201.178-.306.086-.256-.012-.537-.257-.72-1.068-.77-2.773-1.81-5.349-1.81h-.233c-2.846%200-5.913%201.284-5.913%204.107v.293c0%202.982%204.465%203.703%205.937%203.935%202.724.44%205.386%201.075%205.386%203.63%200%202.455-2.6%203.323-5.03%203.323h-.343c-1.78%200-4.343-1.075-5.19-2.615-.122-.232-.38-.367-.662-.367-.294%200-.576.147-.7.379a.557.557%200%2000.025.599c1.104%202.065%204.257%203.336%206.527%203.336zM32.128%2035.548h.43c3.361%200%206.097-2.322%206.097-5.17V24.11c0-2.847-2.736-5.17-6.097-5.17h-.43c-3.36%200-6.096%202.323-6.096%205.17v6.269c0%202.86%202.735%205.169%206.096%205.169zm-4.637-5.17V24.11c0-2.126%202.086-3.85%204.65-3.85h.429c2.564%200%204.65%201.724%204.65%203.85v6.269c0%202.126-2.086%203.85-4.65%203.85h-.43c-2.55%200-4.624-1.712-4.649-3.826v-.024zM48.591%2042.342h.43c3.36%200%206.096-2.322%206.096-5.169v-17.56c0-.415-.392-.672-.748-.672-.392%200-.711.293-.711.672v11.426c-.246%201.784-2.294%203.19-4.662%203.19h-.417c-2.564%200-4.65-1.736-4.65-3.875V19.625c0-.39-.318-.672-.748-.672-.392%200-.711.293-.711.672v10.73c0%202.871%202.736%205.205%206.097%205.205h.43c1.815%200%203.606-.684%204.648-1.699v3.312c0%202.126-2.085%203.85-4.649%203.85h-.43c-2.38%200-4.501-1.076-5.053-2.579a.705.705%200%2000-.687-.464c-.356%200-.749.256-.749.647%200%20.074%200%20.184.074.294.87%202.248%203.876%203.421%206.44%203.421zM64.453%2035.548c.49%200%20.748-.33.748-.648%200-.39-.319-.684-.748-.684-1.84%200-3.337-1.247-3.337-2.786V12.868c0-.404-.294-.672-.748-.672-.393%200-.712.293-.712.672v18.586c0%202.298%202.11%204.094%204.797%204.094zM73.102%2035.548h.429c2.6%200%204.92-1.406%205.766-3.495l.024-.073c.012-.037.037-.098.037-.172%200-.366-.344-.647-.785-.647-.331%200-.589.183-.65.428-.663%201.588-2.43%202.651-4.404%202.651h-.43c-2.564%200-4.65-1.723-4.65-3.849v-2.53h10.44c.418%200%20.749-.305.749-.672v-3.067c0-2.945-2.662-5.169-6.183-5.169h-.307c-3.386%200-6.133%202.322-6.133%205.17v6.268c0%202.847%202.735%205.157%206.097%205.157zm-4.638-9.019v-2.42c0-2.125%202.098-3.848%204.687-3.848h.38c2.564%200%204.65%201.723%204.65%203.849v2.42h-9.716zM83.762%2035.548c.43%200%20.748-.281.748-.672V23.829c0-1.93%202.147-3.556%204.686-3.556h.38c2.577%200%204.687%201.735%204.687%203.874v10.729c0%20.379.307.672.711.672.356%200%20.749-.257.749-.672v-10.73c0-2.871-2.748-5.205-6.134-5.205h-.38c-1.84%200-3.644.684-4.687%201.723v-1.039c0-.39-.294-.647-.748-.647-.417%200-.711.268-.711.647v15.25c-.013.38.306.673.699.673zM99.158%2020.334h1.754v11.12c0%202.298%202.11%204.106%204.796%204.106.479%200%20.724-.342.724-.66%200-.317-.257-.66-.724-.66-1.864%200-3.336-1.222-3.336-2.786v-11.12h3.103c.479%200%20.724-.342.724-.66%200-.317-.257-.66-.724-.66h-3.103v-6.183c0-.379-.319-.66-.724-.66-.417%200-.724.281-.724.66v6.171H99.17c-.49%200-.76.342-.76.66-.013.33.257.672.748.672z%22%20fill%3D%22%23221F20%22%20style%3D%22fill%3A%20rgb(34%2C%2031%2C%2032)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%200v54h116.111V0H0zm114.492%2052.387H1.619V1.613h112.873v50.774z%22%20fill%3D%22%23221F20%22%20style%3D%22fill%3A%20rgb(34%2C%2031%2C%2032)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://soylent.com/cdn/shop/files/apple-icon-114x114_180x180.png?v=1613538174",
    "ogImage": "https://soylent.com/cdn/shop/files/soylent_logo-01.png?v=1613688881",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Soylent'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "ADD TO CART",
      "reasoning": "Button #2 ('ADD TO CART') uses the vibrant brand color #47AF19, making it the most prominent and action-oriented CTA, typical for e-commerce sites."
    },
    "secondary": {
      "index": 0,
      "text": "GET 25%",
      "reasoning": "Button #0 ('GET 25%') uses a contrasting dark color (#000000) and serves as a secondary promotional action, distinct from the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Soylent'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```