# SpadeWorks Brand Identity

A complete profile of **SpadeWorks**'s visual system — colors, typography, components, and personality — extracted from https://www.spadeworks.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/spadeworks
- Machine-readable JSON: https://characterquilt.com/branding/spadeworks.json
- Per-page llms.txt: https://characterquilt.com/branding/spadeworks/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #17202B |
| Body Font | Apple Color Emoji |
| Heading Font | Apple Color Emoji |

## Color Palette

- primary: #6B7280
- secondary: #4827EC
- accent: #17202B
- background: #FFFFFF
- textPrimary: #17202B
- link: #17202B

## Typography

- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

## Visual Assets

- Social card (og:image): https://lovable.dev/opengraph-image-p98pqg.png

## UI Components

- input: background=#FFFFFF, textColor=#17202B, borderColor=#E2E8F0, borderRadius=10px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(72, 39, 236, 0.3) 0px 0px 40px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: home service business owners

## SpadeWorks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Spadeworks AI - Automate Your Home Service Business Front Desk | 24/7 AI  Receptionist**
  - Image: https://spadeworks.co/assets/ai-hero-illustration-BAYUyAtv.jpg
  - Source: https://www.spadeworks.co/
- **Spadeworks Sourcing | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/C561BAQHsoEZFBMzXWw/company-background_10000/company-background_10000/0/1584562329830?e=2147483647&v=beta&t=I3l6-cy-xOcUzDdRJZ6q5KfkFFQN6bF2Ox165S4Fvoc
  - Source: https://in.linkedin.com/company/spadeworks-sourcing
- **Spadeworks | Premium Apparel Sourcing Company in India**
  - Image: https://framerusercontent.com/images/I6v0PDODY9kifqDg77BfIeMoXUk.png?width=2000&height=2000
  - Source: https://www.spadeworks.net/
- **Empowering Communities in Burundi: A Path to Sustainable Transformation |  Spadeworks Community**
  - Image: https://images.unsplash.com/photo-1691341325020-fc7e874e2ad1?auto=format&fit=crop&w=328&h=320
  - Source: https://spadeworkscommunity.org/empowering-communities-in-burundi-a-path-to-sustainable-transformation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apple Color Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Symbol",
      "role": "unknown"
    },
    {
      "family": "Noto Color Emoji",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#4827EC",
    "accent": "#17202B",
    "background": "#FFFFFF",
    "textPrimary": "#17202B",
    "link": "#17202B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apple Color Emoji",
      "heading": "Apple Color Emoji"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#17202B",
      "borderColor": "#E2E8F0",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(72, 39, 236, 0.3) 0px 0px 40px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": "https://lovable.dev/opengraph-image-p98pqg.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Free Trial",
      "reasoning": "The button 'Start Free Trial' is likely the primary CTA due to its action-oriented text, which encourages users to begin a trial. Although it shares the same background color as other buttons, its text suggests a primary action."
    },
    "secondary": {
      "index": 2,
      "text": "Watch Demo",
      "reasoning": "The 'Watch Demo' button is selected as secondary because it offers a supportive action to the primary CTA. It has a different text color and includes a border, distinguishing it from the primary button."
    },
    "confidence": 0.85
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home service business owners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.85,
    "colors": 0.9,
    "overall": 0.875
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```