{
  "name": "Specific",
  "slug": "specific",
  "domain": "https://specific.dev",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Instrument Sans",
        "role": "body"
      },
      {
        "family": "IBM Plex Mono",
        "role": "monospace"
      }
    ],
    "colors": {
      "primary": "#2366EC",
      "secondary": "#03308B",
      "accent": "#2366EC",
      "background": "#101011",
      "textPrimary": "#101011",
      "link": "#6699FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Instrument Sans",
        "heading": "Instrument Sans"
      },
      "fontStacks": {
        "heading": [
          "Instrument Sans"
        ],
        "body": [
          "Instrument Sans"
        ],
        "paragraph": [
          "Instrument Sans"
        ]
      },
      "fontSizes": {
        "h1": "72px",
        "h2": "36px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 12,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#2366EC",
        "textColor": "#FFFFFF",
        "borderColor": "#03308B",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px"
      },
      "buttonSecondary": {
        "background": "#252528",
        "textColor": "#FFFFFF",
        "borderColor": "#101012",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px"
      }
    },
    "images": {
      "logo": "https://specific.dev/logo.svg",
      "favicon": "https://specific.dev/icon.svg?icon.456b8582.svg",
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "Specific"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started in minutes",
        "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2366EC and has action-oriented text 'Get started in minutes', which is typical for a primary call-to-action."
      },
      "secondary": {
        "index": 2,
        "text": "Get in touch to learn more",
        "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#252528) and offers a less immediate action with the text 'Get in touch to learn more'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "developers and tech companies"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/dc402d6353.webp",
      "alt": "Specific - Cloud platform built for coding agents",
      "source_url": "https://specific.dev/",
      "image_url": "https://specific.dev/hero-capture.png",
      "width": 3382,
      "height": 1954,
      "bytes": 392869,
      "query": "site:specific.dev",
      "query_suffix": "site:specific.dev"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/c20c180771.webp",
      "alt": "Careers - Specific",
      "source_url": "https://specific.dev/careers",
      "image_url": "https://specific.dev/_next/image?url=%2Fbe-specific-cap.png&w=3840&q=75",
      "width": 864,
      "height": 1184,
      "bytes": 218553,
      "query": "site:specific.dev blog",
      "query_suffix": "site:specific.dev blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/0d2fe8d167.webp",
      "alt": "Careers - Specific",
      "source_url": "https://specific.dev/careers",
      "image_url": "https://specific.dev/be-specific-cap.png",
      "width": 864,
      "height": 1184,
      "bytes": 1644808,
      "query": "site:specific.dev",
      "query_suffix": "site:specific.dev"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/50bba36a75.webp",
      "alt": "Specific - Cloud platform built for coding agents",
      "source_url": "https://specific.dev/",
      "image_url": "https://specific.dev/tim.jpeg",
      "width": 800,
      "height": 800,
      "bytes": 81137,
      "query": "site:specific.dev",
      "query_suffix": "site:specific.dev"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/5da81bbc26.webp",
      "alt": "Tubi pitches products, partnerships designed for specific ad verticals |  Marketing Dive",
      "source_url": "https://www.marketingdive.com/news/tubi-pitches-products-partnerships-designed-for-specific-ad-verticals/747299/",
      "image_url": "https://imgproxy.divecdn.com/jjMjIpJfqAup01AaE_31KigW1iQZt7zC2iT6zkyjVcc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBfRWNvc3lzdGVtX0dyb3VwX1Nob3RfLV9QdXJwbGVfQkcuanBn.webp",
      "width": 1200,
      "height": 675,
      "bytes": 77356,
      "query": "\"Specific\" ad",
      "query_suffix": "\"Specific\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/specific/2865ae2207.webp",
      "alt": "Specific Reports",
      "source_url": "https://www.eginnovations.com/documentation/The-eG-Reporter/Specific-Reports.htm",
      "image_url": "https://www.eginnovations.com/documentation/Resources/Images/The-eG-Reporter-v6.1/Specific-Reports-3.png",
      "width": 1267,
      "height": 587,
      "bytes": 26635,
      "query": "\"Specific\" report",
      "query_suffix": "\"Specific\" report"
    }
  ],
  "font_resources": [
    {
      "family": "Instrument Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Sans"
    },
    {
      "family": "Instrument Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Instrument+Sans&family=Instrument+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/specific",
  "agent_instructions": "You are designing or implementing in Specific's brand identity.\n\n# Brand profile\n- Company: Specific\n- Source: https://specific.dev\n- Color scheme: dark\n\n# Colors\n- primary: #2366EC\n- secondary: #03308B\n- accent: #2366EC\n- background: #101011\n- textPrimary: #101011\n- link: #6699FF\n\n# Typography\n- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Instrument+Sans&family=Instrument+Sans&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#2366EC, textColor=#FFFFFF, borderColor=#03308B, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\n- buttonSecondary: background=#252528, textColor=#FFFFFF, borderColor=#101012, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: developers and tech companies\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/specific.json",
  "page_markdown": "# Specific Brand Identity\n\nA complete profile of **Specific**'s visual system — colors, typography, components, and personality — extracted from https://specific.dev. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/specific\n- Machine-readable JSON: https://characterquilt.com/branding/specific.json\n- Per-page llms.txt: https://characterquilt.com/branding/specific/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2366EC |\n| Accent | #2366EC |\n| Body Font | Instrument Sans |\n| Heading Font | Instrument Sans |\n\n## Color Palette\n\n- primary: #2366EC\n- secondary: #03308B\n- accent: #2366EC\n- background: #101011\n- textPrimary: #101011\n- link: #6699FF\n\n## Typography\n\n- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans\n\n## Visual Assets\n\n- Logo: https://specific.dev/logo.svg\n- Favicon: https://specific.dev/icon.svg?icon.456b8582.svg\n\n## UI Components\n\n- buttonPrimary: background=#2366EC, textColor=#FFFFFF, borderColor=#03308B, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\n- buttonSecondary: background=#252528, textColor=#FFFFFF, borderColor=#101012, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: developers and tech companies\n\n## Specific Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Specific - Cloud platform built for coding agents**\n  - Image: https://specific.dev/hero-capture.png\n  - Source: https://specific.dev/\n- **Careers - Specific**\n  - Image: https://specific.dev/_next/image?url=%2Fbe-specific-cap.png&w=3840&q=75\n  - Source: https://specific.dev/careers\n- **Careers - Specific**\n  - Image: https://specific.dev/be-specific-cap.png\n  - Source: https://specific.dev/careers\n- **Specific - Cloud platform built for coding agents**\n  - Image: https://specific.dev/tim.jpeg\n  - Source: https://specific.dev/\n- **Tubi pitches products, partnerships designed for specific ad verticals |  Marketing Dive**\n  - Image: https://imgproxy.divecdn.com/jjMjIpJfqAup01AaE_31KigW1iQZt7zC2iT6zkyjVcc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBfRWNvc3lzdGVtX0dyb3VwX1Nob3RfLV9QdXJwbGVfQkcuanBn.webp\n  - Source: https://www.marketingdive.com/news/tubi-pitches-products-partnerships-designed-for-specific-ad-verticals/747299/\n- **Specific Reports**\n  - Image: https://www.eginnovations.com/documentation/Resources/Images/The-eG-Reporter-v6.1/Specific-Reports-3.png\n  - Source: https://www.eginnovations.com/documentation/The-eG-Reporter/Specific-Reports.htm\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Instrument Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"IBM Plex Mono\",\n      \"role\": \"monospace\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2366EC\",\n    \"secondary\": \"#03308B\",\n    \"accent\": \"#2366EC\",\n    \"background\": \"#101011\",\n    \"textPrimary\": \"#101011\",\n    \"link\": \"#6699FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Instrument Sans\",\n      \"heading\": \"Instrument Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Instrument Sans\"\n      ],\n      \"body\": [\n        \"Instrument Sans\"\n      ],\n      \"paragraph\": [\n        \"Instrument Sans\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"36px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 12,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#2366EC\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#03308B\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#252528\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#101012\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://specific.dev/logo.svg\",\n    \"favicon\": \"https://specific.dev/icon.svg?icon.456b8582.svg\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Specific\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started in minutes\",\n      \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the vibrant brand color #2366EC and has action-oriented text 'Get started in minutes', which is typical for a primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Get in touch to learn more\",\n      \"reasoning\": \"Button #2 is selected as the secondary CTA because it has a different background color (#252528) and offers a less immediate action with the text 'Get in touch to learn more'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"developers and tech companies\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}