# Specific Brand Identity

A complete profile of **Specific**'s visual system — colors, typography, components, and personality — extracted from https://specific.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/specific
- Machine-readable JSON: https://characterquilt.com/branding/specific.json
- Per-page llms.txt: https://characterquilt.com/branding/specific/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2366EC |
| Accent | #2366EC |
| Body Font | Instrument Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #2366EC
- secondary: #03308B
- accent: #2366EC
- background: #101011
- textPrimary: #101011
- link: #6699FF

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://specific.dev/logo.svg
- Favicon: https://specific.dev/icon.svg?icon.456b8582.svg

## UI Components

- buttonPrimary: background=#2366EC, textColor=#FFFFFF, borderColor=#03308B, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px
- buttonSecondary: background=#252528, textColor=#FFFFFF, borderColor=#101012, borderRadius=10px, shadow=rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Specific Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Specific - Cloud platform built for coding agents**
  - Image: https://specific.dev/hero-capture.png
  - Source: https://specific.dev/
- **Careers - Specific**
  - Image: https://specific.dev/_next/image?url=%2Fbe-specific-cap.png&w=3840&q=75
  - Source: https://specific.dev/careers
- **Careers - Specific**
  - Image: https://specific.dev/be-specific-cap.png
  - Source: https://specific.dev/careers
- **Specific - Cloud platform built for coding agents**
  - Image: https://specific.dev/tim.jpeg
  - Source: https://specific.dev/
- **Tubi pitches products, partnerships designed for specific ad verticals |  Marketing Dive**
  - Image: https://imgproxy.divecdn.com/jjMjIpJfqAup01AaE_31KigW1iQZt7zC2iT6zkyjVcc/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BcHBfRWNvc3lzdGVtX0dyb3VwX1Nob3RfLV9QdXJwbGVfQkcuanBn.webp
  - Source: https://www.marketingdive.com/news/tubi-pitches-products-partnerships-designed-for-specific-ad-verticals/747299/
- **Specific Reports**
  - Image: https://www.eginnovations.com/documentation/Resources/Images/The-eG-Reporter-v6.1/Specific-Reports-3.png
  - Source: https://www.eginnovations.com/documentation/The-eG-Reporter/Specific-Reports.htm

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#2366EC",
    "secondary": "#03308B",
    "accent": "#2366EC",
    "background": "#101011",
    "textPrimary": "#101011",
    "link": "#6699FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans"
      ],
      "body": [
        "Instrument Sans"
      ],
      "paragraph": [
        "Instrument Sans"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2366EC",
      "textColor": "#FFFFFF",
      "borderColor": "#03308B",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px"
    },
    "buttonSecondary": {
      "background": "#252528",
      "textColor": "#FFFFFF",
      "borderColor": "#101012",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px"
    }
  },
  "images": {
    "logo": "https://specific.dev/logo.svg",
    "favicon": "https://specific.dev/icon.svg?icon.456b8582.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Specific"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started in minutes",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2366EC and has action-oriented text 'Get started in minutes', which is typical for a primary call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Get in touch to learn more",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#252528) and offers a less immediate action with the text 'Get in touch to learn more'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Specific'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```