# Sphere Brand Identity

A complete profile of **Sphere**'s visual system — colors, typography, components, and personality — extracted from https://www.getsphere.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sphere
- Machine-readable JSON: https://characterquilt.com/branding/sphere.json
- Per-page llms.txt: https://characterquilt.com/branding/sphere/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #242544 |
| Accent | #242544 |
| Body Font | ABC Diatype |
| Heading Font | ABC Diatype |

## Color Palette

- primary: #242544
- secondary: #0000EE
- accent: #242544
- background: #141618
- textPrimary: #141618
- link: #1C2535

## Typography

- primary: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype
- heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/6917c1f5ce64505ec90559f9_Full%20Logo%20White.svg
- Favicon: https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691a2246dc8769f00b63f3fa_Frame%202147227445.png
- Social card (og:image): https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691b5bdc55e4cae4c325e907_Preview.png

## UI Components

- buttonPrimary: background=#242544, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#27292A, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking tax compliance solutions

## Sphere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Tax Preparation Software for Professionals (7+ Tools Compared)**
  - Image: https://cdn.prod.website-files.com/6910b8e20dc7f93e8007b9da/69a09bd21dfd02fb3bb36424_Registration%20individual.png
  - Source: https://www.getsphere.com/blog/tax-preparation-software-for-professionals
- **Sphere Blog | Articles & Guides on Taxes and Compliance**
  - Image: https://cdn.prod.website-files.com/6910b8e20dc7f93e8007b9da/69d7da11bd9cab4da0402aaf_501C3.png
  - Source: https://www.getsphere.com/blog
- **Best AI Tax Software for 2025: Top 5 Tools Reviewed**
  - Image: https://cdn.prod.website-files.com/6910b8e20dc7f93e8007b9da/693f0523bd6116379740206e_Coverage%20(1).png
  - Source: https://www.getsphere.com/blog/best-ai-tax-software
- **Sphere Blog | Articles & Guides on Taxes and Compliance**
  - Image: https://cdn.prod.website-files.com/6910b8e20dc7f93e8007b9da/69d6879cb6cc9f8a624f34cc_Voluntary%20disclosure%20agreement.png
  - Source: https://www.getsphere.com/blog
- **Sales Tax Audit Triggers & How to Prepare**
  - Image: https://cdn.prod.website-files.com/6910b8e20dc7f93e8007b9da/693f09e7b3858a452b50b35c_Tram.png
  - Source: https://www.getsphere.com/blog/sales-tax-audit

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ABC Diatype",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242544",
    "secondary": "#0000EE",
    "accent": "#242544",
    "background": "#141618",
    "textPrimary": "#141618",
    "link": "#1C2535"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Diatype",
      "heading": "ABC Diatype"
    },
    "fontStacks": {
      "heading": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#242544",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#27292A",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/6917c1f5ce64505ec90559f9_Full%20Logo%20White.svg",
    "favicon": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691a2246dc8769f00b63f3fa_Frame%202147227445.png",
    "ogImage": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691b5bdc55e4cae4c325e907_Preview.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #13 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Let's Talk",
      "reasoning": "Button #2 with text 'Let's Talk' is likely the primary CTA due to its action-oriented text and vibrant brand color background (#242544), which is consistent with the site's branding."
    },
    "secondary": {
      "index": 4,
      "text": "Log In",
      "reasoning": "Button #4 with text 'Log In' is selected as secondary because it has a different background color (#27292A) and serves a supportive function to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking tax compliance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 13,
        "selectedLogoReasoning": "Selected #13 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```