# Spice Data Brand Identity

A complete profile of **Spice Data**'s visual system — colors, typography, components, and personality — extracted from https://spicedata.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/spice-data
- Machine-readable JSON: https://characterquilt.com/branding/spice-data.json
- Per-page llms.txt: https://characterquilt.com/branding/spice-data/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #0082F3 |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #3898EC
- secondary: #FFFF00
- accent: #0082F3
- background: #FFFFFF
- textPrimary: #666666
- link: #0082F3

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://spicedata.com/assets/6654c7a16255c0679268cf1a_Screenshot%202024-05-27%20at%2010.49.03%E2%80%AFAM.png
- Favicon: https://spicedata.com/assets/65f89c6b624d67d35ba12102_Untitled%20design%20(1).png

## UI Components

- buttonPrimary: background=#666666, textColor=#FFFFFF, borderColor=#000000, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and data professionals

## Spice Data Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Spice Data**
  - Image: https://spicedata.com/assets/6654c7a16255c0679268cf1a_Screenshot%202024-05-27%20at%2010.49.03%E2%80%AFAM.png
  - Source: https://spicedata.com/
- **SPICE Data Platform (@SPICEPlatform) / Posts / X**
  - Image: https://pbs.twimg.com/media/G6HU5pBXkAAhdQk.png
  - Source: https://x.com/SPICEPlatform
- **Event-driven refresh of SPICE datasets in Amazon QuickSight | AWS Big Data  Blog**
  - Image: https://d2908q01vomqb2.cloudfront.net/b6692ea5df920cad691c20319a6fffd7a4a766b8/2020/09/24/spice-datasets-in-quicksight-6.jpg
  - Source: https://aws.amazon.com/blogs/big-data/event-driven-refresh-of-spice-datasets-in-amazon-quicksight/
- **Announcing Spice.xyz — Data and AI infrastructure for web3 | by Luke Kim |  The Spice AI Blog**
  - Image: https://miro.medium.com/v2/resize:fit:1200/1*-SXXeycmH0haRsG3Wv3u6w.png
  - Source: https://blog.spice.ai/announcing-spice-xyz-94323159cd2b
- **USGS: ISIS spiceinit Application Documentation**
  - Image: https://isis.astrogeology.usgs.gov/8.1.0/Application/presentation/Tabbed/spiceinit/assets/thumbs/spiceinit_thumb1.jpg
  - Source: https://isis.astrogeology.usgs.gov/8.1.0/Application/presentation/Tabbed/spiceinit/spiceinit.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#0082F3",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "84px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#666666",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://spicedata.com/assets/6654c7a16255c0679268cf1a_Screenshot%202024-05-27%20at%2010.49.03%E2%80%AFAM.png",
    "favicon": "https://spicedata.com/assets/65f89c6b624d67d35ba12102_Untitled%20design%20(1).png",
    "ogImage": null,
    "logoAlt": "Spice Data Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has an alt text matching the brand name 'Spice Data', and is the most prominent logo available.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact",
      "reasoning": "The 'Contact' button is the only button available and uses a neutral color, which suggests it is the primary call-to-action by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and data professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has an alt text matching the brand name 'Spice Data', and is the most prominent logo available.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```