# Spiral Brand Identity A complete profile of **Spiral**'s visual system — colors, typography, components, and personality — extracted from https://spiraldb.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/spiral - Machine-readable JSON: https://characterquilt.com/branding/spiral.json - Per-page llms.txt: https://characterquilt.com/branding/spiral/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #000000 | | Body Font | Funnel Display | | Heading Font | Funnel Display | ## Color Palette - primary: #000000 - accent: #000000 - background: #FFFFFF - textPrimary: #101010 - link: #000000 ## Typography - primary: Funnel Display — https://fonts.google.com/specimen/Funnel+Display - heading: Funnel Display — https://fonts.google.com/specimen/Funnel+Display ## Visual Assets - Logo: 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- Favicon: https://spiraldb.com/favicon.ico - Social card (og:image): https://api.basehub.com/og/v1/LN9egFzMGURKKHgmZU5Pp/draft/370b6dcde37c6ada28aef/N4Ig%2BmD2BuCmBO8CWATJA7A5iAXCAZgIYA2AzrCAL5A ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#101010, borderColor=#101010, borderRadius=33554400px, shadow=none ## Brand Personality Tone: minimalist · Energy: low · Audience: unknown ## Spiral Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Home** - Image: https://api.basehub.com/og/v1/LN9egFzMGURKKHgmZU5Pp/draft/370b6dcde37c6ada28aef/N4Ig%2BmD2BuCmBO8CWATJA7A5iAXCAZgIYA2AzrCAL5A - Source: https://spiraldb.com/ - **Spiral Coil Booklets** - Image: https://katonprinting.com/wp-content/uploads/Report.jpg - Source: https://katonprinting.com/product/spiral-coil-booklets/ - **Spiral Landing Page | WordPress Theme | WordPress.org** - Image: https://i0.wp.com/themes.svn.wordpress.org/spiral-landing-page/1.0.4/screenshot.png - Source: https://wordpress.org/themes/spiral-landing-page/ - **Learning Workbook & Companion Media Mockup – Course Kit** - Image: https://www.coveractionspremium.com/images/SpiralBoundBook-mockup-withCD1.jpg - Source: https://www.coveractionspremium.com/magazine-reports-binders/upright-spiral-binder-with-cd-actions-v1.html - **Abstract Spiral Shape Background Website Landing Stock Vector (Royalty Free) 2095548157 | Shutterstock** - Image: https://www.shutterstock.com/image-vector/abstract-spiral-shape-background-website-260nw-2095548157.jpg - Source: https://www.shutterstock.com/image-vector/abstract-spiral-shape-background-website-landing-2095548157 - **3D Liquid Nestea Plastic Bottle Advertising CGI - Illustration Agent Website** - Image: https://illustrationagent.com/wp-content/uploads/2019/07/3D-Nestea-Lemon-Flavour-Spiral-Spring-Bottle-Illustration-1170x785.jpg - Source: https://illustrationagent.com/style/3d-liquid-nestea-lemon-flavour-spiral-spring-plastic-bottles-illustration/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Funnel Display", "role": "display" }, { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#000000", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#101010", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Funnel Display", "heading": "Funnel Display" }, "fontStacks": { "heading": [ "Geist", "sans-serif" ], "body": [ "Geist", "sans-serif" ], "paragraph": [ "Funnel Display", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#101010", "borderColor": "#101010", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://spiraldb.com/favicon.ico", "ogImage": "https://api.basehub.com/og/v1/LN9egFzMGURKKHgmZU5Pp/draft/370b6dcde37c6ada28aef/N4Ig%2BmD2BuCmBO8CWATJA7A5iAXCAZgIYA2AzrCAL5A", "logoHref": "/v2", "logoAlt": "Spiral Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Read the announcement", "reasoning": "The button 'Read the announcement' is the only button available and serves as the main call-to-action on the page." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button available, so no secondary button can be selected." }, "confidence": 0.9 }, "personality": { "tone": "minimalist", "energy": "low", "targetAudience": "unknown" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```