{ "name": "Splunk", "slug": "splunk", "domain": "https://splunk.com", "sources": [ "vendr_saas_trends_report" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "splunk_data_sans", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#0064DA", "secondary": "#CE0070", "accent": "#FFFFFF", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#0C1724" }, "typography": { "fontFamilies": { "primary": "splunk_data_sans", "heading": "splunk_data_sans" }, "fontStacks": { "heading": [ "splunk_data_sans", "Helvetica", "Arial", "sans-serif" ], "body": [ "splunk_data_sans", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "splunk_data_sans", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "55px", "h2": "27px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#0C1724", "borderColor": "#FFFFFF", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "none" } }, "images": { "logo": "https://www.splunk.com/content/dam/splunk2/en_us/images/logos/splunk-logo.png", "favicon": "https://www.splunk.com/content/dam/splunk2/images/icons/favicons/apple-touch-icon-57x57.png", "ogImage": "https://www.splunk.com/content/dam/splunk2/en_us/images/social/splunk-cisco-social.jpg", "logoHref": "https://www.splunk.com/", "logoAlt": "logo" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Splunk'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request a demo", "reasoning": "Button #9 'Request a demo' is likely the primary CTA due to its action-oriented text and distinct white background, which stands out against the transparent buttons." }, "secondary": { "index": 3, "text": "Learn about compliance solutions", "reasoning": "Button #0 'Learn about compliance solutions' is selected as secondary due to its transparent background, making it less prominent than the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "enterprise businesses" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Splunk'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/2f41b1435e.webp", "alt": "Splunk's Blog Posts | Splunk", "source_url": "https://www.splunk.com/en_us/blog/author/admin.html", "image_url": "https://www.splunk.com/content/dam/splunk-blogs/images/media_1882548f97bf0f04a1ea437cede9406806c759b8f.jpg?width=300&format=jpg&optimize=medium", "width": 300, "height": 200, "bytes": 15135, "query": "site:splunk.com blog", "query_suffix": "site:splunk.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/88c1559af2.webp", "alt": "Splunk Video", "source_url": "https://conf.splunk.com/about.html", "image_url": "https://play.vidyard.com/aQh1fnbbdoAGe4mVdYWi8F.jpg", "width": 7909, "height": 4449, "bytes": 3467500, "query": "site:splunk.com", "query_suffix": "site:splunk.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/4a0b6a594d.webp", "alt": "Greg Leffler's Blog Posts | Splunk", "source_url": "https://www.splunk.com/en_us/blog/author/gleffler.html", "image_url": "https://www.splunk.com/content/dam/splunk-blogs/images/media_1f9e199915f41d2e7514afc2f4f6a3e2d17e32c3e.jpg?width=300&format=jpg&optimize=medium", "width": 300, "height": 200, "bytes": 11443, "query": "site:splunk.com blog", "query_suffix": "site:splunk.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/1a11be35f5.webp", "alt": "Ryan Kovar's Blog Posts | Splunk", "source_url": "https://www.splunk.com/en_us/blog/author/rkovar.html", "image_url": "https://www.splunk.com/content/dam/splunk-blogs/images/media_188ca2b51a2faace9e9f13dcae280f4406760c72d.png?width=300&format=png&optimize=medium", "width": 300, "height": 200, "bytes": 57699, "query": "site:splunk.com blog", "query_suffix": "site:splunk.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/56aaf0b1ab.webp", "alt": "Tell us what you think - Splunk Community", "source_url": "https://community.splunk.com/t5/Tell-us-what-you-think/ct-p/join-tell-us", "image_url": "https://community.splunk.com/t5/image/serverpage/image-id/37963i9F19796415737191/image-dimensions/50x50/image-coordinates/8%2C92%2C2905%2C2988?v=v2", "width": 2902, "height": 3975, "bytes": 2065882, "query": "site:splunk.com", "query_suffix": "site:splunk.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/splunk/ffac501358.webp", "alt": "Playbook: TruSTAR Enrich Indicators | Splunk Security Content", "source_url": "https://research.splunk.com/playbooks/trustar_enrich_indicators/", "image_url": "https://raw.githubusercontent.com/splunk/security_content/develop/playbooks/trustar_enrich_indicators.png", "width": 4082, "height": 2404, "bytes": 589743, "query": "site:splunk.com", "query_suffix": "site:splunk.com" } ], "font_resources": [ { "family": "splunk_data_sans", "google_fonts_url": "https://fonts.google.com/specimen/splunk_data_sans" }, { "family": "splunk_data_sans", "google_fonts_url": "https://fonts.google.com/specimen/splunk_data_sans" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=splunk_data_sans&family=splunk_data_sans&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/splunk", "agent_instructions": "You are designing or implementing in Splunk's brand identity.\n\n# Brand profile\n- Company: Splunk\n- Source: https://splunk.com\n- Color scheme: light\n\n# Colors\n- primary: #0064DA\n- secondary: #CE0070\n- accent: #FFFFFF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0C1724\n\n# Typography\n- primary: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans\n- heading: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#0C1724, borderColor=#FFFFFF, borderRadius=24px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=24px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: enterprise businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/splunk.json", "page_markdown": "# Splunk Brand Identity\n\nA complete profile of **Splunk**'s visual system — colors, typography, components, and personality — extracted from https://splunk.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/splunk\n- Machine-readable JSON: https://characterquilt.com/branding/splunk.json\n- Per-page llms.txt: https://characterquilt.com/branding/splunk/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0064DA |\n| Accent | #FFFFFF |\n| Body Font | splunk_data_sans |\n| Heading Font | splunk_data_sans |\n\n## Color Palette\n\n- primary: #0064DA\n- secondary: #CE0070\n- accent: #FFFFFF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0C1724\n\n## Typography\n\n- primary: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans\n- heading: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans\n\n## Visual Assets\n\n- Logo: https://www.splunk.com/content/dam/splunk2/en_us/images/logos/splunk-logo.png\n- Favicon: https://www.splunk.com/content/dam/splunk2/images/icons/favicons/apple-touch-icon-57x57.png\n- Social card (og:image): https://www.splunk.com/content/dam/splunk2/en_us/images/social/splunk-cisco-social.jpg\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#0C1724, borderColor=#FFFFFF, borderRadius=24px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=24px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: enterprise businesses\n\n## Splunk Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Splunk's Blog Posts | Splunk**\n - Image: https://www.splunk.com/content/dam/splunk-blogs/images/media_1882548f97bf0f04a1ea437cede9406806c759b8f.jpg?width=300&format=jpg&optimize=medium\n - Source: https://www.splunk.com/en_us/blog/author/admin.html\n- **Splunk Video**\n - Image: https://play.vidyard.com/aQh1fnbbdoAGe4mVdYWi8F.jpg\n - Source: https://conf.splunk.com/about.html\n- **Greg Leffler's Blog Posts | Splunk**\n - Image: https://www.splunk.com/content/dam/splunk-blogs/images/media_1f9e199915f41d2e7514afc2f4f6a3e2d17e32c3e.jpg?width=300&format=jpg&optimize=medium\n - Source: https://www.splunk.com/en_us/blog/author/gleffler.html\n- **Ryan Kovar's Blog Posts | Splunk**\n - Image: https://www.splunk.com/content/dam/splunk-blogs/images/media_188ca2b51a2faace9e9f13dcae280f4406760c72d.png?width=300&format=png&optimize=medium\n - Source: https://www.splunk.com/en_us/blog/author/rkovar.html\n- **Tell us what you think - Splunk Community**\n - Image: https://community.splunk.com/t5/image/serverpage/image-id/37963i9F19796415737191/image-dimensions/50x50/image-coordinates/8%2C92%2C2905%2C2988?v=v2\n - Source: https://community.splunk.com/t5/Tell-us-what-you-think/ct-p/join-tell-us\n- **Playbook: TruSTAR Enrich Indicators | Splunk Security Content**\n - Image: https://raw.githubusercontent.com/splunk/security_content/develop/playbooks/trustar_enrich_indicators.png\n - Source: https://research.splunk.com/playbooks/trustar_enrich_indicators/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"splunk_data_sans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0064DA\",\n \"secondary\": \"#CE0070\",\n \"accent\": \"#FFFFFF\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#0C1724\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"splunk_data_sans\",\n \"heading\": \"splunk_data_sans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"splunk_data_sans\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"splunk_data_sans\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"splunk_data_sans\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"55px\",\n \"h2\": \"27px\",\n \"body\": \"12px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0C1724\",\n \"borderColor\": \"#FFFFFF\",\n \"borderRadius\": \"24px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"24px\",\n \"topRight\": \"24px\",\n \"bottomRight\": \"24px\",\n \"bottomLeft\": \"24px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#FFFFFF\",\n \"borderRadius\": \"24px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"24px\",\n \"topRight\": \"24px\",\n \"bottomRight\": \"24px\",\n \"bottomLeft\": \"24px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.splunk.com/content/dam/splunk2/en_us/images/logos/splunk-logo.png\",\n \"favicon\": \"https://www.splunk.com/content/dam/splunk2/images/icons/favicons/apple-touch-icon-57x57.png\",\n \"ogImage\": \"https://www.splunk.com/content/dam/splunk2/en_us/images/social/splunk-cisco-social.jpg\",\n \"logoHref\": \"https://www.splunk.com/\",\n \"logoAlt\": \"logo\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 3,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Splunk'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #9 'Request a demo' is likely the primary CTA due to its action-oriented text and distinct white background, which stands out against the transparent buttons.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"Learn about compliance solutions\",\n \"reasoning\": \"Button #0 'Learn about compliance solutions' is selected as secondary due to its transparent background, making it less prominent than the primary button.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"enterprise businesses\"\n },\n \"designSystem\": {\n \"framework\": \"bootstrap\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.95,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Splunk'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }