# spotLESS Materials Brand Identity A complete profile of **spotLESS Materials**'s visual system — colors, typography, components, and personality — extracted from https://www.industry.spotlessmaterials.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/spotless-materials - Machine-readable JSON: https://characterquilt.com/branding/spotless-materials.json - Per-page llms.txt: https://characterquilt.com/branding/spotless-materials/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #002D62 | | Accent | #002D62 | | Body Font | Halyard Display | | Heading Font | Halyard Display | ## Color Palette - primary: #002D62 - accent: #002D62 - background: #FFFFFF - textPrimary: #000000 - link: #002D62 ## Typography - primary: Halyard Display — https://fonts.google.com/specimen/Halyard+Display - heading: Halyard Display — https://fonts.google.com/specimen/Halyard+Display ## Visual Assets - Logo: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/3a3d5adf-f3b8-4929-af86-51eec3a60d6e/logo_blue.jpg?format=1500w - Favicon: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/21ecbcf9-3b36-4a4c-83d1-e121484feb40/favicon.ico?format=100w - Social card (og:image): http://static1.squarespace.com/static/61e5a327bc6b696739a0a407/t/61e62d1bb6816b5b61a20827/1642474779900/logo_blue.jpg?format=1500w ## UI Components - input: background=#FAFAFA, textColor=#000000, borderColor=#A9A9A9, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px - buttonPrimary: background=#002D62, textColor=#FFFFFF, borderRadius=6.4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=6.4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: industrial and commercial sectors ## spotLESS Materials Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Sanitation — spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/8bfedcc2-b155-46c1-a6a0-972dc2da4d97/glass_blueBG_1-Camera.png - Source: https://www.industry.spotlessmaterials.com/sanitation - **Automotive — spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/2f9b38a5-6587-4cce-9b6f-4caef03c60b5/Comparison+chart.png - Source: https://www.industry.spotlessmaterials.com/automotive - **spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/c0bf4657-33f2-41f2-9925-b541c785da48/Copy+of+Copy+of+Industry+Website+-+v03.png?format=2500w - Source: https://www.industry.spotlessmaterials.com/ - **Press — spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/1642452857614-MMJYUJV3MB8VFJ3NFYBD/pf-b53fe113--PGV-FINALIST-BADGE.png - Source: https://www.industry.spotlessmaterials.com/press - **About — spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/2b70192b-30b1-44b4-8006-1f4c7f00c092/2.jpg - Source: https://www.industry.spotlessmaterials.com/about - **About — spotLESS Materials** - Image: https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/1781b7ed-cde9-4883-96b6-d500d70d53e4/1.jpg - Source: https://www.industry.spotlessmaterials.com/about ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Halyard Display", "role": "display" } ], "colors": { "primary": "#002D62", "accent": "#002D62", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#002D62" }, "typography": { "fontFamilies": { "primary": "Halyard Display", "heading": "Halyard Display" }, "fontStacks": { "heading": [ "halyard-display" ], "body": [ "sans-serif" ], "paragraph": [ "halyard-display" ] }, "fontSizes": { "h1": "50.56px", "h2": "32.128px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#FAFAFA", "textColor": "#000000", "borderColor": "#A9A9A9", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px" }, "buttonPrimary": { "background": "#002D62", "textColor": "#FFFFFF", "borderRadius": "6.4px", "borderRadiusCorners": { "topLeft": "6.4px", "topRight": "6.4px", "bottomRight": "6.4px", "bottomLeft": "6.4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "6.4px", "borderRadiusCorners": { "topLeft": "6.4px", "topRight": "6.4px", "bottomRight": "6.4px", "bottomLeft": "6.4px" }, "shadow": "none" } }, "images": { "logo": "https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/3a3d5adf-f3b8-4929-af86-51eec3a60d6e/logo_blue.jpg?format=1500w", "favicon": "https://images.squarespace-cdn.com/content/v1/61e5a327bc6b696739a0a407/21ecbcf9-3b36-4a4c-83d1-e121484feb40/favicon.ico?format=100w", "ogImage": "http://static1.squarespace.com/static/61e5a327bc6b696739a0a407/t/61e62d1bb6816b5b61a20827/1642474779900/logo_blue.jpg?format=1500w", "logoHref": "/", "logoAlt": "spotLESS Materials" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and its alt text matches the brand name 'spotLESS Materials'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact Us", "reasoning": "Button #6 'Contact Us' is likely the primary CTA due to its action-oriented text and prominent placement. It uses the brand color #002D62, which is vibrant and consistent with primary CTA design." }, "secondary": { "index": 11, "text": "Work with spotLESS Materials ↗", "reasoning": "Button #11 'Work with spotLESS Materials ↗' is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "industrial and commercial sectors" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and its alt text matches the brand name 'spotLESS Materials'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```