# SpotPay Brand Identity

A complete profile of **SpotPay**'s visual system — colors, typography, components, and personality — extracted from https://www.spotpay.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/spotpay
- Machine-readable JSON: https://characterquilt.com/branding/spotpay.json
- Per-page llms.txt: https://characterquilt.com/branding/spotpay/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #8C52FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- accent: #8C52FF
- background: #FFFFFF
- textPrimary: #8C52FF
- link: #8C52FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://framerusercontent.com/images/cEnbxYMVVNP2zQUkjdgB1eQjpA.png?width=2789&height=862
- Favicon: https://framerusercontent.com/images/ycngX8PEV9ZiFnyZt2yDjgD8o.png

## UI Components

- buttonPrimary: background=#8C52FF, textColor=#0000EE, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## SpotPay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SpotPay**
  - Image: https://framerusercontent.com/images/emuWd2d4uuOWqbNWH3i4X8fUmrQ.png?width=4168&height=4168
  - Source: https://www.spotpay.ai/old-home
- **SpotPay**
  - Image: https://framerusercontent.com/images/jxK2PCNTSh5SoeQP15QEnKw9I.png?width=4168&height=4167
  - Source: https://www.spotpay.ai/old-home
- **SpotPay**
  - Image: https://framerusercontent.com/images/RXjmTRBsqKbdtitTjcNiXjW7R4.png?width=1821&height=3586
  - Source: https://www.spotpay.ai/es/
- **Descarga SpotPay**
  - Image: https://framerusercontent.com/images/A8nKiZXqEbKjUFfHZ9yJj7wNJY.png?width=1902&height=2936
  - Source: https://www.spotpay.ai/es/download
- **SpotPay**
  - Image: https://framerusercontent.com/images/7rptFlUK9rfWNYekSJzULQY064.png?width=2000&height=2000
  - Source: https://www.spotpay.ai/es/
- **SpotPay**
  - Image: https://framerusercontent.com/images/voWu6hvMWpLzx75QfRjskoNuvA.png?width=2000&height=2000
  - Source: https://www.spotpay.ai/es/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#8C52FF",
    "background": "#FFFFFF",
    "textPrimary": "#8C52FF",
    "link": "#8C52FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8C52FF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/cEnbxYMVVNP2zQUkjdgB1eQjpA.png?width=2789&height=862",
    "favicon": "https://framerusercontent.com/images/ycngX8PEV9ZiFnyZt2yDjgD8o.png",
    "ogImage": null,
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the most prominent logo in the header, visible, and links to the homepage, matching the brand 'SpotPay'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download SpotPay",
      "reasoning": "Button #0 uses the vibrant brand color #8C52FF, which aligns with the site's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "See how it works",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action ('See how it works'), making it suitable as the secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the most prominent logo in the header, visible, and links to the homepage, matching the brand 'SpotPay'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```