# Squid Brand Identity A complete profile of **Squid**'s visual system — colors, typography, components, and personality — extracted from https://squid.energy. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/squid - Machine-readable JSON: https://characterquilt.com/branding/squid.json - Per-page llms.txt: https://characterquilt.com/branding/squid/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #09B1BA | | Accent | #09B1BA | | Body Font | Inter | | Heading Font | Space Grotesk | ## Color Palette - primary: #09B1BA - secondary: #03202B - accent: #09B1BA - background: #02101B - textPrimary: #02101B - link: #02101B ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk ## Visual Assets - Logo: https://www.squid.energy/logov2.svg - Favicon: data:image/svg+xml,%0A%20%20%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2264%22%20height%3D%2264%22%3E%0A%20%20%20%20%20%20%20%20%3Ctext%20x%3D%2250%25%22%20y%3D%2250%25%22%20font-size%3D%2252%22%20text-anchor%3D%22middle%22%20dominant-baseline%3D%22central%22%3E%0A%20%20%20%20%20%20%20%20%20%20%F0%9F%A6%91%0A%20%20%20%20%20%20%20%20%3C%2Ftext%3E%0A%20%20%20%20%20%20%3C%2Fsvg%3E%0A%20%20%20%20 - Social card (og:image): https://squid.energy/og.png ## UI Components - buttonPrimary: background=#09B1BA, textColor=#041018, borderRadius=9999px, shadow=rgba(9, 177, 186, 0.5) 0px 14px 50px 0px - buttonSecondary: background=#03202B, textColor=#09B1BA, borderColor=#09B1BA, borderRadius=9999px, shadow=rgba(9, 177, 186, 0.25) 0px 0px 30px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: energy professionals and tech-savvy users ## Squid Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Squid: AI-powered grid planning in your browser** - Image: https://www.squid.energy/Y_Combinator_logo.svg.png - Source: https://www.squid.energy/jobs - **Squid: AI-powered grid planning in your browser** - Image: https://www.squid.energy/_next/image?url=%2Fimages%2Fteam%2FIMG_0074.webp&w=3840&q=75&dpl=dpl_58XDkQXxRGfaEHupRyu7x6UyWbVC - Source: https://www.squid.energy/about - **Squid: AI-powered grid planning in your browser** - Image: https://squid.energy/og.png - Source: https://www.squid.energy/jobs - **Squid: AI-powered grid planning in your browser** - Image: https://www.squid.energy/energylivenews.png - Source: https://squid.energy/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Space Grotesk", "role": "heading" } ], "colors": { "primary": "#09B1BA", "secondary": "#03202B", "accent": "#09B1BA", "background": "#02101B", "textPrimary": "#02101B", "link": "#02101B" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Space Grotesk" }, "fontStacks": { "heading": [ "Space Grotesk", "system-ui", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "24px", "body": "21.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#09B1BA", "textColor": "#041018", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(9, 177, 186, 0.5) 0px 14px 50px 0px" }, "buttonSecondary": { "background": "#03202B", "textColor": "#09B1BA", "borderColor": "#09B1BA", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(9, 177, 186, 0.25) 0px 0px 30px 0px" } }, "images": { "logo": "https://www.squid.energy/logov2.svg", "favicon": "data:image/svg+xml,%0A%20%20%20%20%20%20%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2264%22%20height%3D%2264%22%3E%0A%20%20%20%20%20%20%20%20%3Ctext%20x%3D%2250%25%22%20y%3D%2250%25%22%20font-size%3D%2252%22%20text-anchor%3D%22middle%22%20dominant-baseline%3D%22central%22%3E%0A%20%20%20%20%20%20%20%20%20%20%F0%9F%A6%91%0A%20%20%20%20%20%20%20%20%3C%2Ftext%3E%0A%20%20%20%20%20%20%3C%2Fsvg%3E%0A%20%20%20%20", "ogImage": "https://squid.energy/og.png", "logoAlt": "squid" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Squid'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started→", "reasoning": "Button #0 uses the vibrant brand color #09B1BA and has action-oriented text 'Get started→', making it the primary CTA." }, "secondary": { "index": 1, "text": "Get in touch↗", "reasoning": "Button #1 has a different background color (#03202B) and serves as a secondary action with the text 'Get in touch↗'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "energy professionals and tech-savvy users" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Squid'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```