# Squint Brand Identity

A complete profile of **Squint**'s visual system — colors, typography, components, and personality — extracted from https://www.squint.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/squint
- Machine-readable JSON: https://characterquilt.com/branding/squint.json
- Per-page llms.txt: https://characterquilt.com/branding/squint/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #154ECA |
| Accent | #154ECA |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #154ECA
- secondary: #EFF7FF
- accent: #154ECA
- background: #FFFFFF
- textPrimary: #171717
- link: #E9F3FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/694b033a409f591aa1dd4044_squint-logo-dark.svg
- Favicon: https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/65311d9893b6f8535f590cb2_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/698e278a895cd8ac4b5a8425_(x2).png

## UI Components

- buttonPrimary: background=#154ECA, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0.4) 0px 4px 20px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial operations professionals

## Squint Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d6e/69977b4305bc869c43eaebe4_Squint%20Head%20of%20Engineering%20Sean%20Abraham.png
  - Source: https://www.squint.ai/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d6e/67d99164d1813193a8d44c95_p-1-91271157-methodology-most-innovative-companies-2025.webp
  - Source: https://www.squint.ai/blog
- **Expert Eyes by Squint**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/65b8be149d90953e6dd00fb6_convert_screen.webp
  - Source: https://www.squint.ai/expert-eyes
- **Expert Eyes by Squint**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/65ba792ca4e0fb67905aef90_expert_screen.webp
  - Source: https://www.squint.ai/expert-eyes
- **Blog**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d6e/65661331abc12a0d2f50fd6f_blog-post-header.png
  - Source: https://www.squint.ai/blog
- **Expert Eyes by Squint**
  - Image: https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/65ba7c8e3ade50127cef53cd_vp_og_image.jpg
  - Source: https://www.squint.ai/expert-eyes

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#154ECA",
    "secondary": "#EFF7FF",
    "accent": "#154ECA",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#E9F3FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Abccameraplain",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Abccameraplain",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#154ECA",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.4) 0px 4px 20px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/694b033a409f591aa1dd4044_squint-logo-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/65311d9893b6f8535f590cb2_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/650d89844a661d79c18d6d47/698e278a895cd8ac4b5a8425_(x2).png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to an expert",
      "reasoning": "The button 'Talk to an expert' uses the brand's primary color #154ECA, which is vibrant and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial operations professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's favicon.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```