# Squire.ai Brand Identity

A complete profile of **Squire.ai**'s visual system — colors, typography, components, and personality — extracted from https://squire.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/squire-ai
- Machine-readable JSON: https://characterquilt.com/branding/squire-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/squire-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E6FF00 |
| Accent | #E6FF00 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #E6FF00
- secondary: #6B7280
- accent: #E6FF00
- background: #060806
- textPrimary: #060806
- link: #9CA3AF

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://www.squire.ai/assets/logos/logo-full-yellow.svg
- Favicon: https://www.squire.ai/favicon.svg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#404040, borderRadius=6px, shadow=none
- buttonPrimary: background=#E6FF00, textColor=#000000, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 0px 12px 0px
- buttonSecondary: background=#2B2D2B, textColor=#FFFFFF, borderColor=#444644, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: modern · Energy: high · Audience: developers and tech companies

## Squire.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Squire AI - The new way to review code**
  - Image: https://www.squire.ai/assets/screenshots/new-rule-create.png
  - Source: https://www.squire.ai/features/code-review
- **Squire AI - The new way to review code**
  - Image: https://www.squire.ai/assets/screenshots/feature-hero-code-review@2x.png
  - Source: https://www.squire.ai/features/code-review
- **Squire AI - The new way to review code**
  - Image: https://www.squire.ai/assets/screenshots/speed.png
  - Source: https://www.squire.ai/features/code-review
- **The new way to review code - Squire AI**
  - Image: https://www.squire.ai/assets/screenshots/pull-request-summary@2x.png
  - Source: https://www.squire.ai/features/pr-descriptions
- **Squire AI - The new way to review code**
  - Image: https://www.squire.ai/assets/screenshots/code-review.png
  - Source: https://www.squire.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E6FF00",
    "secondary": "#6B7280",
    "accent": "#E6FF00",
    "background": "#060806",
    "textPrimary": "#060806",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#404040",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E6FF00",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 0px 12px 0px"
    },
    "buttonSecondary": {
      "background": "#2B2D2B",
      "textColor": "#FFFFFF",
      "borderColor": "#444644",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.squire.ai/assets/logos/logo-full-yellow.svg",
    "favicon": "https://www.squire.ai/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Squire.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Squire AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started with GitHub",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#E6FF00) and has action-oriented text ('Get started with GitHub'), which is typical for primary CTAs."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#2B2D2B) and offers a secondary action ('Book a demo'), which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Squire AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```