# Squire Technologies Brand Identity

A complete profile of **Squire Technologies**'s visual system — colors, typography, components, and personality — extracted from http://getsquire.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/squire-technologies
- Machine-readable JSON: https://characterquilt.com/branding/squire-technologies.json
- Per-page llms.txt: https://characterquilt.com/branding/squire-technologies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #377DF7 |
| Accent | #377DF7 |
| Body Font | Stolzl |
| Heading Font | Bebas Neue |

## Color Palette

- primary: #377DF7
- secondary: #0072E6
- accent: #377DF7
- background: #000000
- textPrimary: #000000
- link: #007FFF

## Typography

- primary: Stolzl — https://fonts.google.com/specimen/Stolzl
- heading: Bebas Neue — https://fonts.google.com/specimen/Bebas+Neue

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/66701fdef1cc6ad18191543c/6675aac08472aeb938aa370b_Group%201000002371.png
- Social card (og:image): https://cdn.prod.website-files.com/66701fdef1cc6ad18191543c/682770bd6cae7c4d0034b67a_squire-opengraph.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#333333, borderRadius=4px, shadow=none
- buttonPrimary: background=#377DF7, textColor=#FFFFFF, borderRadius=1000px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=1000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: barbershop owners and managers

## Squire Technologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Culture Barbershop on SQUIRE**
  - Image: https://images-prod-1.getsquire.com/627f3dec-7224-4676-b5b8-78cb78f74d31_dsc08376.jpeg
  - Source: https://getsquire.com/discover/barbershop/the-culture-barbershop-ogden
- **SQUIRE | Barbershop Business Management Resources**
  - Image: https://cdn.prod.website-files.com/66708710e8fca021d73c8315/695d5a8ecb12b4e1a3d74a5f_Blog-Hero-YearInReview.png
  - Source: https://getsquire.com/business-edge
- **Essential Habits on SQUIRE**
  - Image: https://images-prod-1.getsquire.com/947ce2cb-0142-4f02-be91-3c39a36b9bf9__dsc2764.jpg
  - Source: https://getsquire.com/discover/barbershop/essential-habits-santa-fe
- **SQUIRE | Barbershop Business Management Resources**
  - Image: https://cdn.prod.website-files.com/66708710e8fca021d73c8315/68a477fe53e9389262610618_SQUIRE%20AI%20-%20Blog%20post%20-%20Pink.png
  - Source: https://getsquire.com/business-edge
- **Joey (apprenti) Sanderson on SQUIRE**
  - Image: https://images-prod-1.getsquire.com/c113fbb2-21a7-49fb-b6fa-8648bca4d38e_img_1933.jpeg
  - Source: https://getsquire.com/discover/barbershop/dillingers-boutique-and-barber-montreal/barber/joey-apprenti-sanderson
- **Jewell Jackson on SQUIRE**
  - Image: https://images-prod-1.getsquire.com/364f801a-c7da-40ac-a82c-62789491a697_dam06880.jpg
  - Source: https://getsquire.com/discover/barbershop/the-bevel-troost-ave-kansas-city-1/barber/jewell-jackson

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Stolzl",
      "role": "body"
    },
    {
      "family": "Bebas Neue",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#377DF7",
    "secondary": "#0072E6",
    "accent": "#377DF7",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#007FFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Stolzl",
      "heading": "Bebas Neue"
    },
    "fontStacks": {
      "heading": [
        "Bebas Neue",
        "sans-serif"
      ],
      "body": [
        "Stolzl",
        "sans-serif"
      ],
      "paragraph": [
        "Stolzl",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "96px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#333333",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#377DF7",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/66701fdef1cc6ad18191543c/6675aac08472aeb938aa370b_Group%201000002371.png",
    "ogImage": "https://cdn.prod.website-files.com/66701fdef1cc6ad18191543c/682770bd6cae7c4d0034b67a_squire-opengraph.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. All visible options were hero-sized images not fitting typical logo characteristics.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GET STARTED TODAY",
      "reasoning": "Button #0 'GET STARTED TODAY' is the primary CTA due to its vibrant brand color (#377DF7) and strong action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "EXPLORE OPERATOR",
      "reasoning": "Button #4 'EXPLORE OPERATOR' is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a less prominent action compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "barbershop owners and managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All visible options were hero-sized images not fitting typical logo characteristics.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```