# SRE.ai Brand Identity

A complete profile of **SRE.ai**'s visual system — colors, typography, components, and personality — extracted from https://sre.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sre-ai
- Machine-readable JSON: https://characterquilt.com/branding/sre-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/sre-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF73FF |
| Accent | #FF73FF |
| Body Font | Basel Grotesk Book |
| Heading Font | Basel Grotesk Book |

## Color Palette

- primary: #FF73FF
- secondary: #59FF75
- accent: #FF73FF
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Basel Grotesk Book — https://fonts.google.com/specimen/Basel+Grotesk+Book
- heading: Basel Grotesk Book — https://fonts.google.com/specimen/Basel+Grotesk+Book

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2256%22%20height%3D%2214%22%20viewBox%3D%220%200%2056%2014%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20style%3D%22mix-blend-mode%3A%20multiply%3B%20fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M5.43386%2013.0593C2.6738%2013.0593%200.36657%2011.8086%200%209.15639H2.45817C2.84631%2010.6011%203.94601%2011.1833%205.43386%2011.1833C6.81388%2011.1833%207.95672%2010.6011%207.95672%209.47984C7.95672%208.31544%206.74919%208.07825%205.80043%207.99199L3.79507%207.81949C1.85441%207.64699%200.388133%206.65509%200.388133%204.71443C0.388133%202.53657%202.28567%200.940918%205.19666%200.940918C7.87047%200.940918%209.91894%202.27782%2010.1561%204.62818H7.78421C7.54702%203.50691%206.6845%202.79533%205.1751%202.79533C3.75195%202.79533%202.84631%203.46378%202.84631%204.43411C2.84631%205.29663%203.57945%205.64163%204.83009%205.74945L6.72763%205.92195C8.68986%206.09446%2010.3933%206.91385%2010.3933%209.19952C10.3933%2011.7439%208.23704%2013.0593%205.43386%2013.0593ZM12.1184%2012.8437V1.15655H14.4903V2.88158C15.2234%201.73875%2016.3663%201.09186%2017.9188%201.09186C18.1344%201.09186%2018.3285%201.11342%2018.501%201.13498V3.31284H17.8325C15.5684%203.31284%2014.555%204.26161%2014.555%206.78447V12.8437H12.1184ZM18.846%207.02166C18.846%203.44222%2021.3042%200.940918%2024.668%200.940918C28.3768%200.940918%2030.5762%203.83035%2030.1018%207.71168H21.3257C21.5198%209.78172%2022.8567%2011.0971%2024.6895%2011.0971C26.0264%2011.0971%2026.9752%2010.4717%2027.4927%209.54452H29.9725C29.2393%2011.6146%2027.3202%2013.0593%2024.7327%2013.0593C21.2826%2013.0593%2018.846%2010.558%2018.846%207.02166ZM21.3689%205.85726H27.7946C27.579%204.08911%2026.5224%202.88158%2024.6464%202.88158C22.8351%202.88158%2021.6276%204.13223%2021.3689%205.85726Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M36.6857%206.69822C36.7959%207.70146%2037.5881%208.4936%2038.5913%208.60384V10.8302C37.5881%2010.9405%2036.7959%2011.7326%2036.6857%2012.7358H34.4593C34.3491%2011.7326%2033.5569%2010.9405%2032.5537%2010.8302V8.60384C33.5569%208.4936%2034.3491%207.70146%2034.4593%206.69822H36.6857Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M34.5162%208.66066H36.6294V10.7738H34.5162V8.66066Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M45.2832%2013.0593C42.7172%2013.0593%2041.0138%2011.6146%2041.0138%209.35046C41.0138%207.38823%2042.3075%206.31009%2044.8735%206.0082L47.3101%205.72789C47.957%205.6632%2048.4745%205.59851%2048.9058%205.46913V5.10256C48.9058%203.7441%2047.9139%202.86002%2046.3182%202.86002C44.6795%202.86002%2043.8385%203.76566%2043.6876%204.6713H41.3157C41.596%202.4072%2043.5151%200.940918%2046.3614%200.940918C49.4233%200.940918%2051.3424%202.51501%2051.3424%205.16725V10.2345C51.3424%2011.0755%2051.4502%2012.0889%2051.5365%2012.8437H49.2292L49.0999%2011.0971C48.3452%2012.3693%2047.0083%2013.0593%2045.2832%2013.0593ZM43.4719%209.41515C43.4719%2010.4717%2044.3776%2011.1833%2045.8223%2011.1833C47.5905%2011.1833%2048.9058%209.97578%2048.9058%208.09981V6.91385C48.4745%207.12948%2047.9355%207.28042%2047.2886%207.40979L45.3048%207.79793C44.011%208.05668%2043.4719%208.53107%2043.4719%209.41515ZM53.5634%2012.8437V1.15655H56V12.8437H53.5634Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/685c646acccf79d50578ca46/689e3cf0473cbc3f2a04caa9_SREai_favicon.png

## UI Components

- buttonPrimary: background=#FF73FF, textColor=#000000, borderColor=#FF73FF, borderRadius=50px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## SRE.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Implement the Principle of Least Privilege in Your Salesforce Org**
  - Image: https://cdn.prod.website-files.com/68716a56aed8c2d5d522f6d0/68a4f7d99bafdfd2f66d6c3c_edraj23824.jpg
  - Source: https://www.sre.ai/post/how-to-implement-the-principle-of-least-privilege-in-your-salesforce-org
- **Posts**
  - Image: https://cdn.prod.website-files.com/685c646acccf79d50578ca46/68a10616e6c84c2596680205_protect_onColor_transparent_thumbnail.webp
  - Source: https://www.sre.ai/blog
- **Rollback vs. Backup: What's the Difference and When Do You Need Each?**
  - Image: https://cdn.prod.website-files.com/68716a56aed8c2d5d522f6d0/68a10f5fdc8847e9aa323b09_LimeR4.png
  - Source: https://www.sre.ai/post/rollback-vs-backup-whats-the-difference-and-when-do-you-need-each
- **Posts**
  - Image: https://cdn.prod.website-files.com/68716a56aed8c2d5d522f6d0/68a2856ee7e8b51466e11d30_Void1.png
  - Source: https://www.sre.ai/blog
- **Building a DevOps Culture That Prevents Burnout**
  - Image: https://cdn.prod.website-files.com/68716a56aed8c2d5d522f6d0/68a1181999f8b93b6fea3d87_ApricotR5.png
  - Source: https://www.sre.ai/post/building-a-devops-culture-that-prevents-burnout
- **Understanding Salesforce Deployment Tools: Change Sets vs. CLI vs. DevOps  Center**
  - Image: https://cdn.prod.website-files.com/68716a56aed8c2d5d522f6d0/68a128137d91a92098a515ff_BlueR4.png
  - Source: https://www.sre.ai/post/understanding-salesforce-deployment-tools-change-sets-vs-cli-vs-devops-center

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Basel Grotesk Book",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF73FF",
    "secondary": "#59FF75",
    "accent": "#FF73FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Basel Grotesk Book",
      "heading": "Basel Grotesk Book"
    },
    "fontStacks": {
      "heading": [
        "Basel Grotesk Book",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Basel Grotesk Book",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Basel Grotesk Book",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF73FF",
      "textColor": "#000000",
      "borderColor": "#FF73FF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2256%22%20height%3D%2214%22%20viewBox%3D%220%200%2056%2014%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20style%3D%22mix-blend-mode%3A%20multiply%3B%20fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M5.43386%2013.0593C2.6738%2013.0593%200.36657%2011.8086%200%209.15639H2.45817C2.84631%2010.6011%203.94601%2011.1833%205.43386%2011.1833C6.81388%2011.1833%207.95672%2010.6011%207.95672%209.47984C7.95672%208.31544%206.74919%208.07825%205.80043%207.99199L3.79507%207.81949C1.85441%207.64699%200.388133%206.65509%200.388133%204.71443C0.388133%202.53657%202.28567%200.940918%205.19666%200.940918C7.87047%200.940918%209.91894%202.27782%2010.1561%204.62818H7.78421C7.54702%203.50691%206.6845%202.79533%205.1751%202.79533C3.75195%202.79533%202.84631%203.46378%202.84631%204.43411C2.84631%205.29663%203.57945%205.64163%204.83009%205.74945L6.72763%205.92195C8.68986%206.09446%2010.3933%206.91385%2010.3933%209.19952C10.3933%2011.7439%208.23704%2013.0593%205.43386%2013.0593ZM12.1184%2012.8437V1.15655H14.4903V2.88158C15.2234%201.73875%2016.3663%201.09186%2017.9188%201.09186C18.1344%201.09186%2018.3285%201.11342%2018.501%201.13498V3.31284H17.8325C15.5684%203.31284%2014.555%204.26161%2014.555%206.78447V12.8437H12.1184ZM18.846%207.02166C18.846%203.44222%2021.3042%200.940918%2024.668%200.940918C28.3768%200.940918%2030.5762%203.83035%2030.1018%207.71168H21.3257C21.5198%209.78172%2022.8567%2011.0971%2024.6895%2011.0971C26.0264%2011.0971%2026.9752%2010.4717%2027.4927%209.54452H29.9725C29.2393%2011.6146%2027.3202%2013.0593%2024.7327%2013.0593C21.2826%2013.0593%2018.846%2010.558%2018.846%207.02166ZM21.3689%205.85726H27.7946C27.579%204.08911%2026.5224%202.88158%2024.6464%202.88158C22.8351%202.88158%2021.6276%204.13223%2021.3689%205.85726Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M36.6857%206.69822C36.7959%207.70146%2037.5881%208.4936%2038.5913%208.60384V10.8302C37.5881%2010.9405%2036.7959%2011.7326%2036.6857%2012.7358H34.4593C34.3491%2011.7326%2033.5569%2010.9405%2032.5537%2010.8302V8.60384C33.5569%208.4936%2034.3491%207.70146%2034.4593%206.69822H36.6857Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M34.5162%208.66066H36.6294V10.7738H34.5162V8.66066Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M45.2832%2013.0593C42.7172%2013.0593%2041.0138%2011.6146%2041.0138%209.35046C41.0138%207.38823%2042.3075%206.31009%2044.8735%206.0082L47.3101%205.72789C47.957%205.6632%2048.4745%205.59851%2048.9058%205.46913V5.10256C48.9058%203.7441%2047.9139%202.86002%2046.3182%202.86002C44.6795%202.86002%2043.8385%203.76566%2043.6876%204.6713H41.3157C41.596%202.4072%2043.5151%200.940918%2046.3614%200.940918C49.4233%200.940918%2051.3424%202.51501%2051.3424%205.16725V10.2345C51.3424%2011.0755%2051.4502%2012.0889%2051.5365%2012.8437H49.2292L49.0999%2011.0971C48.3452%2012.3693%2047.0083%2013.0593%2045.2832%2013.0593ZM43.4719%209.41515C43.4719%2010.4717%2044.3776%2011.1833%2045.8223%2011.1833C47.5905%2011.1833%2048.9058%209.97578%2048.9058%208.09981V6.91385C48.4745%207.12948%2047.9355%207.28042%2047.2886%207.40979L45.3048%207.79793C44.011%208.05668%2043.4719%208.53107%2043.4719%209.41515ZM53.5634%2012.8437V1.15655H56V12.8437H53.5634Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/685c646acccf79d50578ca46/689e3cf0473cbc3f2a04caa9_SREai_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #3 has a vibrant brand color background (#FF73FF) and action-oriented text ('Learn More'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Schedule a Deep Dive",
      "reasoning": "Button #2 has a different background color (#000000) and action-oriented text ('Schedule a Deep Dive'), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```