# Stable Brand Identity

A complete profile of **Stable**'s visual system — colors, typography, components, and personality — extracted from https://useStable.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stable
- Machine-readable JSON: https://characterquilt.com/branding/stable.json
- Per-page llms.txt: https://characterquilt.com/branding/stable/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3D67D3 |
| Accent | #3D67D3 |
| Body Font | Soehne |
| Heading Font | Soehne |

## Color Palette

- primary: #3D67D3
- secondary: #232136
- accent: #3D67D3
- background: #FFFFFF
- textPrimary: #312D4E
- link: #312D4E

## Typography

- primary: Soehne — https://fonts.google.com/specimen/Soehne
- heading: Soehne — https://fonts.google.com/specimen/Soehne

## Visual Assets

- Logo: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6841f77e21556ff4d05c501d_stable-logo-main-nav.svg
- Favicon: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6849bd8f65522cd49e95940b_stable-favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/68421f41b81c9f7a6482a768_stable-open-graph-share.png

## UI Components

- buttonPrimary: background=#3D67D3, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FDFAF7, textColor=#292724, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Stable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **HIPAA-compliant mail scanning services for health insurance providers**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d8e/683724b855d7326ae4ae7744_Mail%20Scanning%20Service%20For%20Health%20Insurance.webp
  - Source: https://www.usestable.com/blog/mail-scanning-service-for-health-insurance
- **From snail mail to scale — A beginner's guide to digital transformation for  modern businesses**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d8e/686bf8ae0c3b4cf68cd21066_blog-post-snail-mail-guide.webp
  - Source: https://www.usestable.com/blog/digital-transformation-guide-for-beginners
- **Why your construction LLC needs a virtual address**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d8e/683724b855d7326ae4ae76e3_virtual%20addressfor%20construction.webp
  - Source: https://www.usestable.com/blog/virtual-address-for-construction
- **Blog | Stable**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d8e/69d593f08e3e7b4e143be6d3_digital-mail-management-automation-business.webp
  - Source: https://www.usestable.com/blog
- **Top digital mailbox services for businesses to check out**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d8e/689d4804e59ecfbf7b202aa4_Top%20digital%20mailbox%20services%20for%20businesses%20to%20check%20out.webp
  - Source: https://www.usestable.com/blog/best-digital-mailbox-service
- **Blog | Stable**
  - Image: https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/69976fc5916acf2ea0f038fa_hidden-costs-report-thumb.webp
  - Source: https://www.usestable.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3D67D3",
    "secondary": "#232136",
    "accent": "#3D67D3",
    "background": "#FFFFFF",
    "textPrimary": "#312D4E",
    "link": "#312D4E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Soehne",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3D67D3",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FDFAF7",
      "textColor": "#292724",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6841f77e21556ff4d05c501d_stable-logo-main-nav.svg",
    "favicon": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6849bd8f65522cd49e95940b_stable-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/68421f41b81c9f7a6482a768_stable-open-graph-share.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stable'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its vibrant blue color (#3D67D3), which matches the brand's primary color, and its action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 2,
      "text": "Read article",
      "reasoning": "Button #6 with text 'Read article' is selected as the secondary CTA because it has a different background color (#FDFAF7) and serves a supportive role with less urgency."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stable'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```