# Stamp Brand Identity

A complete profile of **Stamp**'s visual system — colors, typography, components, and personality — extracted from https://www.stampmail.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stamp
- Machine-readable JSON: https://characterquilt.com/branding/stamp.json
- Per-page llms.txt: https://characterquilt.com/branding/stamp/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #001229 |
| Accent | #0145F2 |
| Body Font | Suisse |
| Heading Font | Suisse |

## Color Palette

- primary: #001229
- secondary: #4D5969
- accent: #0145F2
- background: #FFFFFF
- textPrimary: #0145F2
- link: #0145F2

## Typography

- primary: Suisse — https://fonts.google.com/specimen/Suisse
- heading: Suisse — https://fonts.google.com/specimen/Suisse

## Visual Assets

- Logo: https://www.stampmail.ai/_next/static/media/stamp-full-950.8388102a.svg
- Favicon: https://www.stampmail.ai/icon.ico?7316892dfd296030

## UI Components

- buttonPrimary: background=#0145F2, textColor=#09090B, borderColor=#E4E4E7, borderRadius=12px, shadow=none
- buttonSecondary: background=#001229, textColor=#09090B, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity tools

## Stamp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Finbox.3ca53269.png&w=2048&q=75
  - Source: https://www.stampmail.ai/pricing
- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2Ffeatures%2Flabel_actions.png&w=1920&q=75
  - Source: https://www.stampmail.ai/features
- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fmobile.89cc60af.png&w=2048&q=75
  - Source: https://www.stampmail.ai/
- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2Ffeatures%2Fauto_replies.png&w=1920&q=75
  - Source: https://www.stampmail.ai/features
- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2Ffeatures%2Fagent_web_search.png&w=1920&q=75
  - Source: https://www.stampmail.ai/features
- **Stamp: AI Secretary for Email and Calendar**
  - Image: https://www.stampmail.ai/_next/image?url=%2Ffeatures%2Fmemories.png&w=1920&q=75
  - Source: https://www.stampmail.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#001229",
    "secondary": "#4D5969",
    "accent": "#0145F2",
    "background": "#FFFFFF",
    "textPrimary": "#0145F2",
    "link": "#0145F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse",
      "heading": "Suisse"
    },
    "fontStacks": {
      "heading": [
        "Suisse"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Suisse"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0145F2",
      "textColor": "#09090B",
      "borderColor": "#E4E4E7",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#001229",
      "textColor": "#09090B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.stampmail.ai/_next/static/media/stamp-full-950.8388102a.svg",
    "favicon": "https://www.stampmail.ai/icon.ico?7316892dfd296030",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Stamp, the AI Secretary that handles your email and calendar for you."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Stamp'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started Today",
      "reasoning": "Button #0 with text 'Get Started Today' uses the vibrant brand color #0145F2, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 2,
      "text": "Play",
      "reasoning": "Button #2 with text 'Play' uses a different background color #001229, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking productivity tools"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Stamp'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```