# Star Brand Identity A complete profile of **Star**'s visual system — colors, typography, components, and personality — extracted from https://buildwithstar.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/star - Machine-readable JSON: https://characterquilt.com/branding/star.json - Per-page llms.txt: https://characterquilt.com/branding/star/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B5461 | | Accent | #155DFC | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #4B5461 - secondary: #BFD9FF - accent: #155DFC - background: #FFFFFF - textPrimary: #1E2939 - link: #1E2939 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20class%3D%22w-6%20h-6%20text-current%20transition-transform%20duration-300%22%20fill%3D%22currentColor%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12%2C1L9%2C9L1%2C12L9%2C15L12%2C23L15%2C15L23%2C12L15%2C9L12%2C1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Social card (og:image): https://buildwithstar.com/socialpreview.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - buttonPrimary: background=#155DFC, textColor=#FFFFFF, borderRadius=10px, shadow=none - buttonSecondary: background=#364153, textColor=#99A1AF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px ## Brand Personality Tone: modern · Energy: high · Audience: gamers and developers ## Star Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Claude vs ChatGPT for Making Games (2025 Comparison) - Star** - Image: https://buildwithstar.com/blog/claude-artifact-example.png - Source: https://buildwithstar.com/blog/claude-vs-chatgpt-games - **Blog - Star** - Image: https://buildwithstar.com/blog/ai-sprite-animations-hero.png - Source: https://buildwithstar.com/blog - **Claude vs ChatGPT for Making Games (2025 Comparison) - Star** - Image: https://buildwithstar.com/blog/chatgpt-canvas-preview-example.png - Source: https://buildwithstar.com/blog/claude-vs-chatgpt-games - **Star for Indie Devs - Prototype, Publish, Monetize** - Image: https://buildwithstar.com/_next/image?url=https%3A%2F%2Fvtelpopqybfytrgzkomj.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fscreenshots%2Fcustom%2F0dd53762-2fbe-40c6-a390-3718c0a8e182%2Fe608b895-b58b-4471-9024-c63fd2cfd799%2Fc1c2f946-0787-480e-8567-4ad5ce83f77b.png&w=3840&q=75 - Source: https://buildwithstar.com/for-indie-devs - **Star - Free AI Game Generator | Make Games in 30 Seconds** - Image: https://buildwithstar.com/_next/image?url=https%3A%2F%2Fvtelpopqybfytrgzkomj.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fscreenshots%2Fcustom%2F0dd53762-2fbe-40c6-a390-3718c0a8e182%2Fa5cb0689-c7a3-49e0-a36f-813da7db631e%2Fac3455d7-fe1b-41d1-824c-f2278ed53089.png&w=3840&q=75 - Source: https://buildwithstar.com/ai-game-generator - **Host Your Game - Star** - Image: https://buildwithstar.com/og/host.png - Source: https://buildwithstar.com/host ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Arial", "count": 83 }, { "family": "Helvetica", "count": 83 }, { "family": "sans-serif", "count": 83 } ], "colors": { "primary": "#4B5461", "secondary": "#BFD9FF", "accent": "#155DFC", "background": "#FFFFFF", "textPrimary": "#1E2939", "link": "#1E2939" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "body": [ "Arial", "Helvetica", "sans-serif" ], "heading": [ "Arial", "Helvetica", "sans-serif" ], "paragraph": [ "Arial", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "30px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonPrimary": { "background": "#155DFC", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#364153", "textColor": "#99A1AF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20class%3D%22w-6%20h-6%20text-current%20transition-transform%20duration-300%22%20fill%3D%22currentColor%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12%2C1L9%2C9L1%2C12L9%2C15L12%2C23L15%2C15L23%2C12L15%2C9L12%2C1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": null, "ogImage": "https://buildwithstar.com/socialpreview.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Star'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Browse All Games →", "reasoning": "Button #0 has a vibrant blue background (#155DFC) and action-oriented text ('Browse All Games →'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Create Game", "reasoning": "Button #1 has a neutral background (#364153) and less prominent text ('Create Game'), making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "gamers and developers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Star'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```