# Starcloud Brand Identity

A complete profile of **Starcloud**'s visual system — colors, typography, components, and personality — extracted from https://www.starcloud.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/starcloud
- Machine-readable JSON: https://characterquilt.com/branding/starcloud.json
- Per-page llms.txt: https://characterquilt.com/branding/starcloud/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #0082F3 |
| Body Font | Overused Grotesk |
| Heading Font | Overused Grotesk |

## Color Palette

- primary: #3898EC
- secondary: #1D9BF0
- accent: #0082F3
- background: #000000
- textPrimary: #000000
- link: #0082F3

## Typography

- primary: Overused Grotesk — https://fonts.google.com/specimen/Overused+Grotesk
- heading: Overused Grotesk — https://fonts.google.com/specimen/Overused+Grotesk

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/67b3571a4ed34c5c6f0bcb6d_logo_star_cloud.png
- Favicon: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/66ccbe21b498caf8eb0e1b3b_Favicon%2032%20x%2033.png
- Social card (og:image): https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/67bdc21df1377e1ed8d41f6f_Web%20cover.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: technology enthusiasts and businesses interested in AI and data solutions

## Starcloud Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Data Centers in Space | Starcloud – The Future of AI**
  - Image: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba7ac/66dfd9542c39ed801597d587_img_benefits_1.webp
  - Source: https://www.starcloud.com/
- **Data Centers in Space | Starcloud – The Future of AI**
  - Image: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba7ac/673f325a180ae247d70b1d71_Rapid%20Deployment%20-%20Avoiding%20restrictive%20permitting%20constraints.webp
  - Source: https://www.starcloud.com/
- **Data Centers in Space | Starcloud – The Future of AI**
  - Image: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba7ac/66c3a8a14a10c5a99974d9cc_Ezra%20Feilden.webp
  - Source: https://www.starcloud.com/
- **Data Centers in Space | Starcloud – The Future of AI**
  - Image: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba7ac/66c3a858d72a613213a7f541_Philip%20Johnston.webp
  - Source: https://www.starcloud.com/
- **News & Insights on Space-First AI and Data Centers | Starcloud Blog**
  - Image: https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/67bdc21df1377e1ed8d41f6f_Web%20cover.png
  - Source: https://www.starcloud.com/blog
- **StarCloud - v5 - final**
  - Image: https://i.vimeocdn.com/video/2112364528-b0e73d2421344404db7cd634eec40f8027d5a6ab9807b19bd2a3dc23a30767a2-d?f=webp
  - Source: https://www.starcloud.com/blog/the-birth-of-the-space-internet-starcloud-launches-ai-into-the-vacuum

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Overused Grotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#1D9BF0",
    "accent": "#0082F3",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Overused Grotesk",
      "heading": "Overused Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Overused Grotesk",
        "sans-serif"
      ],
      "body": [
        "Overused Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Overused Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "103.52px",
      "h2": "16px",
      "body": "53.12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/67b3571a4ed34c5c6f0bcb6d_logo_star_cloud.png",
    "favicon": "https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/66ccbe21b498caf8eb0e1b3b_Favicon%2032%20x%2033.png",
    "ogImage": "https://cdn.prod.website-files.com/66c1eabc58c4c392a9fba788/67bdc21df1377e1ed8d41f6f_Web%20cover.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Starcloud'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "The button 'Get in touch' is likely the primary CTA due to its action-oriented text, suggesting direct engagement with the company."
    },
    "secondary": {
      "index": 2,
      "text": "View our White Paper",
      "reasoning": "The button 'View our White Paper' serves as a secondary action, providing additional information rather than direct engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "technology enthusiasts and businesses interested in AI and data solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Starcloud'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```