# StartPlaying.Games Brand Identity

A complete profile of **StartPlaying.Games**'s visual system — colors, typography, components, and personality — extracted from https://startplaying.games/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/startplaying-games
- Machine-readable JSON: https://characterquilt.com/branding/startplaying-games.json
- Per-page llms.txt: https://characterquilt.com/branding/startplaying-games/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #586167 |
| Accent | #0B7DB8 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #586167
- secondary: #0B7DB8
- accent: #0B7DB8
- background: #FCFEFF
- textPrimary: #283137
- link: #283137

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://startplaying.games/assets/logo/logo.svg
- Favicon: https://startplaying.games/favicon-32x32.png
- Social card (og:image): https://startplaying.games/assets/background/social-share.jpg

## UI Components

- buttonPrimary: background=#0B7DB8, textColor=#FCFEFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FCFEFF, textColor=#586167, borderColor=#A3A9AD, borderRadius=8px, shadow=none

## Brand Personality

Tone: playful · Energy: medium · Audience: tabletop gaming enthusiasts

## StartPlaying.Games Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Join Dangerous Designs and Daring Disasters - D&D Beyond / Discord / Roll20  - Dungeons & Dragons 5e | StartPlaying Games**
  - Image: https://startplaying.games/_next/image?url=https%3A%2F%2Fspg-images.s3.us-west-1.amazonaws.com%2F5fb53fb8-899b-4711-a1a4-42ea7e247af0&w=3840&q=75
  - Source: https://startplaying.games/adventure/cmj5o0wma0060kz04ofgoh7ii
- **5 LGBTQIA+ TTRPGs You Need In Your Library | StartPlaying**
  - Image: https://cdn.prod.website-files.com/5ef533ae985e4ec69badc014/60c3abe8a4af5e2be7366541_Blog%20Banner%20Pride%20Listicle.png
  - Source: https://startplaying.games/blog/posts/5-lgbtqia-ttrpgs-you-need-in-your-library
- **Professional Game Master - TChurch72 | StartPlaying**
  - Image: https://spg-images.s3.us-west-1.amazonaws.com/4b4721a8-b7ef-4108-a254-b996be8c4d75
  - Source: https://startplaying.games/gm/tchurch72
- **How to play D&D (and other TTRPGs) on Zoom | StartPlaying**
  - Image: https://cdn.prod.website-files.com/5ef533ae985e4ec69badc014/634e701d7356091a138b227e_Untitled.jpg
  - Source: https://startplaying.games/blog/posts/how-to-play-dnd-ttrpgs-zoom
- **Professional Game Master - Sphinx | StartPlaying**
  - Image: https://spg-images.s3.us-west-1.amazonaws.com/d0ce1101-56c2-43fa-a641-9014f30a9723
  - Source: https://startplaying.games/gm/sphinx
- **Write Them Out by Aram Vartian | StartPlaying**
  - Image: https://cdn.prod.website-files.com/5ef533ae985e4ec69badc014/60d2df454d342108d620832d_Blog%20Banner%20Write%20Them%20Out.png
  - Source: https://startplaying.games/blog/posts/write-them-out

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#586167",
    "secondary": "#0B7DB8",
    "accent": "#0B7DB8",
    "background": "#FCFEFF",
    "textPrimary": "#283137",
    "link": "#283137"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Vollkorn"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0B7DB8",
      "textColor": "#FCFEFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFEFF",
      "textColor": "#586167",
      "borderColor": "#A3A9AD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://startplaying.games/assets/logo/logo.svg",
    "favicon": "https://startplaying.games/favicon-32x32.png",
    "ogImage": "https://startplaying.games/assets/background/social-share.jpg",
    "logoHref": "/",
    "logoAlt": "StartPlaying logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage with alt text matching the brand 'StartPlaying'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign Up",
      "reasoning": "Button #1 ('Sign Up') uses the vibrant brand color #0B7DB8, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 ('Get Started') has a different background color (#FCFEFF) and serves as a secondary action with a less vibrant appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "tabletop gaming enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage with alt text matching the brand 'StartPlaying'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```