# Stewdio Brand Identity

A complete profile of **Stewdio**'s visual system — colors, typography, components, and personality — extracted from https://www.stewdio.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stewdio
- Machine-readable JSON: https://characterquilt.com/branding/stewdio.json
- Per-page llms.txt: https://characterquilt.com/branding/stewdio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #45DAFF |
| Accent | #FF7322 |
| Body Font | OCRA |
| Heading Font | OCRA |

## Color Palette

- primary: #45DAFF
- secondary: #7AFF85
- accent: #FF7322
- background: #FFFFFF
- textPrimary: #FF7322
- link: #FF7322

## Typography

- primary: OCRA — https://fonts.google.com/specimen/OCRA
- heading: OCRA — https://fonts.google.com/specimen/OCRA

## Visual Assets

- Logo: https://www.stewdio.ai/landing-page-v2/logo.svg
- Favicon: https://www.stewdio.ai/favicon.png
- Social card (og:image): /landing-page/share-pic.png

## UI Components

- buttonPrimary: background=#FF7322, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy creatives and businesses looking for fast, high-quality video production.

## Stewdio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/stewdio.png
  - Source: https://www.stewdio.ai/
- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/the-context-company.png
  - Source: https://www.stewdio.ai/
- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/expected-parrot.png
  - Source: https://www.stewdio.ai/
- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/rivet.png
  - Source: https://www.stewdio.ai/
- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/kaigo-health.png
  - Source: https://www.stewdio.ai/
- **Stewdio - Tech-enabled creative agency that creates high-quality videos,  fast.**
  - Image: https://d1z2i7b1tf8jg9.cloudfront.net/thumbnail-images/august.png
  - Source: https://www.stewdio.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "OCRA",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#45DAFF",
    "secondary": "#7AFF85",
    "accent": "#FF7322",
    "background": "#FFFFFF",
    "textPrimary": "#FF7322",
    "link": "#FF7322"
  },
  "typography": {
    "fontFamilies": {
      "primary": "OCRA",
      "heading": "OCRA"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "96px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF7322",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.stewdio.ai/landing-page-v2/logo.svg",
    "favicon": "https://www.stewdio.ai/favicon.png",
    "ogImage": "/landing-page/share-pic.png",
    "logoAlt": "Stewdio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Stewdio'. It is the most prominent logo on the page.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "The 'Contact Us' button is likely the primary CTA due to its action-oriented text and vibrant brand color (#FF7322), which is consistent with the site's accent color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy creatives and businesses looking for fast, high-quality video production."
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Stewdio'. It is the most prominent logo on the page.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```