# Stock Unlock Brand Identity

A complete profile of **Stock Unlock**'s visual system — colors, typography, components, and personality — extracted from https://stockunlock.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stock-unlock
- Machine-readable JSON: https://characterquilt.com/branding/stock-unlock.json
- Per-page llms.txt: https://characterquilt.com/branding/stock-unlock/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E6BE6 |
| Accent | #1E6BE6 |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #1E6BE6
- secondary: #111827
- accent: #1E6BE6
- background: #FFFFFF
- textPrimary: #1C1D22
- link: #1863DC

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://stockunlock.com/images/logo.svg
- Favicon: https://stockunlock.com/images/favicon.png
- Social card (og:image): https://public-static-website-content.s3.us-east-2.amazonaws.com/unferlImage.png

## UI Components

- input: background=#FFFFFF, textColor=#1C1D22, borderColor=#E6ECF0, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#1E6BE6, textColor=#FFFFFF, borderRadius=16px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1E6BE6, borderColor=#1E6BE6, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: investors and financial analysts

## Stock Unlock Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Our Story - How Stock Unlock Started | Stock Unlock**
  - Image: https://stockunlock.com/images/team-bali-hacker-house.jpg
  - Source: https://stockunlock.com/our-story.html
- **Stock Unlock Subscription**
  - Image: https://public-static-website-content.s3.us-east-2.amazonaws.com/unferlImage.png
  - Source: https://stockunlock.com/pricing
- **7 Best Qualtrim Alternatives for Stock Analysis (2026)**
  - Image: https://stockunlock.com/images/qualtrim-alternatives/stock-unlock-hero.png
  - Source: https://stockunlock.com/qualtrim-alternatives.html
- **Lessons from Guy Spier's Final Letter**
  - Image: https://userimg-assets.customeriomail.com/images/client-env-115594/1771010382282_VTI_01KHC73Q5QESMH1YY12KK09P4D.png
  - Source: https://stockunlock.com/contentInApp/newsletter/newsletter-29526998-2026-2-21-e1beaf5ca496b7382346fb007dd02ee3
- **6 Best Snowball Analytics Alternatives for Investors (2026)**
  - Image: https://stockunlock.com/images/snowball-analytics-alternatives/pinklion-hero.png
  - Source: https://stockunlock.com/snowball-analytics-alternatives.html
- **AEM.TO P/FCF 23.2 | Overview | Stock Unlock**
  - Image: https://public-static-website-content.s3.us-east-2.amazonaws.com/logoPrimary.png
  - Source: https://stockunlock.com/stockDetails/AEM.TO/general

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1E6BE6",
    "secondary": "#111827",
    "accent": "#1E6BE6",
    "background": "#FFFFFF",
    "textPrimary": "#1C1D22",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C1D22",
      "borderColor": "#E6ECF0",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#1E6BE6",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E6BE6",
      "borderColor": "#1E6BE6",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://stockunlock.com/images/logo.svg",
    "favicon": "https://stockunlock.com/images/favicon.png",
    "ogImage": "https://public-static-website-content.s3.us-east-2.amazonaws.com/unferlImage.png",
    "logoHref": "https://stockunlock.com/",
    "logoAlt": "Stock Unlock"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stock Unlock'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started for Free",
      "reasoning": "Button #0, 'Get Started for Free', uses the vibrant brand color #1E6BE6 and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 29,
      "text": "Learn More",
      "reasoning": "Button #4, 'Learn More', has a different background color (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and financial analysts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stock Unlock'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```