# Stoke Brand Identity A complete profile of **Stoke**'s visual system — colors, typography, components, and personality — extracted from https://www.stokespace.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/stoke - Machine-readable JSON: https://characterquilt.com/branding/stoke.json - Per-page llms.txt: https://characterquilt.com/branding/stoke/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2CABE2 | | Accent | #007AFF | | Body Font | Inter Regular | | Heading Font | Inter Extra Bold | ## Color Palette - primary: #2CABE2 - secondary: #DC3232 - accent: #007AFF - background: #000000 - textPrimary: #000000 - link: #007AFF ## Typography - primary: Inter Regular — https://fonts.google.com/specimen/Inter+Regular - heading: Inter Extra Bold — https://fonts.google.com/specimen/Inter+Extra+Bold ## Visual Assets - Logo: 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- Favicon: https://www.stokespace.com/wp-content/themes/stoke-space/public/favicons/apple-touch-icon.png - Social card (og:image): https://www.stokespace.com/wp-content/uploads/2022/12/social-bg-1200x675.jpg ## UI Components - input: background=#FFFFFF, textColor=#131313, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#FFFFFF, textColor=#131313, borderRadius=0px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech enthusiasts and aerospace industry professionals ## Stoke Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Stoke Space selected for the U.S. Space Force's $5.6B NSSL program | Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/uploads/2025/03/nssl_blog_nova.jpg - Source: https://www.stokespace.com/stoke-space-selected-for-the-u-s-space-forces-5-6b-nssl-program/ - **Press Releases Archives | Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/uploads/2026/02/image-3.png - Source: https://www.stokespace.com/category/press-releases/ - **Erik Kuna, Author at Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/themes/stoke-space/public/images/news-page.jpg - Source: https://www.stokespace.com/author/ekunastokespace-com/ - **Pacific Northwest | Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/uploads/2024/05/HQ2_2024_newyear-scaled.jpg - Source: https://www.stokespace.com/pacific-northwest/ - **Stoke in the News Archives | Page 2 of 4 | Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/uploads/2023/05/stoke_space_landing.png - Source: https://www.stokespace.com/category/stoke-in-the-news/page/2/ - **The future of spaceflight, and why we built Stoke | Stoke Space / 100% reusable rockets / USA** - Image: https://www.stokespace.com/wp-content/uploads/2025/06/Figure-2.png - Source: https://www.stokespace.com/the-future-of-spaceflight-and-why-we-built-stoke/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter Regular", "role": "body" }, { "family": "Inter Extra Bold", "role": "heading" }, { "family": "Inter Bold", "role": "heading" }, { "family": "Druk Wide Bold", "role": "display" } ], "colors": { "primary": "#2CABE2", "secondary": "#DC3232", "accent": "#007AFF", "background": "#000000", "textPrimary": "#000000", "link": "#007AFF" }, "typography": { "fontFamilies": { "primary": "Inter Regular", "heading": "Inter Extra Bold" }, "fontStacks": { "heading": [ "Druk Wide Bold", "Helvetica", "Arial", "serif" ], "body": [ "Inter Regular", "Helvetica", "Arial", "serif" ], "paragraph": [ "Inter Regular", "Helvetica", "Arial", "serif" ] }, "fontSizes": { "h1": "62px", "h2": "32px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#131313", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#131313", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.stokespace.com/wp-content/themes/stoke-space/public/favicons/apple-touch-icon.png", "ogImage": "https://www.stokespace.com/wp-content/uploads/2022/12/social-bg-1200x675.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is a visible, medium-sized logo in the header, linking to the homepage, which aligns with the brand 'Stoke Space'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Watch the video", "reasoning": "Button #0 ('Watch the video') is likely the primary CTA due to its prominent placement and action-oriented text. It stands out with a white background against a dark theme, drawing attention." }, "secondary": { "index": 2, "text": "Stage 1 engineReentry heat shieldReusable upper stageStage 2 engine", "reasoning": "Button #2 ('Stage 1 engineReentry heat shieldReusable upper stageStage 2 engine') is selected as secondary due to its distinct dark background and informative nature, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech enthusiasts and aerospace industry professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is a visible, medium-sized logo in the header, linking to the homepage, which aligns with the brand 'Stoke Space'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```