# Storyworth Brand Identity A complete profile of **Storyworth**'s visual system — colors, typography, components, and personality — extracted from https://www.storyworth.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/storyworth - Machine-readable JSON: https://characterquilt.com/branding/storyworth.json - Per-page llms.txt: https://characterquilt.com/branding/storyworth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #C44D0E | | Accent | #C44D0E | | Body Font | Gt America | | Heading Font | Gt Super Text | ## Color Palette - primary: #C44D0E - secondary: #12473A - accent: #C44D0E - background: #FFFFFF - textPrimary: #042A21 - link: #042A21 ## Typography - primary: Gt America — https://fonts.google.com/specimen/Gt+America - heading: Gt Super Text — https://fonts.google.com/specimen/Gt+Super+Text ## Visual Assets - Logo: https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/6827646d6d899387496a7e37_logo-storyworth-dark.svg - Favicon: https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/6164b95d84bfbe71e4d23cb9_storyworth-favicon-32.png - Social card (og:image): https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/61957a7123c75c270fea2676_open_graph_image-min.png ## UI Components - input: background=#FFFFFF, textColor=#12473A, borderColor=#CCCCCC, borderRadius=0px, shadow=none - buttonPrimary: background=#C44D0E, textColor=#FFFFFF, borderRadius=10000px, shadow=none - buttonSecondary: background=#DEE4EA, textColor=#25596F, borderColor=#25596F, borderRadius=10000px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: families and individuals interested in preserving personal stories ## Storyworth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How did traveling 6,000 miles bring you home? – The Storyworth Podcast** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/679813fe63ce0a2e25c6fa7b_ep%2048%20square.JPEG - Source: https://welcome.storyworth.com/podcast/how-did-traveling-6-000-miles-bring-you-home - **Important Life Events Guide (January 2026)** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/69604c7ef550aac370546e7f_book%20and%20coffee%20for%20blog.jpg - Source: https://welcome.storyworth.com/blog/important-life-events-examples - **Personal Timeline Templates & Examples January 2026** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/6979e8a56f3a313bb00d33db_6gZucZpeq2p7WSlcApTU_.jpeg - Source: https://welcome.storyworth.com/blog/personal-timeline-templates-examples - **Best Family Story Sharing Platforms November 2025** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/69336d681121ff7983839adc_blog%20real%20time%20family%20story%20sharing.jpg - Source: https://welcome.storyworth.com/blog/best-real-time-family-story-sharing-platforms - **Storyworth Podcast | Listen to Our Podcast Featuring Family Stories** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/69b4a403ebf4516da7fecc4a_ep%2061%20sq%20for%20site.JPEG - Source: https://welcome.storyworth.com/podcast - **Best Family Story Sharing Platforms November 2025** - Image: https://cdn.prod.website-files.com/615f0d36e3e97b470b88fa0e/6928347b334eca67f9ad36b2_J1FyZOIgM0XCNAb2caqUt.png - Source: https://welcome.storyworth.com/blog/best-real-time-family-story-sharing-platforms ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gt America", "role": "body" }, { "family": "Gt Super Text", "role": "heading" }, { "family": "Gt Super Display", "role": "display" } ], "colors": { "primary": "#C44D0E", "secondary": "#12473A", "accent": "#C44D0E", "background": "#FFFFFF", "textPrimary": "#042A21", "link": "#042A21" }, "typography": { "fontFamilies": { "primary": "Gt America", "heading": "Gt Super Text" }, "fontStacks": { "heading": [ "Gt Super Display", "Georgia", "sans-serif" ], "body": [ "Gt Super Text", "Arial", "sans-serif" ], "paragraph": [ "Gt America", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#12473A", "borderColor": "#CCCCCC", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#C44D0E", "textColor": "#FFFFFF", "borderRadius": "10000px", "borderRadiusCorners": { "topLeft": "10000px", "topRight": "10000px", "bottomRight": "10000px", "bottomLeft": "10000px" }, "shadow": "none" }, "buttonSecondary": { "background": "#DEE4EA", "textColor": "#25596F", "borderColor": "#25596F", "borderRadius": "10000px", "borderRadiusCorners": { "topLeft": "10000px", "topRight": "10000px", "bottomRight": "10000px", "bottomLeft": "10000px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/6827646d6d899387496a7e37_logo-storyworth-dark.svg", "favicon": "https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/6164b95d84bfbe71e4d23cb9_storyworth-favicon-32.png", "ogImage": "https://cdn.prod.website-files.com/615c0fadc8e1d78fcc34e6f0/61957a7123c75c270fea2676_open_graph_image-min.png", "logoHref": "/?r=0" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Storyworth', and links to the homepage.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "BUY NOW — STARTING AT $59", "reasoning": "Button #0 is the primary CTA due to its vibrant brand color (#C44D0E), prominent placement, and action-oriented text 'BUY NOW — STARTING AT $59'." }, "secondary": { "index": 7, "text": "give her storyworth →", "reasoning": "Button #7 is selected as the secondary CTA because it has a different background color (#DEE4EA) and offers a complementary action 'give her storyworth →'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "families and individuals interested in preserving personal stories" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Storyworth', and links to the homepage.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```