# stratify Brand Identity

A complete profile of **stratify**'s visual system — colors, typography, components, and personality — extracted from https://www.trystratify.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stratify
- Machine-readable JSON: https://characterquilt.com/branding/stratify.json
- Per-page llms.txt: https://characterquilt.com/branding/stratify/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #1E3A8A |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #111827
- secondary: #4B5563
- accent: #1E3A8A
- background: #FFFFFF
- textPrimary: #1E3A8A
- link: #1E3A8A

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://www.trystratify.com/_next/image?url=%2Fstratify-black-on-white.png&w=384&q=75

## UI Components

- buttonPrimary: background=#1E3A8A, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1E3A8A, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## stratify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Flots-of-people.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/user-recruitment
- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Finsights.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/user-recruitment
- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Ffast.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/user-recruitment
- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Fux-research.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/
- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Fproduct.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/
- **Stratify AI | The AI-Powered User Research Platform**
  - Image: https://www.trystratify.com/_next/image?url=%2Fmarketing.jpg&w=3840&q=75
  - Source: https://www.trystratify.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4B5563",
    "accent": "#1E3A8A",
    "background": "#FFFFFF",
    "textPrimary": "#1E3A8A",
    "link": "#1E3A8A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope"
      ],
      "body": [
        "Manrope"
      ],
      "paragraph": [
        "Manrope"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1E3A8A",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E3A8A",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.trystratify.com/_next/image?url=%2Fstratify-black-on-white.png&w=384&q=75",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Stratify"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stratify'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #1E3A8A, which is consistent with the site's accent color, and has action-oriented text 'Request Demo'."
    },
    "secondary": {
      "index": 4,
      "text": "Request Demo",
      "reasoning": "Button #4 is selected as secondary because it has a different background color (#FFFFFF) and supports the primary action with the same text 'Request Demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stratify'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```