# Streamable Brand Identity

A complete profile of **Streamable**'s visual system — colors, typography, components, and personality — extracted from https://streamable.run. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/streamable
- Machine-readable JSON: https://characterquilt.com/branding/streamable.json
- Per-page llms.txt: https://characterquilt.com/branding/streamable/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #48C2F9 |
| Accent | #364153 |
| Body Font | Apple Color Emoji |
| Heading Font | Apple Color Emoji |

## Color Palette

- primary: #48C2F9
- secondary: #082032
- accent: #364153
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #364153

## Typography

- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

## Visual Assets

- Favicon: https://streamable.run/favicon.ico
- Social card (og:image): https://streamable.run/ogimage.png

## UI Components

- buttonPrimary: background=transparent, textColor=#000000, borderColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: modern · Energy: medium · Audience: streamers and content creators

## Streamable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Streamable Features**
  - Image: https://streamable.run/streamable_ingests.png
  - Source: https://streamable.run/features
- **Streamable Features**
  - Image: https://streamable.run/cloudflare.png
  - Source: https://streamable.run/features
- **Guides / Posts | Streamable**
  - Image: https://streamable.run/guides/how-to-stop-live-stream-from-ending-when-phone-service-signal-is-not-good/streamable-ui.png
  - Source: https://streamable.run/guides
- **Streamable: Never IRL Stream With Issues Again**
  - Image: https://streamable.run/social/social-highlight-photo-2.jpg
  - Source: https://streamable.run/social
- **Streamable Features**
  - Image: https://streamable.run/streamable_obs.png
  - Source: https://streamable.run/features
- **Guides / Posts | Streamable**
  - Image: https://streamable.run/guides/clipsplayerthumb.png
  - Source: https://streamable.run/guides

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apple Color Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Emoji",
      "role": "unknown"
    },
    {
      "family": "Segoe UI Symbol",
      "role": "unknown"
    },
    {
      "family": "Noto Color Emoji",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#48C2F9",
    "secondary": "#082032",
    "accent": "#364153",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#364153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apple Color Emoji",
      "heading": "Apple Color Emoji"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://streamable.run/favicon.ico",
    "ogImage": "https://streamable.run/ogimage.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "See It in Action ↗",
      "reasoning": "Button #2, 'See It in Action ↗', is the primary CTA due to its action-oriented text and distinct transparent background, which stands out against the other buttons."
    },
    "secondary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0, 'Get Started', is selected as secondary because it shares the same dark background color as Button #1 but has a more standard border radius, making it less visually distinct than Button #2."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "streamers and content creators"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```