# Streem Brand Identity

A complete profile of **Streem**'s visual system — colors, typography, components, and personality — extracted from https://streem.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/streem
- Machine-readable JSON: https://characterquilt.com/branding/streem.json
- Per-page llms.txt: https://characterquilt.com/branding/streem/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F34113 |
| Accent | #F34113 |
| Body Font | Arial |
| Heading Font | Urbanist |

## Color Palette

- primary: #F34113
- secondary: #58A01B
- accent: #F34113
- background: #FFFFFF
- textPrimary: #808080
- link: #91867E

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Urbanist — https://fonts.google.com/specimen/Urbanist

## Visual Assets

- Logo: https://2qz9b4rx.media.zestyio.com/frontdoor-primary-logo-new.svg
- Favicon: https://2qz9b4rx.media.zestyio.com/frontdoor-symbol.svg?width=32&height=32&fit=crop
- Social card (og:image): https://2qz9b4rx.media.zesty.site/20-FD-0425_-_RUSH_FTDR_website_open_graph_image_FINAL.jpg?width=1200&height=630&fit=crop

## UI Components

- buttonPrimary: background=#F34113, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#282828, textColor=#F34113, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: homeowners and investors

## Streem Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Intake Form**
  - Image: https://files.readme.io/27cf318-Frame_79.png
  - Source: https://developer.streem.com/docs/intake-form
- **Home | Frontdoor, Inc.**
  - Image: https://2qz9b4rx.media.zestyio.com/HeroImages-1440x1440-Homepage.jpg?width=1440&height=1440&fit=crop
  - Source: http://www.streem.com/
- **Embedding Streem into a CRM**
  - Image: https://files.readme.io/9654aac-Invitation_Browser.png
  - Source: https://developer.streem.com/docs/embedding-streem-into-a-crm-1
- **Home | Frontdoor, Inc.**
  - Image: https://2qz9b4rx.media.zestyio.com/CareerImages-720x500-headset.jpg?width=800&height=650&fit=crop
  - Source: http://www.streem.com/
- **Call Dropped**
  - Image: https://files.readme.io/f92c66f-Frame_83.png
  - Source: https://developer.streem.com/docs/call-dropped
- **Home | Frontdoor, Inc.**
  - Image: https://2qz9b4rx.media.zesty.site/20-FD-0425_-_RUSH_FTDR_website_open_graph_image_FINAL.jpg?width=1200&height=630&fit=crop
  - Source: http://www.streem.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Urbanist",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F34113",
    "secondary": "#58A01B",
    "accent": "#F34113",
    "background": "#FFFFFF",
    "textPrimary": "#808080",
    "link": "#91867E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Urbanist"
    },
    "fontStacks": {
      "heading": [
        "Urbanist",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Urbanist",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Urbanist",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "47.04px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F34113",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#282828",
      "textColor": "#F34113",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://2qz9b4rx.media.zestyio.com/frontdoor-primary-logo-new.svg",
    "favicon": "https://2qz9b4rx.media.zestyio.com/frontdoor-symbol.svg?width=32&height=32&fit=crop",
    "ogImage": "https://2qz9b4rx.media.zesty.site/20-FD-0425_-_RUSH_FTDR_website_open_graph_image_FINAL.jpg?width=1200&height=630&fit=crop",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a medium-sized logo, visible, and matches the favicon. It is likely the main brand logo for 'Frontdoor, Inc.'",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Play Video",
      "reasoning": "Button #0 uses the vibrant brand color #F34113, which is a strong indicator of a primary CTA. The text 'Play Video' suggests an engaging action, making it the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Investor Portal",
      "reasoning": "Button #1 has a different background color (#282828) and serves a specific function ('Investor Portal'), making it a suitable secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "homeowners and investors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a medium-sized logo, visible, and matches the favicon. It is likely the main brand logo for 'Frontdoor, Inc.'",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```