# Stride Brand Identity A complete profile of **Stride**'s visual system — colors, typography, components, and personality — extracted from https://www.stridehealth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/stride - Machine-readable JSON: https://characterquilt.com/branding/stride.json - Per-page llms.txt: https://characterquilt.com/branding/stride/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1B78CF | | Accent | #FFF98D | | Body Font | Founders Grotesk | | Heading Font | Founders Grotesk X-Cond | ## Color Palette - primary: #1B78CF - secondary: #ADC0FF - accent: #FFF98D - background: #FFFFFF - textPrimary: #000000 - link: #ADC0FF ## Typography - primary: Founders Grotesk — https://fonts.google.com/specimen/Founders+Grotesk - heading: Founders Grotesk X-Cond — https://fonts.google.com/specimen/Founders+Grotesk+X-Cond ## Visual Assets - Logo: https://images.ctfassets.net/yjgtqlbfutxo/563JjMuVi1XdYofAK2kGu3/f3e3ad07e0316403e7f029a170421141/stridehealth.svg - Favicon: https://www.stridehealth.com/content-app-assets/apple-touch-icon.png - Social card (og:image): https://images.ctfassets.net/yjgtqlbfutxo/3CwyGqwPGfTUANm5EfJmb2/c14b59ac38bd17323d19811880a50e08/share.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#1A1B1E, textColor=#FFFFFF, borderColor=#1A1B1E, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: individuals seeking health insurance solutions ## Stride Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **What Happens When You Get Audited by the State? — Stride Blog** - Image: https://images.squarespace-cdn.com/content/v1/56f9ad715f43a6d77cb2536a/1555969809781-G48IUKFV7NGS2GADS65H/tax+audit - Source: https://blog.stridehealth.com/post/tax-audit - **Portable Benefits | Stride Health** - Image: https://images.ctfassets.net/yjgtqlbfutxo/6u95AJCi2ApPPWvVfFqyJ5/908cc49534c109bf854bf73e76194333/woman-on-tablet-business-getty-images-Tau9z0vQAnM-unsplash.jpg - Source: https://www.stridehealth.com/portable-benefits - **Stride Stories: Three Years of Making — Stride Blog** - Image: https://images.squarespace-cdn.com/content/v1/56f9ad715f43a6d77cb2536a/1522705003755-UN2NAW4ZZMMOFEXZKLJ9/100days_34.png - Source: https://blog.stridehealth.com/post/stridestories-amanda-sandlin - **Venmo 1099 Taxes: What You Need to Know as a Freelancer or Independent Worker | Stride Health — Stride Blog** - Image: https://images.squarespace-cdn.com/content/v1/56f9ad715f43a6d77cb2536a/adf9c8a3-c457-463a-adde-5ce0dd519907/pexels-vlada-karpovich-4050322.jpg - Source: https://blog.stridehealth.com/post/venmo-1099-taxes-what-you-need-to-know-as-a-freelancer-or-independent-contractor - **1099 Workers: 11 Tax Myths, Busted! — Stride Blog** - Image: https://images.squarespace-cdn.com/content/v1/56f9ad715f43a6d77cb2536a/1551290919176-18YMXQE8MJQKHGXRNQZ9/tax+myths - Source: https://blog.stridehealth.com/post/tax-myths-busted - **8 Things to Expect With Eye Exams — Stride Blog** - Image: https://images.squarespace-cdn.com/content/v1/56f9ad715f43a6d77cb2536a/1540503266244-VX2FI9QNSW8SY7SXRS9S/eye+exams - Source: https://blog.stridehealth.com/post/eye-exams-what-to-expect ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Founders Grotesk", "role": "body" }, { "family": "Founders Grotesk X-Cond", "role": "heading" } ], "colors": { "primary": "#1B78CF", "secondary": "#ADC0FF", "accent": "#FFF98D", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#ADC0FF" }, "typography": { "fontFamilies": { "primary": "Founders Grotesk", "heading": "Founders Grotesk X-Cond" }, "fontStacks": { "heading": [ "Founders Grotesk" ], "body": [ "Founders Grotesk" ], "paragraph": [ "Founders Grotesk" ] }, "fontSizes": { "h1": "75px", "h2": "57px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#1A1B1E", "textColor": "#FFFFFF", "borderColor": "#1A1B1E", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://images.ctfassets.net/yjgtqlbfutxo/563JjMuVi1XdYofAK2kGu3/f3e3ad07e0316403e7f029a170421141/stridehealth.svg", "favicon": "https://www.stridehealth.com/content-app-assets/apple-touch-icon.png", "ogImage": "https://images.ctfassets.net/yjgtqlbfutxo/3CwyGqwPGfTUANm5EfJmb2/c14b59ac38bd17323d19811880a50e08/share.png", "logoHref": "/", "logoAlt": "Stride Health" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Stride Health'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "The 'Get started' button is typically a strong call-to-action, encouraging users to begin their journey with the service. It is often used as the primary CTA on websites." }, "secondary": { "index": 1, "text": "Find my plan", "reasoning": "The 'Find my plan' button is likely a secondary action, guiding users to explore options after they have engaged with the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "individuals seeking health insurance solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Stride Health'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```