# StrideQ Brand Identity

A complete profile of **StrideQ**'s visual system — colors, typography, components, and personality — extracted from https://strideq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/strideq
- Machine-readable JSON: https://characterquilt.com/branding/strideq.json
- Per-page llms.txt: https://characterquilt.com/branding/strideq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #28C77E |
| Accent | #34B37E |
| Body Font | Inter |
| Heading Font | Poppins |

## Color Palette

- primary: #28C77E
- secondary: #222C31
- accent: #34B37E
- background: #FFFFFF
- textPrimary: #34B37E
- link: #34B37E

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://strideq.com/wp-content/uploads/2021/10/strideq.png
- Favicon: https://strideq.com/wp-content/uploads/2021/10/cropped-strideq-32x32.png
- Social card (og:image): https://strideq.com/wp-content/uploads/2025/04/StrideQ-1.webp

## Brand Personality

Tone: modern · Energy: medium · Audience: restaurant owners

## StrideQ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Online Ordering System & Food Ordering App | SliceQ**
  - Image: https://order.strideq.com/imgs/logos/HDB_Logo.jpg
  - Source: https://order.strideq.com/producthunt.html
- **Online Ordering System & Food Ordering App | SliceQ**
  - Image: https://order.strideq.com/imgs/logos/komala_logo.jpg
  - Source: https://order.strideq.com/producthunt.html
- **How AI is Revolutionizing Restaurants - Strideq**
  - Image: https://strideq.com/wp-content/uploads/2025/11/ScreenHunter_27.jpg
  - Source: https://strideq.com/how-ai-is-revolutionizing-restaurants/
- **Catering AI - Strideq**
  - Image: https://strideq.com/wp-content/uploads/2024/02/Group-929-2.png
  - Source: https://strideq.com/catering-ai/
- **Strideq -Restaurant Phone Ordering**
  - Image: https://strideq.com/wp-content/uploads/2025/04/StrideQ-3.webp
  - Source: https://strideq.com/
- **Simplify Reservations with StrideQ**
  - Image: https://21878431.fs1.hubspotusercontent-na1.net/hubfs/21878431/1%20%281%29.png
  - Source: https://blog.strideq.com/streamline-your-ordering/simplify-reservations-with-strideq

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#28C77E",
    "secondary": "#222C31",
    "accent": "#34B37E",
    "background": "#FFFFFF",
    "textPrimary": "#34B37E",
    "link": "#34B37E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": "https://strideq.com/wp-content/uploads/2021/10/strideq.png",
    "favicon": "https://strideq.com/wp-content/uploads/2021/10/cropped-strideq-32x32.png",
    "ogImage": "https://strideq.com/wp-content/uploads/2025/04/StrideQ-1.webp",
    "logoHref": "https://strideq.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand name 'Strideq'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "restaurant owners"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, links to the homepage, and matches the brand name 'Strideq'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```