# Strikingly Brand Identity A complete profile of **Strikingly**'s visual system — colors, typography, components, and personality — extracted from https://www.strikingly.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/strikingly - Machine-readable JSON: https://characterquilt.com/branding/strikingly.json - Per-page llms.txt: https://characterquilt.com/branding/strikingly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #96BD13 | | Accent | #96BD13 | | Body Font | Open Sans | | Heading Font | Brandon Grotesque | ## Color Palette - primary: #96BD13 - secondary: #0000EE - accent: #96BD13 - background: #FFFFFF - textPrimary: #6148C5 - link: #6148C5 ## Typography - primary: Open Sans — https://fonts.google.com/specimen/Open+Sans - heading: Brandon Grotesque — https://fonts.google.com/specimen/Brandon+Grotesque ## Visual Assets - Logo: data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Favicon: https://static-assets.strikinglycdn.com/images/icons/favicon.ico - Social card (og:image): https://static-assets.strikinglycdn.com/images/logo-fb-default.png ## UI Components - input: background=#FFFFFF, textColor=#444444, borderColor=null, borderRadius=4px, shadow=rgba(0, 0, 0, 0.15) 0px 1px 4px 0px inset - buttonPrimary: background=#96BD13, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.2) 0px 1px 1px 0px - buttonSecondary: background=#F7F9FF, textColor=#7456EC, borderColor=#7456EC, borderRadius=3px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: individuals and small businesses looking to create websites ## Strikingly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **From Intuition to Intelligence: How AI can Revolutioniz...** - Image: https://images.unsplash.com/photo-1638896671106-f44068694064?ixlib=rb-4.0.3 - Source: https://www.strikingly.com/blog/posts/ai-revolutionize-branding-strategy - **Latest Blogging Trends and Insights for 2024 - Tips and...** - Image: http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/8103728/724163_416084.png - Source: https://www.strikingly.com/blog/posts/latest-blogging-trends-insights-2024 - **版式設計101：一切從這裡開始- 網站建造設計靈感建站竅門** - Image: https://images.unsplash.com/photo-1609605348579-3123e3d40eb8?ixlib=rb-4.0.3&h=9000&w=1200&q=40&fit=clip&fm=jpg - Source: https://tw.strikingly.com/blog/posts/typography-101-everything-you-need-to-get-started - **Creating and Managing a Successful Blog - Tips and Tric...** - Image: http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/8103728/140327_309214.png - Source: https://www.strikingly.com/blog/posts/creating-managing-successful-blog - **Rivoluziona il tuo marketing con contenuti irresistibil...** - Image: https://images.unsplash.com/photo-1619287032765-de47edc49091 - Source: https://it.strikingly.com/blog/posts/rivoluziona-il-tuo-marketing-con-contenuti-irresistibili-sui-social-media - **12 Examples of Blog Design and How to Make One with Str...** - Image: http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/8103728/860030_280468.png - Source: https://www.strikingly.com/blog/posts/12-examples-blog-design-how-to-make-one-strikingly ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Open Sans", "role": "body" }, { "family": "Brandon Grotesque", "role": "heading" }, { "family": "Martel Sans", "role": "unknown" } ], "colors": { "primary": "#96BD13", "secondary": "#0000EE", "accent": "#96BD13", "background": "#FFFFFF", "textPrimary": "#6148C5", "link": "#6148C5" }, "typography": { "fontFamilies": { "primary": "Open Sans", "heading": "Brandon Grotesque" }, "fontStacks": { "heading": [ "open_sans", "Open Sans", "sans-serif" ], "body": [ "open_sans", "Open Sans", "sans-serif" ], "paragraph": [ "open_sans", "Open Sans", "sans-serif" ] }, "fontSizes": { "h1": "58px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#444444", "borderColor": null, "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0.15) 0px 1px 4px 0px inset" }, "buttonPrimary": { "background": "#96BD13", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px 1px 1px 0px" }, "buttonSecondary": { "background": "#F7F9FF", "textColor": "#7456EC", "borderColor": "#7456EC", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==", "favicon": "https://static-assets.strikinglycdn.com/images/icons/favicon.ico", "ogImage": "https://static-assets.strikinglycdn.com/images/logo-fb-default.png", "logoHref": "https://www.strikingly.com", "logoAlt": "Website Builder" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only candidate provided, matches the brand name 'Strikingly', and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started. It's free!", "reasoning": "Button #0 with text 'Get Started. It's free!' uses a vibrant green color (#96BD13), which is a strong indicator of a primary call-to-action. The text is action-oriented and encourages users to begin using the service, aligning with typical primary CTA characteristics." }, "secondary": { "index": 1, "text": "View more customers", "reasoning": "Button #1 with text 'View more customers' has a subtle background color (#F7F9FF) and serves as a secondary action, providing additional information rather than a direct call-to-action. It is distinct from the primary button's color group." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "individuals and small businesses looking to create websites" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only candidate provided, matches the brand name 'Strikingly', and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```