# Stuut Brand Identity

A complete profile of **Stuut**'s visual system — colors, typography, components, and personality — extracted from https://www.stuut.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/stuut
- Machine-readable JSON: https://characterquilt.com/branding/stuut.json
- Per-page llms.txt: https://characterquilt.com/branding/stuut/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F2F56F |
| Accent | #2F85DB |
| Body Font | Arial |
| Heading Font | Impact |

## Color Palette

- primary: #F2F56F
- secondary: #D6380E
- accent: #2F85DB
- background: #E3E3E3
- textPrimary: #2F85DB
- link: #2F85DB

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Impact — https://fonts.google.com/specimen/Impact

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68e64e995fb37308950af60c_Stuut%20Technologies%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68fcd5982548ed17d9020cb0_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68fcd8586ca40486c1937993_og-image.png

## UI Components

- input: background=transparent, textColor=#2F85DB, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#2F85DB, textColor=#E3E3E3, borderColor=#2F85DB, borderRadius=0px, shadow=none
- buttonSecondary: background=#E3E3E3, textColor=#2F85DB, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for automated cash collection solutions

## Stuut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **From $1B Collected to Full Order-to-Cash. Here's What's New.**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69946fb10ed707b73772193e_Screenshot%202026-02-17%20at%208.38.47%E2%80%AFAM.png
  - Source: https://www.stuut.ai/blog/stuut-2-launch
- **HighRadius alternatives 2026: Order-To-Cash software compared**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69cdb1ec3d29297be707a3dd_Gemini_Generated_Image_ew3n8gew3n8gew3n.jpg
  - Source: https://www.stuut.ai/blog/highradius-alternatives-2026-order-to-cash-software-compared
- **DSO and working capital: Why your CFO cares about days sales outstanding**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69d01087eb322cba213dcc2c_Little%20Stuut%20in%20the%20office%20environment.png
  - Source: https://www.stuut.ai/blog/dso-and-working-capital-why-your-cfo-cares-about-days-sales-outstanding?83eca7f2_page=2
- **The Ledger | Stuut**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69df0b275835d43cf7245efd_Copy%20of%20(EXT)%20STUUT%20_%20WSJ%20Banners.pdf%20(4).png
  - Source: https://www.stuut.ai/blog
- **HighRadius alternatives 2026: Order-To-Cash software compared**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69a817549578919b335d388c_ChatGPT%20Image%20Mar%204%2C%202026%2C%2012_28_13%20PM.png
  - Source: https://www.stuut.ai/blog/highradius-alternatives-2026-order-to-cash-software-compared
- **HighRadius Pros and Cons: Honest Review for Mid-Market Finance Teams**
  - Image: https://cdn.prod.website-files.com/68e78df7c8a81ad46c6cad60/69a8219592239b966b17e018_Stuut4.png
  - Source: https://www.stuut.ai/blog/highradius-pros-and-cons-honest-review-for-mid-market-finance-teams

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Quadrant Text Mono",
      "role": "monospace"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica Now Display",
      "role": "display"
    },
    {
      "family": "Impact",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F2F56F",
    "secondary": "#D6380E",
    "accent": "#2F85DB",
    "background": "#E3E3E3",
    "textPrimary": "#2F85DB",
    "link": "#2F85DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Impact"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now Display",
        "Impact",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Helveticanowtext",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "55px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#2F85DB",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2F85DB",
      "textColor": "#E3E3E3",
      "borderColor": "#2F85DB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E3E3E3",
      "textColor": "#2F85DB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68e64e995fb37308950af60c_Stuut%20Technologies%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68fcd5982548ed17d9020cb0_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/68e634e41ac2f3defdd4567d/68fcd8586ca40486c1937993_og-image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stuut'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #7 with text 'Request Demo' is the primary CTA due to its vibrant blue color (#2F85DB) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Watch How It Works",
      "reasoning": "Button #8 with text 'Watch How It Works' is selected as the secondary CTA because it has a different background color (#E3E3E3) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for automated cash collection solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Stuut'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```