{
  "name": "Subtrate",
  "slug": "subtrate",
  "domain": "https://substrate.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#000000",
      "accent": "#FFFFFF",
      "background": "#FEFDFB",
      "textPrimary": "#383838",
      "link": "#000000"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "-apple-system",
          "BlinkMacSystemFont",
          "segoe ui",
          "Roboto",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "-apple-system",
          "BlinkMacSystemFont",
          "segoe ui",
          "Roboto",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "-apple-system",
          "BlinkMacSystemFont",
          "segoe ui",
          "Roboto",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "0px",
        "h2": "32px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderRadius": "20px",
        "borderRadiusCorners": {
          "topLeft": "20px",
          "topRight": "20px",
          "bottomRight": "20px",
          "bottomLeft": "20px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#383838",
        "textColor": "#000000",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": null,
      "favicon": "https://assets.substratecdn.com/8a3dd65081113de94a69f9bc5916016ec382cd77f826d99c3bcfdd0d0ff9e6c6.svg",
      "ogImage": "https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Read about our purpose",
        "reasoning": "Button #1 has a clear call-to-action text 'Read about our purpose' and a distinct white background, making it stand out as a primary action in a light-themed design."
      },
      "secondary": {
        "index": 0,
        "text": "WatchRead about our purpose",
        "reasoning": "Button #0, with a neutral background color, serves as a secondary action with less prominence compared to the primary button."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "technology professionals and industry stakeholders"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": false,
        "llmSucceeded": false,
        "finalSource": "none"
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/c4e58487f5.webp",
      "alt": "Information to Atoms - Substrate",
      "source_url": "https://substrate.com/information-to-atoms",
      "image_url": "https://assets.substratecdn.com/f53fc24e2820b3b427136121ca227dfe2625c3d3b6f1d3871ff20af8fc133bbc.webp",
      "width": 2000,
      "height": 2000,
      "bytes": 354508,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/e93cdecc21.webp",
      "alt": "Our purpose - Substrate",
      "source_url": "https://substrate.com/our-purpose",
      "image_url": "https://assets.substratecdn.com/f2dbaa87745e70a0b31d2d18ba3650d4bc038eebd5db070ee5119f39cbd7469b.webp",
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      "height": 1306,
      "bytes": 1779146,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/79e2caf155.webp",
      "alt": "Our purpose - Substrate",
      "source_url": "https://substrate.com/our-purpose",
      "image_url": "https://assets.substratecdn.com/3259b988389f1086ef7273845d73b2cc502d4f5cbd9bc0c1cb2641b890684812.webp",
      "width": 1700,
      "height": 1342,
      "bytes": 1196922,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/1d531a94bf.webp",
      "alt": "Careers - Substrate",
      "source_url": "https://substrate.com/careers?ashby_jid=f814da84-fd20-41d5-bf7d-e1831fedc008",
      "image_url": "https://assets.substratecdn.com/6626464443a6a80d4b3a54eaa3c6b3e1776cbd4ce22a1f425af825a5d87518c7.webp",
      "width": 2000,
      "height": 1026,
      "bytes": 1640334,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/7c74dab02b.webp",
      "alt": "Our purpose - Substrate",
      "source_url": "https://substrate.com/our-purpose",
      "image_url": "https://assets.substratecdn.com/40a1cf114c4aca30e9d96b0a3f6f3ad350ef2bae40e62b43d354a700b0390ced.webp",
      "width": 1400,
      "height": 1170,
      "bytes": 348618,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/subtrate/8fc4652fac.webp",
      "alt": "Substrate",
      "source_url": "https://substrate.com/",
      "image_url": "https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public",
      "width": 1200,
      "height": 630,
      "bytes": 1305139,
      "query": "site:substrate.com",
      "query_suffix": "site:substrate.com"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/subtrate",
  "agent_instructions": "You are designing or implementing in Subtrate's brand identity.\n\n# Brand profile\n- Company: Subtrate\n- Source: https://substrate.com/\n- Color scheme: light\n\n# Colors\n- primary: #000000\n- accent: #FFFFFF\n- background: #FEFDFB\n- textPrimary: #383838\n- link: #000000\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#333333, borderRadius=20px, shadow=none\n- buttonSecondary: background=#383838, textColor=#000000, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: technology professionals and industry stakeholders\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/subtrate.json",
  "page_markdown": "# Subtrate Brand Identity\n\nA complete profile of **Subtrate**'s visual system — colors, typography, components, and personality — extracted from https://substrate.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/subtrate\n- Machine-readable JSON: https://characterquilt.com/branding/subtrate.json\n- Per-page llms.txt: https://characterquilt.com/branding/subtrate/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #000000 |\n| Accent | #FFFFFF |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #000000\n- accent: #FFFFFF\n- background: #FEFDFB\n- textPrimary: #383838\n- link: #000000\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Favicon: https://assets.substratecdn.com/8a3dd65081113de94a69f9bc5916016ec382cd77f826d99c3bcfdd0d0ff9e6c6.svg\n- Social card (og:image): https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#333333, borderRadius=20px, shadow=none\n- buttonSecondary: background=#383838, textColor=#000000, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: technology professionals and industry stakeholders\n\n## Subtrate Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Information to Atoms - Substrate**\n  - Image: https://assets.substratecdn.com/f53fc24e2820b3b427136121ca227dfe2625c3d3b6f1d3871ff20af8fc133bbc.webp\n  - Source: https://substrate.com/information-to-atoms\n- **Our purpose - Substrate**\n  - Image: https://assets.substratecdn.com/f2dbaa87745e70a0b31d2d18ba3650d4bc038eebd5db070ee5119f39cbd7469b.webp\n  - Source: https://substrate.com/our-purpose\n- **Our purpose - Substrate**\n  - Image: https://assets.substratecdn.com/3259b988389f1086ef7273845d73b2cc502d4f5cbd9bc0c1cb2641b890684812.webp\n  - Source: https://substrate.com/our-purpose\n- **Careers - Substrate**\n  - Image: https://assets.substratecdn.com/6626464443a6a80d4b3a54eaa3c6b3e1776cbd4ce22a1f425af825a5d87518c7.webp\n  - Source: https://substrate.com/careers?ashby_jid=f814da84-fd20-41d5-bf7d-e1831fedc008\n- **Our purpose - Substrate**\n  - Image: https://assets.substratecdn.com/40a1cf114c4aca30e9d96b0a3f6f3ad350ef2bae40e62b43d354a700b0390ced.webp\n  - Source: https://substrate.com/our-purpose\n- **Substrate**\n  - Image: https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public\n  - Source: https://substrate.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#000000\",\n    \"accent\": \"#FFFFFF\",\n    \"background\": \"#FEFDFB\",\n    \"textPrimary\": \"#383838\",\n    \"link\": \"#000000\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"segoe ui\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"segoe ui\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"segoe ui\",\n        \"Roboto\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"0px\",\n      \"h2\": \"32px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderRadius\": \"20px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"20px\",\n        \"topRight\": \"20px\",\n        \"bottomRight\": \"20px\",\n        \"bottomLeft\": \"20px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#383838\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": null,\n    \"favicon\": \"https://assets.substratecdn.com/8a3dd65081113de94a69f9bc5916016ec382cd77f826d99c3bcfdd0d0ff9e6c6.svg\",\n    \"ogImage\": \"https://imagedelivery.net/CkMwzGh8J-as7RLjnf0zpA/8636ff23-ee9e-45dd-ec77-f5a5c07d8400/public\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Read about our purpose\",\n      \"reasoning\": \"Button #1 has a clear call-to-action text 'Read about our purpose' and a distinct white background, making it stand out as a primary action in a light-themed design.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"WatchRead about our purpose\",\n      \"reasoning\": \"Button #0, with a neutral background color, serves as a secondary action with less prominence compared to the primary button.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"technology professionals and industry stakeholders\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false,\n      \"finalSource\": \"none\"\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}