# Sunday Brand Identity A complete profile of **Sunday**'s visual system — colors, typography, components, and personality — extracted from https://www.sunday.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/sunday - Machine-readable JSON: https://characterquilt.com/branding/sunday.json - Per-page llms.txt: https://characterquilt.com/branding/sunday/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F7E731 | | Accent | #F7E731 | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #F7E731 - accent: #F7E731 - background: #FFFFFF - textPrimary: #000000 - link: #F7E731 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2241%22%20height%3D%2240%22%20viewBox%3D%220%200%2041%2040%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22p-2%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.55566%200.0754395C12.3521%20-0.246563%2014.9502%200.48279%2017.0459%201.94165C19.1415%203.40047%2021.8783%203.38721%2023.9541%201.94165C26.0299%200.495963%2028.648%20-0.246492%2031.4443%200.0754395C36.3364%200.640582%2040.2962%204.53727%2040.9111%209.38696C41.4797%2013.8753%2039.2585%2017.8908%2035.748%2020.0002H35.7422C39.2522%2022.1097%2041.4736%2026.1246%2040.9053%2030.6125C40.2905%2035.4687%2036.3238%2039.3663%2031.4385%2039.925C28.6422%2040.247%2026.0438%2039.5175%2023.9482%2038.0588C21.8526%2036.6%2019.1149%2036.6131%2017.0391%2038.0588C14.9633%2039.5044%2012.3451%2040.247%209.54883%2039.925C4.66349%2039.3598%200.703671%2035.4622%200.0888672%2030.6125C-0.472836%2026.1245%201.74177%2022.1096%205.25195%2020.0002C1.74155%2017.8908%20-0.479673%2013.8753%200.0888672%209.38696C0.703727%204.5373%204.67029%200.640643%209.55566%200.0754395ZM20.4277%209.27954C14.4784%209.27975%209.65527%2014.0799%209.65527%2020.0002C9.65542%2025.9205%2014.4785%2030.7198%2020.4277%2030.72C26.3771%2030.72%2031.2%2025.9206%2031.2002%2020.0002C31.2002%2014.0798%2026.3772%209.27954%2020.4277%209.27954Z%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Social card (og:image): https://cdn.sanity.io/images/1omys9i3/production/319392a9e6c83e4b9f7c2158c5b10fa6f75e84c1-2400x1260.png ## UI Components - buttonPrimary: background=#F7E731, textColor=#000000, borderRadius=33554400px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#E6E6E6, borderRadius=33554400px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy individuals interested in robotics ## Sunday Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Journal | Sunday Robotics | The helpful robotics company** - Image: https://cdn.sanity.io/images/1omys9i3/production/82e47a8bf06f9832e0578a060c07a30639e694d9-8192x5464.jpg - Source: https://www.sunday.ai/journal - **Journal | Sunday Robotics | The helpful robotics company** - Image: https://www.sunday.ai/_next/image?url=https%3A%2F%2Fimage.mux.com%2F2b02N5Y501hFejR2Yas02RZAb8sMOLsWqzE68RX7T8hp3s%2Fthumbnail.webp%3Ftime%3D0&w=3840&q=90 - Source: https://www.sunday.ai/journal - **image?url=https://cdn.sanity.io/images/1omys9i3/production/c0de3a6e4eb0140002e7b058cd05786c67511865-4000x2668.jpg&w=3840&q=90** - Image: https://www.sunday.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1omys9i3%2Fproduction%2Fc0de3a6e4eb0140002e7b058cd05786c67511865-4000x2668.jpg&w=3840&q=90 - Source: https://www.sunday.ai/technology - **Journal | Sunday Robotics | The helpful robotics company** - Image: https://www.sunday.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1omys9i3%2Fproduction%2F82e47a8bf06f9832e0578a060c07a30639e694d9-8192x5464.jpg&w=3840&q=90 - Source: https://www.sunday.ai/journal - **image?url=https://cdn.sanity.io/images/1omys9i3/production/69317e0507b6454687e7d0ae1d36f611e141f1c8-4000x2668.jpg&w=3840&q=90** - Image: https://www.sunday.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1omys9i3%2Fproduction%2F69317e0507b6454687e7d0ae1d36f611e141f1c8-4000x2668.jpg&w=3840&q=90 - Source: https://www.sunday.ai/technology - **Journal | Sunday Robotics | The helpful robotics company** - Image: https://cdn.sanity.io/images/1omys9i3/production/3dc382088fcf41e138c21f757650f05961554335-1200x1500.png - Source: https://www.sunday.ai/journal ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Arial", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#F7E731", "accent": "#F7E731", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#F7E731" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "sans", "sans Fallback", "system-ui", "Arial", "Helvetica", "sans-serif" ], "body": [ "sans", "sans Fallback", "system-ui", "Arial", "Helvetica", "sans-serif" ], "paragraph": [ "mono", "mono Fallback", "system-ui", "Arial", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "168px", "h2": "16px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#F7E731", "textColor": "#000000", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#E6E6E6", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2241%22%20height%3D%2240%22%20viewBox%3D%220%200%2041%2040%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22p-2%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.55566%200.0754395C12.3521%20-0.246563%2014.9502%200.48279%2017.0459%201.94165C19.1415%203.40047%2021.8783%203.38721%2023.9541%201.94165C26.0299%200.495963%2028.648%20-0.246492%2031.4443%200.0754395C36.3364%200.640582%2040.2962%204.53727%2040.9111%209.38696C41.4797%2013.8753%2039.2585%2017.8908%2035.748%2020.0002H35.7422C39.2522%2022.1097%2041.4736%2026.1246%2040.9053%2030.6125C40.2905%2035.4687%2036.3238%2039.3663%2031.4385%2039.925C28.6422%2040.247%2026.0438%2039.5175%2023.9482%2038.0588C21.8526%2036.6%2019.1149%2036.6131%2017.0391%2038.0588C14.9633%2039.5044%2012.3451%2040.247%209.54883%2039.925C4.66349%2039.3598%200.703671%2035.4622%200.0888672%2030.6125C-0.472836%2026.1245%201.74177%2022.1096%205.25195%2020.0002C1.74155%2017.8908%20-0.479673%2013.8753%200.0888672%209.38696C0.703727%204.5373%204.67029%200.640643%209.55566%200.0754395ZM20.4277%209.27954C14.4784%209.27975%209.65527%2014.0799%209.65527%2020.0002C9.65542%2025.9205%2014.4785%2030.7198%2020.4277%2030.72C26.3771%2030.72%2031.2%2025.9206%2031.2002%2020.0002C31.2002%2014.0798%2026.3772%209.27954%2020.4277%209.27954Z%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": null, "ogImage": "https://cdn.sanity.io/images/1omys9i3/production/319392a9e6c83e4b9f7c2158c5b10fa6f75e84c1-2400x1260.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Join the Founding FamilyApply to the beta", "reasoning": "Button #6 has a vibrant background color (#F7E731) which matches the brand's primary color, making it stand out as the main call-to-action. The text 'Join the Founding FamilyApply to the beta' suggests a strong, action-oriented purpose." }, "secondary": { "index": 14, "text": "Explore Technology", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Explore Technology', which is less prominent than the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy individuals interested in robotics" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```